2. When I analysed this magazine for my
front cover analysis, I found the
design layout very interesting as it
instantly attracted me. The effective
use of white background emphasises the
kickers and highlights the model gaze
which is the focal attractive of this
magazine. There is eye-contact with
the model gaze and the audience which
improves communication and powerful
eye-flow. There is a consistent colour
scheme which relates the content of
the magazine to the brand,
strengthening corporate identity.

3. With inspiration from the Rolling
Stone magazine and the analysis from
my questionnaire results, I have
produced the first draft for my
music magazine in Adobe Photoshop.

4. This is my inspiration for my own production of my music magazine.
This skyline and mast-head is from the Rolling Stone magazine. I will
use this as my inspiration because it communicates efficiently with
the audience know what artists are features in this particular issue
of the magazine. The colour of the mast-head attracts the audience
and creates effective eye-flow as the colour is bold and vibrant.
The main font I used for the body text was Century FB. On my skyline I
used the well-established artists from each music genre which were most
preferred from my music magazine questionnaire. These three genres were:
pop, urban and RNB. I did research on these three genres to find out the
most preferred artists. Therefore I selected one artist from each of these
genres. I chose Tinie Tempah for Urban because he is very popular to my
target audience. I selected Kate Perry for Pop and Rihanna for RNB as she
has sold the most records recently.
From my questionnaire results, the majority of the audience liked the name
black n’ white for a magazine and they liked the font coalition. Therefore
this will be the name and font for my magazine. However, numerous people
suggested that I should adapt to the font and make it unique as this would
attract them and alongside, add more personality to my corporate identity. I
created my mast-head in Photoshop using the horizontal type tool and the
paint brush tool. as the house colours for my magazine is black, white, red
and yellow, I will make the mast-head red and this was successful in the
Rolling Stone magazine, therefore it will attract a wider audience and
attract people instantly.

5. This is my inspiration for my own production of my music magazine.
The selling-line includes all the references which will be useful
for the audience, therefore this makes the magazine professional.
The kickers are clear and bold, which attract the target audience.
the featured kicker is shown in yellow which instantly attracts the
audience’s attention. This makes the communication efficient and
powerful.
In my questionnaire, I asked the audience what type of kickers would appeal to them in a music magazine. From the
results, I will use three different kickers on the front cover of my magazine, these kickers will be based upon:
gossip, interview and new releases. I did research to find out the latest song to keep my magazine up to date. I
tried to keep the kickers related to the artists on the skyline of my magazine. As Rihanna has sols the most records
recently, I will promote her new song, as the majority of the audience will be appealed to my magazine via this
kicker. For the gossip, I went on the mtv website where I could see the latest gossip surrounding my target
audience. The most viewed story is related to Beyonce and her marriage to Jay-Z, with speculation about her being
pregnant. Therefore, my interview will be with Beyonce, this will attract a wider audience and attract new and
existing customers. This will be the feature kicker therefore the font will be yellow. The explanatory text will be
white as it will contrast with the dark background which will make the text stand out. The font I will use is
Century FB because this font is easy to read and makes the magazine look professional. I was inspired to use yellow
because in the Rolling Stone magazine the exclusive feature stood out on the dark background. And my audience
selected yellow as one of the colours which they are attracted to on a magazine. However, the other kickers will
remain black as it is easy to read and legible for everyone.
The selling line for my music magazine will be above the mast-head on the
right third alignment. I will price my magazine at £1.95 as this is a
reasonable price for a decent magazine. This is suitable and legible for a
range of audiences. The selling line will be sans-serif, Arial font because
it is easy and clear to read. This will make the eye-flow effective. As on
the Rolling Stone magazine, I will include an issue number and date so
customers can use this as reference and to ensure that the magazine is up-
to-date. This essential details will make my music magazine professional.

6. This is my inspiration for my own production of my music
magazine. The background is white which makes the model
gaze more attractive to the audience. the model gaze is
very attractive as the crops play a major part of the
content of the music magazine. The photograph has been
edited to match to the colour scheme which makes Rolling
Stone successful. I was inspired by this photo of Katie
Waissel as it attracted my target audience.
I was inspired by Katie Waissel from x factor and I decided to use this gesture because it attracted me instantly
and my target audience like this photo shoot of Katie Waissel, therefore this will appeal to my audience. I
edited and enhanced this photograph on Photoshop where I changed the saturation/hue of the photo to make it
associate with my colour scheme. I added a hint of red, by adjusting the brightness and contrast setting. I
highlighted her lips, eyes and nail because this made the photograph more professional and attractive. I changed
the blending mode to soft light and changed the opacity to 22% to make the features look realistic. I used the
Gaussian blur to make the models face smooth and attractive for my target audience. This made enhanced the final
outcome of my music magazine.
The background of my music magazine will be white and simple. I was
inspired by Rolling Stone and NME of the effectiveness of a white
background. I will use a white background because it allows the kickers
and mast-head to stand out which emphasis the content of the music
magazine. This makes it professional and attracts a wider audience. this
will make my music magazine professional.

7. Due to effective eye-flow I will not challenge the conventions. The left and right third alignment is
significant for the position of the kickers and mast-head. This keeps these in proportion and make it
easier for the audience to follow the text. This is important for effective communication, as this
will create a relationship between the brand and the consumers.
From analysing Rolling Stone and NME magazine, I have noticed that
both of these magazines position the barcode in the bottom left hand
corner. This is generally the standard positioning for the barcode
as it does not disrupt the eye-flow. Usually, our eyes follow a ‘C’
or ‘S’ shape, and with the barcode in the bottom corner, this does
not interfere with the direct eye-flow.
From my questionnaire analysis, I am able to identify my colour scheme, from the responses I
received, I can denote that my colour scheme for my music magazine consists of four colours: black,
white, red and yellow. Initially I was hoping for a limited use of 3 colours as this is generally the
standard numbers for house colours, however, the audience were attracted to yellow and red, alongside
black and white. Therefore, I will hint the colours red and yellow into my music magazine front
cover. I took inspiration from the Rolling Stone for how to imply these colours into my front cover
effectively to attract my target audience.
From my questionnaire analysis I have decided on the name of my
music magazine. It will be called black n’ white and the font will
be coalition as this was chosen by the audience. The name is multi-
cultural and can be approached by a wider audience, regardless of
ethnicity, gender or cultural identity. However, for the body text,
I will use Century FB as I was inspired by the Rolling Stone layout.
The language for my music magazine is informal and untailored, so
the affect of this font makes the layout and content look
professional and bold, which will attract a wider audience.