1. I have also taken into account the different genders. The film should not attract a specific gender, the production is for both sexes and appeal to both. I need to consider other types of people in audience in order to broaden the different types of people interested in the genre portrayed. Therefore I will consider different society groups, and decide which one to focus on. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? Young people was my conclusion into the target market for my production. This is because I felt younger people can relate to themes covered as they can relate to the character’s age. So OAPS wouldn’t not be my main concern, as they would not be as interested in seeing the teenagers or young people in realistic life situations as it would not appeal to their age group, so they can’t relate to the genre. 25 + adults may be intrigued to watch this genre of film as they can relate to this from perhaps any past experience. And it can give them an insight into young people issues used in storylines.