The document discusses the consistency across different products promoting an anti-drug message. The main product is set in woods and a house depicting a "party scene". Both the digipak images and ancillary tasks also feature these woodland settings. All three products use similar or the same images, including the same smoking image. They also use consistent colors, fonts, and feature the same downcast female character who is shown smoking to convey the negative effects of drug use. Overall, the document argues that while each product is somewhat individual, together they effectively combine and lead into one another to deliver an anti-drug message.

2. My main product is set in a woods and in a house as if it’s a ‘party scene’. This is the
same with my ancillary tasks; my digipak images are in the same place – the woods. It is
hard to tell on the image on my advertisement and some images on my digipak what
setting it is as the background is black. Although my advertisement doesn’t show any
woods, my digipak seems to tie the two together (more information mentioned on slide
_____); my digipak has images in the wood setting as well as the ‘party’ setting, the
advertisement and digipak use a black white and red colour scheme, however the
digipak also uses a ‘wood’ setting to connect to my video also. All 3 product use the
same/similar images.
All 3 product have the same smoking image(s)
My video & digipak contains similar images (woods)… …My digipak also contains similar images to the image on my
advertisement (black and white, character)

3. The house style is the same; the same colours are used
between the digipak and advertisement – red black and white.
Black and white also appears in the video. The digipak includes
the green/brown colours that are in the video a lot. The same
fonts are also used between the digipak and advertisement.
The images above show the text on the digipak and
advertisement which are the same. These are all the same
fonts, however some appears slightly different due to effects.
DIGIPAK ADVERTISEMENT

4. The same character appears on all
the products. She is shown smoking
on the advertisement, digipak and in
the video. She is also shown looking
quite down on the digipak and
throughout the video; this is done to
match the narrative and to continue
passing on the message of drug use
is bad. The images and narrative of
the character may suggest she is an
‘everyman character’ – she is shown
in a ‘real life’ situation, facing ‘real
life’ problems and effects, no happy
ending is shown. This is shown
through her facial expression and
body language on the digipak, her
face isn’t shown in the
advertisement, however the fact she
is smoking could show ‘real life’.
Her smoking may

5. Each of my products combine quite effectively in my opinion. My advertisement is
fairly individual, it doesn’t contain the wood images. However, if you look at all the
products in an order, starting with the advertisement, they seem to lead into one
another, my digipak contains just one image; her smoking, the ‘flashback’ side of the
video which shows my character partying and using drugs, the digipak contains this
side of the video, as well as the woods – the parts which show the effects of her drug
use. The video obviously contains both of these sides, therefore they all combine
successfully.
Digipak has
same style as
digipak (black
&white, red,
smoking)
Digipak has
wood scenes –
mostly in video.
Don’t relate as
much, video has
some similar
style/images,
advertisement
doesn’t have any
wood images.
OVERALL: COMBINE
EFFECTIVELY
Thereisaconsistencyin
colourscheme/hue