Ninthuja Saseetharan evaluated their media product which was a music video for the song "Move it 2 the drum" by DJ Chuckie featuring Hardwell. Some key points:
- The music video uses a non-linear dream sequence format which challenges conventions of typical music videos.
- Technical elements like camera work, editing and sound techniques follow conventions to maintain quality.
- The video drew inspiration from other music videos with similar club scene themes.
- Feedback was generally positive about the humorous elements and club atmosphere, but some found the dream sequence confusing.
- New media technologies like YouTube, Photoshop and social media were used in the research, planning, construction
The document discusses the evaluation of a music video project. It summarizes how the music video challenges conventions by using a nonlinear dream sequence narrative format. It also discusses how the cinematography, editing, and sound design follow technical conventions. Audience feedback indicated some confusion with the dream sequence but appreciation for the humor. The document also describes the use of new media technologies in researching, planning, constructing, and evaluating the project.
My media product uses, develops, and challenges some conventions of real music videos, digipaks, and magazine ads.
It uses conventions like a variety of camera shots and angles in the music video, bright colors linked to the genre of pop music, singing and dancing, and costume changes. However, it challenges conventions by not making the dance sequence a major part of the video and by including images from the digipak in the music video.
The digipak uses conventions like fun, upbeat images and bright colors to represent the pop genre.
The magazine ad centers a large image of the lead singer looking to the side rather than straight on, similar to other ads that draw viewers' interest without direct
The document discusses the ways in which the media product challenges conventions of real media products. It analyzes the music video against theories of music video conventions proposed by Andrew Goodwin. The music video uses unconventional elements like location and characters (Lego band members) while also incorporating some conventional elements like quick cuts and close-ups. Audience feedback revealed a preference for simplicity, intertextuality, ambiguous shots, and enough visual stimulation through color and shots of the band, while still defying conventions in a coherent way. Based on this, some changes were made to the digipack products.
The document discusses how the media product, a music video for an indie band, both develops and challenges conventions of real music videos in the genre. It follows many conventions through its locations, shots that capture everyday life, and costumes. However, it challenges conventions by having each band member perform separately rather than as a group, and through its narrative structure of one band member's journey. The digipak and promotional print ad also both follow and challenge conventions regarding photography, fonts, color schemes, and composition found in researching real products in the genre.
The document provides feedback on a music video and its ancillary texts from its intended audience. The audience enjoyed the creative and humorous narrative storyline of the music video. They felt the music video and ancillary products looked professional. However, some felt more reality shots could have been included in the music video to clarify the dream sequences. The audience also felt the ancillary texts effectively captured the dream theme through consistent visual elements, but the magazine ad could have had a bolder design to differentiate it more. Overall, the audience understood and engaged with the concepts presented in the creative works.
The document discusses a music video project for a dubstep remix of Professor Green's song "Jungle". It summarizes how the video challenged conventions of the dubstep genre by including a narrative storyline in addition to artist performance shots. Feedback indicated that most of the target audience appreciated the narrative approach. The document also discusses how the ancillary materials like the digipack complemented the video's themes and visual style. Technologies like YouTube, Final Cut Pro, and digital cameras were used in the research, planning, production and evaluation stages.
The document discusses a student media project creating a music video for the dubstep remix of Professor Green's song "Jungle". The summary discusses how the music video challenges conventions of the dubstep genre by including a storyline, and develops some conventions through the use of visual effects. It also discusses how the ancillary texts like the digipack complement the music video by continuing its themes, mood, and aesthetics through use of similar colors, locations, and props, while also differentiating the products. Overall, the combination of the music video and ancillary texts is considered effective at adopting elements of branding to flow between the projects.
The document discusses a student media project creating a music video for the dubstep remix of Professor Green's song "Jungle". It summarizes how the project challenged conventions of the dubstep genre to make the video more understandable while developing some conventions like visual effects. The narrative structure follows music video conventions. Research found dubstep videos lacked storylines so the project included one. Ancillary texts for the project like the digipack cover were designed to complement the dark, urban atmosphere of the video through colors, images and location references. Feedback indicated the ancillary texts worked well to continue the mood from the video.
The document discusses the evaluation of a music video project. It summarizes how the music video challenges conventions by using a nonlinear dream sequence narrative format. It also discusses how the cinematography, editing, and sound design follow technical conventions. Audience feedback indicated some confusion with the dream sequence but appreciation for the humor. The document also describes the use of new media technologies in researching, planning, constructing, and evaluating the project.
My media product uses, develops, and challenges some conventions of real music videos, digipaks, and magazine ads.
It uses conventions like a variety of camera shots and angles in the music video, bright colors linked to the genre of pop music, singing and dancing, and costume changes. However, it challenges conventions by not making the dance sequence a major part of the video and by including images from the digipak in the music video.
The digipak uses conventions like fun, upbeat images and bright colors to represent the pop genre.
The magazine ad centers a large image of the lead singer looking to the side rather than straight on, similar to other ads that draw viewers' interest without direct
The document discusses the ways in which the media product challenges conventions of real media products. It analyzes the music video against theories of music video conventions proposed by Andrew Goodwin. The music video uses unconventional elements like location and characters (Lego band members) while also incorporating some conventional elements like quick cuts and close-ups. Audience feedback revealed a preference for simplicity, intertextuality, ambiguous shots, and enough visual stimulation through color and shots of the band, while still defying conventions in a coherent way. Based on this, some changes were made to the digipack products.
The document discusses how the media product, a music video for an indie band, both develops and challenges conventions of real music videos in the genre. It follows many conventions through its locations, shots that capture everyday life, and costumes. However, it challenges conventions by having each band member perform separately rather than as a group, and through its narrative structure of one band member's journey. The digipak and promotional print ad also both follow and challenge conventions regarding photography, fonts, color schemes, and composition found in researching real products in the genre.
The document provides feedback on a music video and its ancillary texts from its intended audience. The audience enjoyed the creative and humorous narrative storyline of the music video. They felt the music video and ancillary products looked professional. However, some felt more reality shots could have been included in the music video to clarify the dream sequences. The audience also felt the ancillary texts effectively captured the dream theme through consistent visual elements, but the magazine ad could have had a bolder design to differentiate it more. Overall, the audience understood and engaged with the concepts presented in the creative works.
The document discusses a music video project for a dubstep remix of Professor Green's song "Jungle". It summarizes how the video challenged conventions of the dubstep genre by including a narrative storyline in addition to artist performance shots. Feedback indicated that most of the target audience appreciated the narrative approach. The document also discusses how the ancillary materials like the digipack complemented the video's themes and visual style. Technologies like YouTube, Final Cut Pro, and digital cameras were used in the research, planning, production and evaluation stages.
The document discusses a student media project creating a music video for the dubstep remix of Professor Green's song "Jungle". The summary discusses how the music video challenges conventions of the dubstep genre by including a storyline, and develops some conventions through the use of visual effects. It also discusses how the ancillary texts like the digipack complement the music video by continuing its themes, mood, and aesthetics through use of similar colors, locations, and props, while also differentiating the products. Overall, the combination of the music video and ancillary texts is considered effective at adopting elements of branding to flow between the projects.
The document discusses a student media project creating a music video for the dubstep remix of Professor Green's song "Jungle". It summarizes how the project challenged conventions of the dubstep genre to make the video more understandable while developing some conventions like visual effects. The narrative structure follows music video conventions. Research found dubstep videos lacked storylines so the project included one. Ancillary texts for the project like the digipack cover were designed to complement the dark, urban atmosphere of the video through colors, images and location references. Feedback indicated the ancillary texts worked well to continue the mood from the video.
The document discusses a music video project for a dubstep remix of Professor Green's song "Jungle". It summarizes how the video challenged conventions of the dubstep genre by including a narrative storyline in addition to artist performance shots. Audience feedback was positive about the video and felt the editing, locations, and music fit well together. They also responded positively to the ancillary materials like the digipack and magazine cover that maintained visual and tonal consistency with the video. Various technologies were used in the research, planning, filming and editing stages of the project, including YouTube, Final Cut Pro, and a Canon camera.
The document discusses a student's music video project for a dubstep song. It provides details about the creative choices made in developing the music video, including challenging conventions of the dubstep genre by adding a narrative storyline. Feedback was received that the video was well-edited but some felt there were too many fade-to-black effects. Ancillary materials like a magazine cover and CD packaging were also created to complement the video and feedback indicated they fit the style and theme. The student learned about researching different genres and evaluating audience feedback to improve their work.
The document discusses how the media product uses, develops, and challenges conventions of real music videos. It summarizes how the video uses black and white filters throughout to focus on the lyrics rather than bright colors, develops the use of split screens by positioning frames differently than typical music videos, and challenges conventions like using an overlay of close-up and mid shots for an upbeat song rather than slow songs.
The document summarizes a student media project creating a music video for the dubstep remix of Professor Green's song "Jungle". Key points:
1) The music video challenges conventions of dubstep videos by including a narrative storyline, while also using some genre conventions like visual effects.
2) The digipack and ancillary materials complement the music video by continuing its themes of a dark, urban atmosphere in Soho through use of similar colors, locations, and props depicted in the video.
3) The combination of the music video and ancillary texts is effective as they maintain a consistent brand and mood through visual continuity between the products.
The document provides feedback on a student's media project involving a music video for the song "Move It 2 the Drum" by DJ Chuckie. The summary is:
The audience enjoyed the creative and humorous narrative storyline of the music video. They felt the focus on visuals and the main character's journey through his dream sequences was effective. However, some felt more reality shots were needed for clarity. The ancillary materials like the digipak and advert were seen as professionally done while maintaining the nightclub theme throughout. Overall, the project was successful in entertaining the audience though some changes to the advert design were suggested.
The document discusses how the music video conforms to conventions of the hip-hop genre through various technical and stylistic elements. It analyzes exemplar music videos to incorporate recognized conventions like casual clothing, expressive performances, urban settings, natural lighting, and lyrical imagery. Elements are adapted from specific music videos, like Emimen's lyrics writing, to effectively convey the artist's message while staying true to audience expectations of the hip-hop genre. Conformity to these conventions helps ensure the music video will be familiar and appealing to its target hip-hop audience.
The combination of the artist's print production work and music video was mostly effective but could have been improved. The print production used consistent colors, fonts, and imagery to be recognizable as a package. However, the lighting and colors were not fully consistent between the polished print materials and homemade-looking video. Improvements could have included more consistent lighting in the video and filming some scenes in a studio to better match the print package.
The document discusses the evaluation of a student's media products, including a music video, digipak, and magazine advertisement they created. It describes how they established a consistent brand identity across the three products using shared elements like color, lighting, and characters. Audience feedback helped the student learn that the video needed to be more narrative-driven while incorporating popular music video tropes. The document also outlines how the student used various software and online tools in researching, planning, shooting, editing, and promoting their media products.
This document discusses how the media product challenges and follows conventions of real music videos. While the stop-motion style is unconventional, it fits the quirky star persona. Some conventions like showing the artist lip-syncing are included, though it was difficult in stop-motion. The digipack and magazine ad challenge some conventions like unique images while maintaining themes and information typically included. Overall the product balances experimentation with conventions to effectively promote the artist within the pop/folk genre.
The document discusses how the student's media products use and develop conventions of real media. It describes researching music video conventions like performance, repetition, narrative, and camera techniques. It summarizes how the student followed these conventions in their music video for Marcus Green's "Too Close." The student also researched theoretical ideas from Carol Vernallis, Laura Mulvey, and Andrew Goodwin on editing, gaze, and music video structure. The document discusses influences from other music videos and how the student applied conventions to their digipak and advertisement poster.
The document discusses how the media product, a music video for an indie song, uses and develops conventions of real music videos in the indie genre. It summarizes how the video uses typical conventions for the genre seen in locations, costumes, lighting, sound, performance structure, and representation of mental illness. It also discusses how the accompanying digipak and magazine advertisement develop conventions through consistent use of color palettes, fonts, and circular text layout while challenging some conventions like social media icons.
The document discusses how the media product, a music video for the song "Retrospect", uses and develops conventions of the indie music genre. Some key ways include:
1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
2) Employing natural, desaturated colors in editing and costumes to fit the indie aesthetic.
3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
This document summarizes Andrew Goodwin's theory on music videos and its six principles. It then discusses how the student applied five of these principles to their own music video for Heifervescent's song "Chased By a Cow". These included demonstrating genre characteristics, relationships between lyrics/music and visuals, intertextual references, and close-ups of the artist. Examples are provided from the student's music video to illustrate each principle.
The combination of the main product (music video) and ancillary texts is generally effective, though some aspects could be improved. The costume, location, and font choices help link the music video and ancillary texts, while the mixture of direct and indirect addressing works despite some potential inconsistencies. Color and lighting are also fairly well linked, apart from some scenes in the music video. However, the themes, emotions, and attitudes conveyed do not have as strong of a connection between the music video and ancillary texts, as the ancillary texts focus more on moving past emotions rather than mirroring them.
The document discusses a music video created for an indie band called The Wolvves. It seeks to promote the band in a style similar to real indie music videos on YouTube. Audience feedback was incorporated which led to adding more off-stage footage of the band to break up the performance clips. The print product and music video were designed to have a consistent scruffy, rebellious style through illustrations and color schemes to effectively promote the band across mediums. New media technologies facilitated efficient online research, planning, distribution and evaluation.
Our music video for the band The Crookes uses animation to tell a story and challenge conventions. We created a collage-like video through animation instead of typical live performances. This fits the band's poetic lyrics and nostalgic style. Feedback showed the video effectively captures the band's essence and communicates the narrative through visuals that relate to the song.
Combination Of Ancillary Task and Main Product HollyC17
The document discusses how a group created ancillary materials including a poster and music video to accompany an album. They aimed to show continuity between the pieces by using similar styles, backgrounds, and themes. Specifically, they used the same house background throughout. They believe their poster matches the music video by using a facial expression from the video. Their goal was to connect the ancillary materials to effectively support the music video and allow the story to flow across all pieces.
Combination of ancillary task and music videooHollyC17
1. The group believes their ancillary tasks of a poster and digipak go well with their music video by using consistent styles and backgrounds, notably a house, throughout the pieces.
2. They aimed to show continuity between the pieces by featuring the same costumes, settings, and facial expressions of the artist portraying mystery and secrecy.
3. Comparing the pieces, the group used similar shot types, themes of heartbreak, and representations of the artist to allow the narrative and storytelling to flow between the ancillary tasks and music video.
Combination of ancillary task and our music videoHollyC17
The document discusses how a group created ancillary materials including a poster, album cover, and music video that work together to tell a cohesive story. They aimed to use consistent styles, settings, and facial expressions across the materials to show continuity. Specifically, they featured a house background and the artist wearing a prom dress in both the music video and ancillary materials. While some images changed between pieces, the overall themes of relationships, secrets, and mystery were maintained to effectively tie the materials together.
The document discusses how a media product uses, develops or challenges conventions of real media products. It summarizes that the music video challenges conventions by developing a narrative-driven concept, unlike typical performance-based videos. It uses forms like a single narrative structure and club scene setting. Flash forwards create an imaginary world. Feedback found people enjoyed the humor and relatability. Audiences understood the dream concept from the black and white footage. New media like YouTube and search engines aided research, while Final Cut Pro, cameras and scanners supported production and evaluation stages.
The document discusses how brand identity and media conventions were effectively used across a promotional package including a music video, digipack, and magazine ad. Consistent branding elements like logo font, color palette, and props (animal masks) were applied. The music video incorporated house music conventions like surreal narrative/visuals and changing lighting. Ancillary texts also drew from the video's cinematography, editing, mise-en-scene, and props to maintain brand recognition while promoting the artist and music. Overall, carrying branding and style elements across formats created a cohesive promotional experience for the target audience.
The document discusses a music video project for a dubstep remix of Professor Green's song "Jungle". It summarizes how the video challenged conventions of the dubstep genre by including a narrative storyline in addition to artist performance shots. Audience feedback was positive about the video and felt the editing, locations, and music fit well together. They also responded positively to the ancillary materials like the digipack and magazine cover that maintained visual and tonal consistency with the video. Various technologies were used in the research, planning, filming and editing stages of the project, including YouTube, Final Cut Pro, and a Canon camera.
The document discusses a student's music video project for a dubstep song. It provides details about the creative choices made in developing the music video, including challenging conventions of the dubstep genre by adding a narrative storyline. Feedback was received that the video was well-edited but some felt there were too many fade-to-black effects. Ancillary materials like a magazine cover and CD packaging were also created to complement the video and feedback indicated they fit the style and theme. The student learned about researching different genres and evaluating audience feedback to improve their work.
The document discusses how the media product uses, develops, and challenges conventions of real music videos. It summarizes how the video uses black and white filters throughout to focus on the lyrics rather than bright colors, develops the use of split screens by positioning frames differently than typical music videos, and challenges conventions like using an overlay of close-up and mid shots for an upbeat song rather than slow songs.
The document summarizes a student media project creating a music video for the dubstep remix of Professor Green's song "Jungle". Key points:
1) The music video challenges conventions of dubstep videos by including a narrative storyline, while also using some genre conventions like visual effects.
2) The digipack and ancillary materials complement the music video by continuing its themes of a dark, urban atmosphere in Soho through use of similar colors, locations, and props depicted in the video.
3) The combination of the music video and ancillary texts is effective as they maintain a consistent brand and mood through visual continuity between the products.
The document provides feedback on a student's media project involving a music video for the song "Move It 2 the Drum" by DJ Chuckie. The summary is:
The audience enjoyed the creative and humorous narrative storyline of the music video. They felt the focus on visuals and the main character's journey through his dream sequences was effective. However, some felt more reality shots were needed for clarity. The ancillary materials like the digipak and advert were seen as professionally done while maintaining the nightclub theme throughout. Overall, the project was successful in entertaining the audience though some changes to the advert design were suggested.
The document discusses how the music video conforms to conventions of the hip-hop genre through various technical and stylistic elements. It analyzes exemplar music videos to incorporate recognized conventions like casual clothing, expressive performances, urban settings, natural lighting, and lyrical imagery. Elements are adapted from specific music videos, like Emimen's lyrics writing, to effectively convey the artist's message while staying true to audience expectations of the hip-hop genre. Conformity to these conventions helps ensure the music video will be familiar and appealing to its target hip-hop audience.
The combination of the artist's print production work and music video was mostly effective but could have been improved. The print production used consistent colors, fonts, and imagery to be recognizable as a package. However, the lighting and colors were not fully consistent between the polished print materials and homemade-looking video. Improvements could have included more consistent lighting in the video and filming some scenes in a studio to better match the print package.
The document discusses the evaluation of a student's media products, including a music video, digipak, and magazine advertisement they created. It describes how they established a consistent brand identity across the three products using shared elements like color, lighting, and characters. Audience feedback helped the student learn that the video needed to be more narrative-driven while incorporating popular music video tropes. The document also outlines how the student used various software and online tools in researching, planning, shooting, editing, and promoting their media products.
This document discusses how the media product challenges and follows conventions of real music videos. While the stop-motion style is unconventional, it fits the quirky star persona. Some conventions like showing the artist lip-syncing are included, though it was difficult in stop-motion. The digipack and magazine ad challenge some conventions like unique images while maintaining themes and information typically included. Overall the product balances experimentation with conventions to effectively promote the artist within the pop/folk genre.
The document discusses how the student's media products use and develop conventions of real media. It describes researching music video conventions like performance, repetition, narrative, and camera techniques. It summarizes how the student followed these conventions in their music video for Marcus Green's "Too Close." The student also researched theoretical ideas from Carol Vernallis, Laura Mulvey, and Andrew Goodwin on editing, gaze, and music video structure. The document discusses influences from other music videos and how the student applied conventions to their digipak and advertisement poster.
The document discusses how the media product, a music video for an indie song, uses and develops conventions of real music videos in the indie genre. It summarizes how the video uses typical conventions for the genre seen in locations, costumes, lighting, sound, performance structure, and representation of mental illness. It also discusses how the accompanying digipak and magazine advertisement develop conventions through consistent use of color palettes, fonts, and circular text layout while challenging some conventions like social media icons.
The document discusses how the media product, a music video for the song "Retrospect", uses and develops conventions of the indie music genre. Some key ways include:
1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
2) Employing natural, desaturated colors in editing and costumes to fit the indie aesthetic.
3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
This document summarizes Andrew Goodwin's theory on music videos and its six principles. It then discusses how the student applied five of these principles to their own music video for Heifervescent's song "Chased By a Cow". These included demonstrating genre characteristics, relationships between lyrics/music and visuals, intertextual references, and close-ups of the artist. Examples are provided from the student's music video to illustrate each principle.
The combination of the main product (music video) and ancillary texts is generally effective, though some aspects could be improved. The costume, location, and font choices help link the music video and ancillary texts, while the mixture of direct and indirect addressing works despite some potential inconsistencies. Color and lighting are also fairly well linked, apart from some scenes in the music video. However, the themes, emotions, and attitudes conveyed do not have as strong of a connection between the music video and ancillary texts, as the ancillary texts focus more on moving past emotions rather than mirroring them.
The document discusses a music video created for an indie band called The Wolvves. It seeks to promote the band in a style similar to real indie music videos on YouTube. Audience feedback was incorporated which led to adding more off-stage footage of the band to break up the performance clips. The print product and music video were designed to have a consistent scruffy, rebellious style through illustrations and color schemes to effectively promote the band across mediums. New media technologies facilitated efficient online research, planning, distribution and evaluation.
Our music video for the band The Crookes uses animation to tell a story and challenge conventions. We created a collage-like video through animation instead of typical live performances. This fits the band's poetic lyrics and nostalgic style. Feedback showed the video effectively captures the band's essence and communicates the narrative through visuals that relate to the song.
Combination Of Ancillary Task and Main Product HollyC17
The document discusses how a group created ancillary materials including a poster and music video to accompany an album. They aimed to show continuity between the pieces by using similar styles, backgrounds, and themes. Specifically, they used the same house background throughout. They believe their poster matches the music video by using a facial expression from the video. Their goal was to connect the ancillary materials to effectively support the music video and allow the story to flow across all pieces.
Combination of ancillary task and music videooHollyC17
1. The group believes their ancillary tasks of a poster and digipak go well with their music video by using consistent styles and backgrounds, notably a house, throughout the pieces.
2. They aimed to show continuity between the pieces by featuring the same costumes, settings, and facial expressions of the artist portraying mystery and secrecy.
3. Comparing the pieces, the group used similar shot types, themes of heartbreak, and representations of the artist to allow the narrative and storytelling to flow between the ancillary tasks and music video.
Combination of ancillary task and our music videoHollyC17
The document discusses how a group created ancillary materials including a poster, album cover, and music video that work together to tell a cohesive story. They aimed to use consistent styles, settings, and facial expressions across the materials to show continuity. Specifically, they featured a house background and the artist wearing a prom dress in both the music video and ancillary materials. While some images changed between pieces, the overall themes of relationships, secrets, and mystery were maintained to effectively tie the materials together.
The document discusses how a media product uses, develops or challenges conventions of real media products. It summarizes that the music video challenges conventions by developing a narrative-driven concept, unlike typical performance-based videos. It uses forms like a single narrative structure and club scene setting. Flash forwards create an imaginary world. Feedback found people enjoyed the humor and relatability. Audiences understood the dream concept from the black and white footage. New media like YouTube and search engines aided research, while Final Cut Pro, cameras and scanners supported production and evaluation stages.
The document discusses how brand identity and media conventions were effectively used across a promotional package including a music video, digipack, and magazine ad. Consistent branding elements like logo font, color palette, and props (animal masks) were applied. The music video incorporated house music conventions like surreal narrative/visuals and changing lighting. Ancillary texts also drew from the video's cinematography, editing, mise-en-scene, and props to maintain brand recognition while promoting the artist and music. Overall, carrying branding and style elements across formats created a cohesive promotional experience for the target audience.
Textual analysis snow patrol & kings of leonellebrooking
Music videos allow artists to connect with audiences on another level and promote their work. They can expand an artist's audience by reaching new platforms and often create narratives that reflect the song's content. Music videos can also increase sales of albums and related products through increased exposure. They provide an opportunity for creative expression that can help new artists break into the market.
The document discusses how a student media product uses, develops, and challenges conventions of real media products. It summarizes that the music video follows conventions such as a single narrative structure and club setting but challenges norms through elements of humor and a dream sequence. Camera shots and editing aim to effectively portray the concept and flow with the music, while the mise-en-scene captures the feel of techno-mix music videos through settings, lighting, and dancing. The video drew inspiration from other dance-focused music videos to incorporate performance and influence viewers in a way typical of the genre.
Our music video was based on the artist Professor Green and his song "Jungle". As dubstep music video conventions are still emerging, we had creative freedom in our production style. We used editing techniques like fade to black to emphasize the dark nature of the song and a non-linear narrative to intrigue audiences. While some dubstep videos focus only on performances, our video included a distinct storyline to increase audience interest. Feedback showed that audiences responded positively to our near-professional camerawork, editing, and appropriate urban locations, though one location could have been more authentic. We learned audiences preferred narrative-driven videos over performance-based ones.
The document discusses the production of a music video for the song "Jungle" by Professor Green. It summarizes the ways the music video develops and challenges conventions of the emerging dubstep genre. Research on existing dubstep music videos found they were performance-driven without narrative. The produced video included a distinct storyline and narrative structure to challenge conventions. Audience feedback was positive about the video's technical quality, locations, and how the music suited the narrative. The ancillary texts of the digipack and magazine ad effectively maintained branding elements from the video. Media technologies like YouTube, Final Cut Pro, and digital cameras were used effectively in the production process.
The document summarizes an evaluation of a music video created for the song "Move It 2 the Drum" by DJ Chuckie. The music video takes a non-conventional approach for the genre by including a comedic narrative storyline about a janitor named Jignesh who dreams of becoming a DJ. It contrasts Jignesh's dull reality with his colorful dream sequences through different filming techniques. Audience feedback found the unique storyline and visual elements appealing but suggested including more shots of Jignesh's reality to clarify the dream aspect. Overall, the feedback helped the creators understand how to better link elements between the music video and ancillary materials to clearly convey the theme.
The document discusses how the media product uses and challenges conventions of real music videos. It used conventions like a variety of settings to convey emotion, controlled camerawork, and special effects to make it look professional. However, it challenges conventions with a nonlinear narrative revealed through flashbacks and a unique high-speed reverse sequence. Overall it generally follows music video conventions but aims to have a unique style and story.
The document discusses the music video's use of conventions from real music videos. It establishes the relationship between artist and audience through shots in a studio and outdoor performances. Rapid cuts, close-ups, and performance shots create a "star image" and relate to the target audience. Minimal storyline and fragmented narrative are achieved through flashbacks on screen. Editing techniques are inspired by other music videos and use rapid cuts to compliment the music and give a sense of disorientation.
This document discusses conventions used in music videos for the trip hop and dubstep genres. It provides examples from the music video for "Numb" by Lola Mae. Key conventions discussed include close-up shots of the artist, matching edits to the song's beat, using lighting and color to set a moody atmosphere, and costumes that reflect the artist's style. Social media presence and design of related materials like the website, digital album pack, and singles follow conventions that help audiences connect the artist's image and style across formats.
The document discusses how the main music video and ancillary texts like the album cover effectively represent the song's style. The video portrays the singers as talented yet fun young people, which is also reflected on the cover and advertisements. The album cover and video have an abstract, colorful style rather than straightforward portraits to match the "chilled vibe" of the song. Audience feedback helped shape the video to focus on themes like parties and relationships that would appeal to their target demographic. Viewers responded positively to the fast cuts and visuals but felt the performance shots dragged on slightly.
The document discusses how the music video produced conforms to conventions of the music video genre while maintaining some originality. Research was conducted into existing music videos to understand typical codes and conventions. Shots from the produced video are shown alongside example videos to demonstrate how conventions like shot types, color grading, and conceptual videos without the artist appearing were followed. While many conventions were adhered to, the representation of the protagonist was developed in an unconventional way through inconsistent shots that create different narrative codes. The album packaging and poster were also designed to conform to industry standards but continue the visual theme and imagery from the music video.
The document discusses how the music video uses and challenges conventions of the genre. It incorporates several typical elements of music videos like having a relationship between the music and visuals, using styling suited to the genre, and including quick cuts and transitions timed to the beat. However, it challenges conventions by not including lyrics and creating an implied narrative through the use of masks that leaves the audience guessing about the characters' intentions. Overall, the music video effectively captures the feel of the genre through visuals synchronized to the music while adding mysterious elements that engage viewers.
A2 media codes and conventions EvaluationMorganClarke1
The document discusses how the music video produced conforms to conventions of the music video genre while maintaining some originality. It provides examples of shots from the video that follow conventions for shot types, coloring, and tone. While the artists do not appear in the video, like one of the research videos, the approach is not entirely unconventional. The video challenges conventions somewhat through the inconsistent representation of the protagonist across different shot types. The ancillary tasks of the CD cover and poster also conform to conventions for layout, inclusion of information, and continuity with the music video but break some conventions through the landscape orientation of the poster and exclusion of the band on the cover.
My media product both uses conventions from real dubstep music videos as well as challenges and develops new conventions. It uses typical dubstep conventions like urban locations, fast-paced editing synchronized to the music's tempo, and flashing lights. However, it challenges conventions by focusing on a narrative of loneliness rather than a typical club or party scene, and by incorporating melodic elements as the tempo decreases. The product also develops new conventions by combining different locations and advancing the narrative in an unusual way for the genre.
The document discusses the conventions of music videos and how the student's music video project conforms to and develops conventions. It provides examples from the student's video and research videos to show how conventions like shot types, color grading, and lyrics matching the visuals were followed. It also discusses how the student's video challenges conventions by representing the protagonist inconsistently through different shots and maintaining ambiguity and mystery through cropped shots and silhouettes.
Our media product uses and develops several conventions of real music videos. We shot performance footage at a studio and outdoor stage to give viewers a personal glimpse into the artist's music-making, similar to YouTube remix videos. Rapid cuts, genre-related visuals, and medium close-ups create a "star image" of the singers and give the video an authentic DIY feel suited to our target audience. The minimal storyline and visuals that imply flashbacks challenge conventions by keeping the narrative loose and not fully clear.
The document summarizes how the music video for "Freddy & The Letdowns – Ike & Tina" uses and challenges conventions of real music videos. It discusses applying Goodwin's theory of illustrating lyrics visually and promoting the star image. It also describes how the editing uses disjunctive techniques, and how the camerawork and narrative employ both conventional and unconventional approaches. Tropes of the music genre are explored, as well as instances of voyeurism compared to other music videos.
The document discusses how the media product, a music video for the song "The Ballad of Mona Lisa" by Panic! At The Disco, both uses conventions from and challenges conventions of real music videos. It draws on conventions from Panic! At The Disco and similar artists' music videos like formal costumes, close shots emphasizing expression, and stair performance scenes. However, it breaks conventions by setting the video in a school and house rather than a church as in the original. The storyline follows the conventions of portraying discord in a normal world.
This document summarizes how the media product, a music video, uses conventions of real music videos in several ways:
1) It uses close-ups, particularly when singing, to enhance emotions and the meaning of the song, mirroring real pop videos like Beyoncé's "Countdown".
2) It combines narrative scenes and performance scenes to make the video more engaging while representing the lyrics, reflecting conventions in pop music videos.
3) It uses split screens to contrast settings and ideas in the lyrics, keeping viewers interested, similar to techniques in "Wings" by Little Minx.
The document discusses the conventions and common features of music videos across different genres. It identifies that music videos generally show the artist performing, with the visuals relating to the song lyrics. The pacing of editing typically matches the music. Common conventions are outlined for pop, R&B/hip-hop, rock/metal, and indie genres. For example, pop videos tend to include choreographed dancing or storylines and feature upbeat pacing and mainstream fashion. R&B/hip-hop often showcase wealth and include dancers in provocative outfits.
The document discusses the conventions and common features found in different genres of music videos. It identifies that pop music videos are usually performance-based and include choreographed dancing, upbeat tones, and trendy clothing. R&B and hip hop videos similarly include performances but in luxurious settings reflecting wealth and expensive brands. Rock and metal videos emphasize mysterious, dark tones through the band's appearance and atmosphere. Indie videos can include narratives or performances and utilize varying techniques based on the song.
The document discusses the conventions and common features of music videos across different genres. It identifies that pop music videos are usually performance-based and include choreographed dancing, while R&B and hip-hop videos portray wealthy lifestyles and include beautiful women. Rock and metal videos create a dark and mysterious atmosphere through the band's appearance and the video's tone. Indie music videos can include narratives or performances and utilize various editing techniques depending on the song's pace.
Independent labels allow artists to promote and sell their own recordings without having to give up artistic control to a major label. Independent labels focus on niche genres and regional artists, selling thousands to millions of recordings annually and accounting for about 15% of total music sales in the United States. They provide economic benefits to local communities and serve as a training ground for artists that may later sign with major labels. However, independent labels face challenges from media consolidation, retail store closures, and difficulty getting exposure on large websites.
Independent labels play an important role in the music industry by giving artists control over their careers and music. They account for about 15% of music sales in the US, totaling over $1 billion annually. While they face challenges from major labels and retail consolidation, independent labels promote musical diversity and new genres. The internet offers opportunities for indie labels to market their music more widely, but they must compete for audience on large websites.
The document discusses the internet's potential for independent (indie) music labels and artists to promote and sell music. While the internet provides access to various music genres not found through major entertainment companies, indie labels face challenges competing for audience on the growing number of websites. The document also lists and describes several selected independent music labels in the UK that utilize the internet to promote new and diverse talent.
The document discusses conventions in music videos according to genre. Some general conventions are that the artists are shown performing, the lyrics and visuals are related, and editing pace matches the music. Specific genres may show performances, dance routines, stage shows, narrative storylines, lip syncing, depictions of wealth, dancers, mysterious/edgy tones, dark colors and makeup, or versatile combinations depending on the genre being pop, R&B/hip hop, rock/metal, or indie. Genre conventions help music videos appeal to audiences and reflect the mood and themes of the songs.
The document discusses how the student's media product uses and develops conventions of real thriller films. It follows typical thriller conventions such as a dark tone created through color palette, music, and suspenseful storyline. Shots like canted angles were used to further develop thriller conventions. The climactic scenes utilized editing techniques like transitions to illustrate surreal dream-like effects. Feedback indicated the music and camerawork effectively enhanced the dramatic tone. The student learned new skills like researching online, using editing software, and collaborating as a team through the process.
The document discusses a student's media production project that was created to follow the conventions of a thriller genre. It summarizes how the narrative, characters, and technical elements like camera work and editing were designed to build suspense and tension. The main characters are portrayed as a traditional Asian family living in Britain. The intended audience is teenagers and young adults who enjoy thriller and horror genres. Through completing the project, the student learned new skills in filming, editing, and using technology like Final Cut Pro.
A media student named Ninthuja Saseetharan wrote a letter requesting permission to use up to 15 seconds of footage from the movie "The Evil Dead" in an opening sequence for their AS level media studies project. The sequence will be submitted to the exam board OCR for academic purposes. They provided a copyright clearance form for the producer to sign granting permission to use the clip.
The risk assessment form summarizes safety procedures for the media production "Living Nightmare". Locations included a house in Northolt for night car and garden scenes. Procedures involved ensuring no pedestrian or vehicle accidents during car filming, checking the garden for hazards before barefoot actors used it, and alerting neighbors about potential noise from screaming. Interior house scenes required checking for slips on wooden floors and clear carpets, and tidying equipment cables to prevent trips.
The document provides production design details for a film scene set in a living room and backyard garden. It outlines essential props needed for the living room setting like a sofa, TV, and clock. It also recommends using a horror film playing on the TV and chains or other props for a nightmare sequence filmed in the isolated backyard garden area. Lighting and sound effects are discussed to create unsettling and dreary moods between scenes.
The project schedule outlines the tasks, deadlines, and responsibilities for a film production project over 24 weeks. Key tasks include researching the genre and target audience, developing technical skills, scriptwriting, pre-production planning, shooting, editing, and evaluation. Responsibilities are assigned to individual team members or groups. All work is to be documented and reflected upon through weekly blogging.
The document discusses potential ideas for an action/horror film rated 18+. It proposes isolated settings like an abandoned school, house, or forest. Possible characters include a female student undercover agent heroine, a psycho killer villain, and an ordinary person who saves lives secretly. One storyline idea involves a Chinese dancer encountering an evil spirit inhabiting his ancestral home. Another involves strangers forced into a deadly maze and discovering a dark secret connecting them. An existing Tamil film called "Anniyan" is suggested for inspiration, involving a lawyer with dissociative identity disorder who becomes a violent vigilante.
The document provides production design details for scenes in a horror film, including recommended locations, props, special effects, transitions, lighting, and coloring. The bedroom scene takes place in a typical living room setting, while the nightmare scene is set in a secluded forest at night. Sound effects like drill noises and engine sounds are suggested to create an unsettling atmosphere, along with dim lighting and exaggerated blood colors in the nightmare sequence. Locations and housing areas need to factor in availability and suitability for night filming.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
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Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
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The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
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Leonardo DiCaprio: The Hollywood Icon
Early Life and Career Beginnings
Leonardo Wilhelm DiCaprio was born in Los Angeles, California, on November 11, 1974. His journey to stardom began at a young age with roles in television commercials and educational programs. DiCaprio's breakthrough came with his portrayal of Luke Brower in the sitcom "Growing Pains" and later as Tobias Wolff in "This Boy's Life" (1993). where he starred alongside Robert De Niro.
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DiCaprio's career skyrocketed with his performance in "What's Eating Gilbert Grape" (1993). earning him his first Academy Award nomination. He continued to gain acclaim with roles in "Romeo + Juliet" (1996) and "Titanic" (1997). the latter of which cemented his status as a global superstar. Over the years, DiCaprio has showcased his versatility in films like "The Aviator" (2004). "Start" (2010), and "The Revenant" (2015), for which he finally won an Academy Award for Best Actor.
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Beyond his film career, DiCaprio is also renowned for his environmental activism. He established the Leonardo DiCaprio Foundation in 1998, focusing on global conservation efforts. His commitment to ecological issues often intersects with his public appearances. including those related to the Super Bowl.
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The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
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The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Evaluation
1. Ninthuja Saseetharan
Evaluation
Q1) In what ways does your media product use, develop or challenge forms and conventions of real media products?
The song in which we’ve chosen for our music video is ‘Move it 2 the drum’: DJ
Chuckie featuring Hardwell, which is a techno/dance genre.Our music video is
structured in a non-linear format and is concept-driven stylised as a dream
sequence. In addition, we also decided to produce the video in a multi-strand
concept, to provide a sense of exclusivity; and counterpart the upbeat tempo
of the music with pure attentiveness, thus including more than one character
aside from the main in order to achieve this aim. I feel this particular ideology
does slightly deviate from established music videos’ forms and conventions, as
many that are produced today are based around dramatised reality if it is a
narrative format. There have been music videos created in the past which
reflect upon fantasies and dreams, whereby in our music video Jignesh (main
character) is drifting in and out of consciousness, which converses with the
audience that this is his virtual fantasy. In contrary, the sequence style of existing music videos based on fantasies,
conventionally begin with a prompt when the actor is falling asleep, and nearing the end of the video waking up, with
the fantasy scene incorporated throughout the music, and the realistic scenes being merged with the narrative.
Although the concept of a dream-like fantasy isn’t somewhat new, I feel the sequence is one that is original.
The mise-en-scene
camera work, editing and
sound technique of our
music video does follow
the conventional
technical, symbolic and
cultural codes. For
instance, the club setting
is an extremely typical
choice of location
considering the music is
suited for the club scene; techno/house music. We were fortunate enough to be able to access a very professional
looking club which was equipped with advanced lighting fitting for the club scene; and the decks being one of the main
props, happens to be one of the finest pieces of equipment that is creditable amongst all DJs hence promoting a high
quality appeal and brand identity. Wholly, the mise-en-scene aspect of the music video does cover all the artistic appeal
that is expected of an up-tempo number in a club.
In terms of intertextuality, we have drawn a considerable amount of inspiration
from existing music videos which carry a similar theme to ours; and this is clearly
evident in our music video. Elements of editing and mise-en-scene significantly
corresponded especially with the music video of Bass Hunter’s: Now you’re gone,
which is the most relative in terms of capturing the essence of the club scene, and
intertwining this with the narrative of the main female and male character’s re-
union as a couple. These references and signs of influences were apparent in the
making of our music video, carrying near enough a similar theme, with long shots of
crowds within the club to reflect the liveliness and pace of the music, but also
cutting to the main characters in clear form, then distinguishing significance to
colour, lighting and make-up of the setting to highlight the bright tone of the music.
(Basshunter Now You’re Gone Official Music video: http://www.youtube.com/watch?v=IgFwiCApH7E&ob=av2e)
2. Ninthuja Saseetharan
Lady Gaga Bad Romance Music
Dancer in our Music Video Video
The most popular perception of
male targeted videos such as the
male gaze was to some extent
incorporated in our video, by
showing snippets of exotic
dancers throughout the video to
appeal to the idea of Jignesh’s
fantasies, also connoting the
attraction of every other male viewer. Voyeuristic characteristics are presented strongly by the females whom appear in
the video. This impression also vaguely reflects existing music videos, with Lady Gaga’sdistinctively being prime
examples of conveying provocative nature on the extremities and provision of sex appeal which can be slightly
controversial in reference to appropriate age groups.
Moreover, rather than presentingan overly boisterous emotional representation, we had decided to create humour as
the fundamental of our music video to receive a light-hearted yet compassionate response. We introduced characters
that all interrupt his fantasy which allows the viewers to sympathise with him but also revel in the amusing effect.
Slightly exaggerated stereotypical characters were included to rouse this particular effect which were; “The Sexy girl”,
“The Bucktooth Geeky Girl” and “The Transvestite”. Jignesh’s daydream begins with his dream girl and suddenly
worsens as these unwelcome characters keep entering his dream indicating the entertainment factor with his baffled
reactions, but also generates a polar emotive effect, suggesting this is turning into a nightmare.
Sexy Girl Bucktooth Geeky Girl Transvestite
Q2) How effective is the combination of your main product and ancillary texts?
I feel the combination of our main product and ancillary texts work
considerably well, maintaining a suitable theme which reflects upon key
elements of branding especially in terms of the print work design which
consists of the digipak, inside leaflet and the advertisement to promote the
music and the video. We wanted to retain a positive visual image of the club
scene within the video in the ancillary text, hence maintaining the colourful
bright aspect of the lighting in the club scene, which is supposedly a part of
the brand identity of this product. The same way in which Nicki Minaj for
example has a notable brand identity which is her Barbie image that she is
recognised for (being known to look like a live Barbie doll); the audience will
always expect this element to be greatly integrated in any artistic form of
creativity she is involved in, therefore presenting this image in each of her
music videos; also being known as a trademark. An example where she
expresses this persona is in her Super Bass Music Video:
Nicki Minaj (Background); Barbie http://www.youtube.com/watch?v=4JipHEz53sU&ob=av2e
prototype (Foreground)
3. Ninthuja Saseetharan
Digipak Inside Leaflet
Advertisement
In reference to our music video, taking inspiration of leading artists and how they deliver a unique stamp to depict
personality; we have not used the original artist to feature in the video, in attempt to explore a different take; having
someone else’s story told behind the ideology of a big dream which can relate with the audience on a more personal
level, drawing attention. Thus, the brand identity of our product tends to be the props within the video belonging to
such characters like the ‘Bucktooth geek’ and the ‘Transvestite’, which are features anticipated to stick to the mind
being the prominent buckteeth and the blatant wig; which strongly associates with the comical component of the video.
Our digipak emanates simplicity and a somewhat clear and consistent portrayal of what the music video is about,
further rooting the brand identity of similar themes and relevant information throughout the video and the print work.
We guaranteed the advertisement interlinked with the digipak cover reflecting on an effective branding method of
dreams especially in the case of Jignesh and his relevance to wanting to be a DJ and working at the club. We wanted to
provide pertinent information expected to know of the audience which will illustrate the nature of the video.
Nonetheless, it was important to capture the appropriate qualities of the storyline and type of music within these
promotional print works in order for the audience to initially understand what the music video is wholly about, which
can also be considered an essential attraction factor.
The editing software Photoshop, allowed us to innovatively manipulate the images from our video in the most apt
waysto portray the ideology of the music the best way possible. The slightest of tweaks in presentation had shown to be
highly effective considering we realised how we felt sustaining a bright tone involved lightening the whole ambience of
the image, and this does immensely impact what communicates with the audience and whether they have received the
right message before viewing the music video; therefore usage of colour properly was one vitality; which was
experimented via Photoshop.Moreover, the digipak, inside leaflet and advertisement bear information about character,
leaflet, theme and genre appropriately whereby the branding image is created.
Q3) What have you learnt from your audience feedback?
Our target audience is between the ages of 15 and 40 years
old; we opted for this age category after finalising whom are
mainly interested in dance music videos, deciding to target this
age group. The majority of those within this age category
thoroughly enjoy the likes of Katy Perry’s ‘California
Gurls’(http://www.youtube.com/watch?v=F57P9C4SAW4&ob=av2n)and Lady Gaga’s
‘Telephone’
(http://www.youtube.com/verify_age?next_url=/watch%3Fv%3DGQ95z6ywcBY%26ob%3Dav2e)collectively. Both stars
are successful pop artists whom have unique branding images created by their own individuality, which the general
public have come to identify them by. Therefore, having already decided it would be interesting to challenge the
conventions of typical dance music, the same way in which our target audience are captivated by global superstars, in
order to provide them with the same charm as the existing, we felt it would be interesting to create our own style in
production.
4. Ninthuja Saseetharan
The favoured music genres were betweenRnB (leading), Pop and Indie. The wiser choice for our music video would have
been between RnB or Pop considering it is the most appealing to our target audience. However, we didn’t follow
through with this decision purely due to the fact that neither of us had a greater interest in those genres of music, and
we all agreed it would be beneficial if we produced a music video with music which we all had some background
knowledge and passion for. Conclusively, we decided to choose the Dance genre which was the fourth most popular
option, but the data collected from the surveys were of biased opinion, thus the music can be widely appreciated
regardless.
Furthermore, results had shown most people enjoyed narrative videos in comparison to performance or concept-based
format. Considering we have chosen dance music, the typically allocated conventions of the dance music genre is
usually performance based structure and most comprehensibly fitting, but for the reasons of provoking inventiveness,
we decided to diminish this particular convention. We made use of a narrative based format using a multi-stranded
element by including up to three extra characters; whereby the main character escapes into his fantasies by
daydreaming about a better life than the reality he is living as a cleaner, but then his dreams are being disturbed by
these undesirable characters in attempt of generating humour. This concept and hilarity had seemed to be well-
received as ratings hadn’t ranged lower than 5 on a scale of 10; which is definitely a positive outcome.
Additionally, from observing the audience feedback, we were able to acknowledge the video had a mediocre overall
response, in terms of criticisms, the dream fragment happened to confuse a few of the viewers, showing this part didn’t
communicate well enough and could have been portrayed more clearer, having said this, the humorous aspect was one
which was noted and praised, and being one of our initial intentions, it is a great achievement. Also, the atmosphere of
the whole club scene was another aspect which was well-received, as it provided more of a professional outlook and
upholds a sense of realism and longing; especially in the case of Jignesh, whereby the viewers are given a chance to
commiserate his situation, the fact of him day-dreaming for a better life isn’t a lone habit of his, but one which many of
us do.
More so, the audience feedback had also gone to show the print work was very much appreciated, and the majority had
linked the colours and style of theme of the background in each piece of print work to reflect the lighting of the club
scene within the video. I feel this had managed to connect well with the audience, as the purpose was correctly
established. Moving on, we had also questioned the audience where they felt there was room for improvement, willing
to take on constructive criticism; unanimously they wanted to clear the confusion of the way in which Jignesh was
fantasising and suggested the storyline could have been portrayed much easier for the viewers to understand. This is an
accountable point considering attraction is extremely substantial to keep interest and appeal from our target audience;
having said this, it would have been helpful to broaden the range of those asked for feedback, as we mainly questioned
teenagers to young adults, where it would have been worthwhile to alsoconcede the insights of those who are older
within the target audience (up to 40 years of age) where there may have been a variable, to compare if certain ages
appreciate different aspects to each other. Overall, from our audience feedback, I can see the product has been
positively well-received, the majority were amused by the comical factor and found the concept interesting; without
hesitating to admit the dream sequence was slightly confusing which could have been illustrated in an easier way (being
the only hindrance).
Q4) How did you use new media technologies in the research, planning, construction and evaluation stages?
In terms of Research and Planning, the essential technologies which I used
involved the core search engine, Google, researching images when I wanted to
accompany the secondary research I conducted, and especially during the making
of the print work; collecting the right images to merge in Photoshop. It was
important to identify the genuine and originally sourced websites in order to
collate correct information. For example one main website I tried my very best to avoid was Wikipedia, since it does not
provide 100% reliable source of information, as these articles can be edited thus could be done so incorrectly and isn’t a
trustworthy source of material on the whole.
5. Ninthuja Saseetharan
In aid of constructing a good project, I utilised various tools in Microsoft Word document when presenting ideas, also
using graphs to showcase correlations in the data findings. These different methods of presentation, not only incites an
aesthetic appeal but also visually helps me to progress further with my research.
I also have used YouTube comprehensively as part of research, especially during the
time in which we were determining a final song as a group, sorting through different
types of dance music; ones which didn’t have a music video, one which already had one,
and ones which fit our criteria the most suitably. Also, YouTube has come into use as
part of my Similar Textual Analysis, when I analysed the music video, Basshunter “Now
You’re Gone”. Finally, this was also used to share our video publicly with viewers.
My group and I had also made use of
social networking sites on a regular
basis, as a means of keeping in contact
with each other, and this was one of
the most efficient forms of
communication outside of the classroom. We were able to build on team working
abilities, and support each other by sending attachments of various written and
visual documents, or even having lengthy conversations on actions plans to take
the next step. These sites were Facebook and Hotmail.
I had also resourcefully made use of the Photoshop software (as mentioned previously) in areas
of creating print work involving the promotional aspect. Before we begun the official creation of
the print work, we had regular workshops based on the necessities of Photoshop editing to revive
skills in using the most useful tools of editing graphics and puttingin into practise. Subsequently,
it was agreed within my group that I would be responsible for the construction of the final piece
of advertisement, whereby the skills learnt using simple tools such as the adjustments tool and
rubber tools were predominantly used to make up the final piece of work on the advert.
I expanded on my blogging skills from using the website Blogger, putting
my previous knowledge of coursework produced during the first year of A
level into context by using Slideshare a lot more when posting certain
documents onto the blog. We ensured to maintain a
consistency in the blogging themes such as fonts,
colours etc.; this warrants a neat presentation. We also learnt how to embed YouTube videos and
add pictures the accurate way into our blog, also differentiating between ‘html’ and ‘compose’
format when completing a blog; more so, fully understanding the notion of blogging.
During the filming process, we had used the Canon XM2 Camera with a fish eye lens to
attain wider shots with more depth.Having had previous experience using this camera in
the prior year; we were able to manoeuvre it with slight ease. We’ve also had practise in
using theDigital HD camera during our preliminary shoot. We had noticed many practical
difficulties which were necessary to be improved, henceforth, during our second shoot we
were prepared with dolly equipment, allowing continuous, steady shots whilst tracking.
6. Ninthuja Saseetharan
However during this second shoot is when we
realised the many implications by having a hint of
spontaneity rather than firm decisions. We had to
ensure shots were taken properly in case of losing
certain shots by over-writing or miss-direction when
filming; therefore, it was checked over each time up
to the course of our third shoot. We
alsobroadcasted an events page on Facebook for our
primary shoot, inviting people to attend the
shooting scene to volunteer to appear in the video;
however not having contracted actors at the initial
stage consumed a little time. Eventually, we
managed to secure an actor as the main guy, and even made appearances in the video ourselves as means of acting on
drastic measures being short on volunteering actors.
Other complications includedlighting problems from our previous shoots, as our first
two locations, Grims Dyke Hotel and The Masters Bar did not have the ideal artificial
lighting to portray the night club scene ideally, and we weren’t able to redeem this
setting by using shop-bought disco lights which unfortunately didn’t work as well. At this
point is when we realised we would need to have a genuine nightclub as our location for
professional purposes; whereby we found a nightclub called Mansion in Southend-on-
Sea. This was obviously fully equipped with all the necessary aspects of the desired
mise-en-scene which was adequate for the club scene.
During our editing process in the edit suite, we used the Final Cut Pro software which
enabled us to sequence the shots appropriately, incorporate the music track in sync
with the sequence and add the ideal enhancing effects to complete the music video.
Prominent points of the video are the black and white scenes to reflect the bleak
reality, and the ripple effect transition from the
reality to fantasy; dipping from black and white
to colour, connoting a burst of life. The quality in
recording of sound was one in which was
affecting the process during all the shoots as we
weren’t equipped with sufficientexternal
microphones to capture clearand apt sounds and dialogues when necessary, which
had to be altered accordingly using an audio tool in Final Cut Pro. We merged
various effective transitions, from fading and dissolving. The title and song
information was distributed throughout the video via the integration of apposite
transitions completed with a witty slogan at the end only intended for humour.
Irrefutably, this experience has been eventful, I can admit it was difficult working under the pressure of all these
obstacles which we were faced with, and it only leaves me dumbfounded considering the amount of work and effort
which goes into professional work in the media field which extremely astounds me and is deservedly commendable. My
skills are definitely of amateur status and I have a tremendous amount to learn; however there are many aspects I can
take away with me from the two years taster in the media entertainment field, having experimented in the film industry
as well as the music industry.