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Billboard reader profile and 
construction 
Michelle Peters
Masthead 
Dominant image 
Selling line 
Main cover line 
Magazine header 
bar 
Cover lines 
Price 
Barcode 
Dateline 
Website 
Sub image 
Screamer 
Skylines
Billboard reader profile 
This is the reader profile for Billboard. It shows different pop artists and the 
way they’re presented shows that the target audience is from ages 15-21 
who’re mostly girls. The masthead is always blended into the celebrity figure. 
There is almost always direct mode of address, where the figure is looking 
directly into the camera. The use of colours are sometimes bright and by this I 
can tell the target audience is at the age range it is because of the language 
used and the fonts, colours and snappy lines. 
My target audience is also going to be 15-21 year olds due to the results from 
my target audience survey. I will use similar colours in my magazine as it draws 
the reader in. My magazine is going to be aimed at those who enjoy the latest 
pop music and who enjoy reading magazines. I will be going through different 
colours, fonts and themes to inspire me for my magazine. I will also use 
language suitable for those ages 15-21.
Kerrang reader profile 
This is the reader's profile of Kerrang! magazine. It shows 
their average reader are young people who are interested 
in indie music. The magazine appeals to young people aged 
15-24 and aimed mostly at male (60% male and 40% female). 
The magazine target its audience through the use of colours, 
font and themes to make it look attractive and stand out 
form other magazines of the same genre. They also use a 
language that is casual and easy to understand. 
They have represented their reader's profile by showing 
statistics of their average reader and their lifestyle. Their 
average reader are interested in computer games, music and 
fashion. They also in average buy 31 albums a year. Kerrang! 
has also included images of front covers to show potential 
reader what the magazine would like and also themes, 
colours, and font they would use. Kerrang! has included a 
range of information about the magazine in order to 
encourage potential advertisers to buy advertising space 
for Kerrang! magazine

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Reader profile

  • 1. Billboard reader profile and construction Michelle Peters
  • 2. Masthead Dominant image Selling line Main cover line Magazine header bar Cover lines Price Barcode Dateline Website Sub image Screamer Skylines
  • 3. Billboard reader profile This is the reader profile for Billboard. It shows different pop artists and the way they’re presented shows that the target audience is from ages 15-21 who’re mostly girls. The masthead is always blended into the celebrity figure. There is almost always direct mode of address, where the figure is looking directly into the camera. The use of colours are sometimes bright and by this I can tell the target audience is at the age range it is because of the language used and the fonts, colours and snappy lines. My target audience is also going to be 15-21 year olds due to the results from my target audience survey. I will use similar colours in my magazine as it draws the reader in. My magazine is going to be aimed at those who enjoy the latest pop music and who enjoy reading magazines. I will be going through different colours, fonts and themes to inspire me for my magazine. I will also use language suitable for those ages 15-21.
  • 4. Kerrang reader profile This is the reader's profile of Kerrang! magazine. It shows their average reader are young people who are interested in indie music. The magazine appeals to young people aged 15-24 and aimed mostly at male (60% male and 40% female). The magazine target its audience through the use of colours, font and themes to make it look attractive and stand out form other magazines of the same genre. They also use a language that is casual and easy to understand. They have represented their reader's profile by showing statistics of their average reader and their lifestyle. Their average reader are interested in computer games, music and fashion. They also in average buy 31 albums a year. Kerrang! has also included images of front covers to show potential reader what the magazine would like and also themes, colours, and font they would use. Kerrang! has included a range of information about the magazine in order to encourage potential advertisers to buy advertising space for Kerrang! magazine