The document discusses how a media product challenges conventions of the dystopian genre. It establishes that dystopian films typically include elements of action, thriller, drama, and horror. The media product conveys action through scenes depicting a "Rebels" group armed with weapons. It conveys horror through dimly lit scenes of the "Illuminati" and "Evangelists" to appear ambiguous. The narrative involves dangerous groups in a competitive, run-down future society being targeted by the government. Iconography includes weapons, religious imagery, and costumes. Cinematography contrasts steady camerawork for government scenes with shaky camera for lower class groups.
What is the relationship between documentaries and reality tv? This essay explores it in addition to the relationship to contemporary social and culture trends, exploring the audience interests in other people’s lives.
What is the relationship between documentaries and reality tv? This essay explores it in addition to the relationship to contemporary social and culture trends, exploring the audience interests in other people’s lives.
A five page summative commentary on Disney's John Carter, a great example of how the mighty fall. Can be used as a case study in G322 exam, section B for the film industry. This is a good example to use of how audiences react to reviews, etc. and the impact of web 2.0
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
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2. In what ways does your media
product use, develop or
challenge forms and
conventions of real media
3. In what ways does your media product use, develop
or challenge forms and conventions of real media
products?
The dystopian themed sub-genre is essentially a film
genre that revolves around a distant,
apocalyptic./disaster based future. Typically, within
this genre, the typical conventions conveyed is usually
an essence of action, thriller, drama and, a small
sense of horror.
4. In what ways does your media product use, develop
or challenge forms and conventions of real media
products?.
The action themes that we convey within our title
sequence was mainly conveyed through the scene of
our ‘Rebels’ group. We used key iconography in order
to portray this group as we used a series of weapons,
varying from guns to knives and baseball bats
Furthermore, in order for the Rebels group to come
across as menacing, we decided to use props and
costumes including face masks and temporary tattoos
in order to appear menacing, mysterious and
ambiguous.
5. In what ways does your media product use, develop
or challenge forms and conventions of real media
products?
The horror themes that we convey throughout our title
sequence was essentially conveyed through both the
‘Illuminati’ and through the ‘Evangelists’ scene. Purposely,
we used dim and low-key lighting within both of these
scenes as it is a typical convention used within the genre of
horror. We also used focus pulls in order to make the
imagery appear ambiguous and unclear to see. For the
Evangelist scene, we used key religious imagery and also low
key lighting, which is also often a typical convention
followed by the horror genres.
6. In what ways does your media product use, develop
or challenge forms and conventions of real media
products?
Whilst creating and contemplating upon the narrative for our movie and how we were going to convey the
codes and conventions of a dystopian themed movie, I thought it was essential to think about this through
N.I.C.S:
• Narrative = (Plot) In a Dystopian future, the world is run down and, everybody lives in a competitive
society in order to survive. As a result, dangerous groups have began to form, such as: The Illuminati,
The Scavengers, The Rebels and The Evangelists. However, The Government has decided to take out
these groups altogether and have set up CCTV around their surroundings in order to keep a close eye
upon them. The government have a meeting, in order to make a plan to take out each group
individually.
• Iconography = (Visual props conveyed in the film) Guns, weapons, knives, baseball bats, cloaks and
religious imagery using Jesus’ cross.
• Characters = (Character portrayed within the film) The Government leader, young teenagers to represent
the Scavengers, sophisticated businessmen and women for the government, and a group of rough and
older adults for the Rebels.
• Settings = (The setting of our movie) We used a variety of locations, ranging from London, The Shard, a
Church, a run-down alleyway and the forests.
7. In what ways does your media product use, develop
or challenge forms and conventions of real media
products?
In comparison to the cinematography used within a typical and conventional
Dystopian themed movie, our title sequence is very steady, sharp, focused and
very stylised. Our title sequence includes a variety of high key colours and low
key colours in order to convey certain themes and messages to the audience.
For every government scenes, it was our primary objective to have a blue
tint/filter in order for the audience to know it was the government as we felt as
though the blue filter represented higher/upper class and formal. Whereas for
the Illuminati scenes and Evangelist scenes, we ensured that we used low key
lighting in order for the audience to distinguish the difference between the
higher, upper class and the lower class. Through the majority of our title
sequence, the camera is very still, focused (and focus pulls used at some points)
but, when it comes to the Scavengers and the Rebels scene, the camera is very
shaky, disorientating and jumpy in order to portray excitement and
unsteadiness, again contrasting from the higher upper class government scenes.