eval

1. How Effective Is The
Combination of Your Main
Product and Ancillary Texts?
By Tyrell Bibbiani

2. My ancillary text to support my artist Chloe’s
music and music video consisted of a digipak
and a magazine advert promoting the digipak.
In a age of a rapid decline in CD’s due to online
streaming services and illegal content, there’re
still an almost niche audience who enjoys to
purchase their music through physical CD
copies. It could be argued that people who now
purchase digipaks purchase them as a
collectible item due to it becoming a rare thing
that people do nowadays.

3. Magazine Advert:
The combination of my main music video
product and ancillary texts was indeed
effective. From the research that I’d found,
other similar artists like Ariana Grande’s
digipak or Lady Gaga’s digipak would
feature the star/artist clearly so that the
audience can identify with who the artist
is. So, I decided to also incorporate this
convention into my own digipak magazine
advert as I felt as though this was a
technique required to identify my artists as
a young pop star. This magazine advert also
related to my digipak due to it having the
same dark grey colour scheme, along with
having the same album cover to promote
th album and having the same font as the
album title, maintaining consistency.

4. The Digipak:
For my digipak as a piece of ancillary text, I felt as
though it was more than necessary to include multiple
images of the artist so that the audience would
inevitably know she is the artist for this
album/digipak and identify with her. I also decided to
correlate the pictures with some key iconic elements
from the music video so that the audience can notice
these key elements from the video within the digipak
shots and understand it is this artist. For example, in
the photo album and back cover tracklist, the dazzling
christmas lights are present, along with the 2 CD
covers having the flickering gold lights, which relates
and references the iconic scenes within the music
video. After researching similar artists to ‘Chloe’,
artists like Ariana Grande, Adele and Alicia Keys all
use a darker colour scheme and features the artist
heavily, so I felt it was more than necessary to also
incorporate this technique into my digipak. With the
picture that I used for the photo album inside of the
digipak, this helped convey my artists characteristics
due to her playing with the dazzling lights and looking
young, fun and innocent, which she is also seen doing
the same within some scenes in the video,
maintaining consistency.

5. Conclusively, I feel as though my ancillary text was
indeed effective in terms of the combination of my
music video and digipak/magazine cover. This is because
I kept the colour scheme essentially similar and had key
images that referenced iconic scenes within the music
video itself like the photo album – for example – helping
keep the characteristic of my artist as young, fun,
cheeky and innocent as she is smiling and playing with
the dazzling lights, which she is also seen doing within
scenes from the music video. I essentially wanted to
prioritise the idea of my artists image of innocence,
youngness and cheekiness consistent throughout both
of my ancillary texts and music video.