The document discusses how the "Think" anti-drink driving public service announcements helped develop the idea for the author's own film. Specifically, it notes that the "Think" ads emphasize the message of consequence through everyday events without dialogue, using only impactful footage and music. The document also mentions that the "Think" ads effectively used slow motion at moments of impact and title sequences with fonts relevant to the topic to draw the audience in.

1. Planning introduction
TH!NK adverts:
The ‘Think’ television adverts in particular helped us develop our idea for our own film by
emphasising the message of ‘consequence’ and relating to every day events.
‘The Black Hole’, ‘Graffiti’ and ‘Mankind is no Island’ do not include any dialogue – this is
something which we thought was very effective as it makes the actions and footage seems
so much more powerful. We thought this would pay off for our film idea because the actions
are what lead to the consequence and this is the most important/powerful part of our film.
This also allows for the use of non-diegetic sound i.e. music – we can choose the most
effective and fitting music for the tone of our film.
From the ‘Think’ adverts we noticed the effect of slow motion at various points in each
advert – we decided that using slow motion at the point of impact would be effective and
appropriate.
The font used in the title sequence for the ‘Think’ adverts are very relevant to the topic of
the adverts and also makes it apparent to the audience about the topic – we have taken this
into consideration for our title sequence.