This document outlines the target audience, product details, and key details about an individual named Sophie Smith for a marketing campaign. The target audience is girls aged 18-25 who enjoy partying, music, TV shows, and fashion. The product brand is called "Shock" and is aimed at both sexes aged 18-25 with a fun, edgy, confident, rebellious, and daring design and emotion. Key details provided about Sophie Smith are that she is 18, female, lives in Cheshunt, works in a hair salon after qualifying from college, is mid-class, enjoys going out partying, and occasionally helps out at her old netball team.