1. Product names
The name for this
product is based on the
concept that the female
is in control and
empowered.
This name
connotes a
powerful
addiction to the
fragrance.
This name reinforces
the idea that you will
be obsessed with this
perfume.
This name suggests a
perfume that stands
out and surprises your
senses.
This fragrance name
possesses your
senses with its
empowering smell and
takes over your mind
and body.
This is suitable for my
target audience as it is
young, fun and carefree.
The deliberate
misspelling shows the
fragrance is lively and
spirited.

2. Brand names
I have chosen
this name as it
is my name and
I am the creator
of this new
fragrance.
M.A.D I chose
this name as it
appeals to a
young stylish
audience.
I have chosen
this name as
KMD are my
initials as it is
powerful as
the writing is
in bold.
I have chosen the name
addictive because it fits my
product names of SHOCK,
KRAZY, OBSESSED etc. It has
a mysterious edge as it makes
the audience want to know
what part of it is addictive.
I have chosen overdose as
it also suits my chosen
product names. It also
appeals to young
audiences as many young
adults are doing crazy
things at that age.