Samsung is a large South Korean multinational conglomerate company with many subsidiaries that produce a wide range of products beyond just smartphones and TVs. These subsidiaries include Samsung Electronics (smartphones, TVs, medical equipment), Samsung Heavy Industries (ships), Samsung Engineering and Samsung C&T (construction), and Samsung Automotive. Samsung uses customer relationship management (CRM) strategies like understanding customer behavior, expectations, engagement, and a strong CRM software system. Their global strategy focuses on key regions and linking products via digital networks through various business units. Samsung aims to strengthen competitiveness through premium products and efficient implementation of business strategies.
Customer Relationship Management - Case Study [Mercedes Benz]Jas Singh Bhasin
Historically, Mercedes-Benz was sold in the UK through a franchised network of some 138 dealerships.
Each of these was autonomous, with the exception of three dealerships owned by the distributor Daimler Chrysler UK (DCUK).
DaimlerChrysler had relatively little control over relationships between dealers and customers. Dealers managed their own relationships including customer research, data base management, acquisition and retention processes.
This presentation describes the challenges faced by the company initially and how did they overcome those challenges.
The book has been designed to serve as an essential insight
necessary to understand CRM (Customer Relationship Management)
that especially meets the requirements of T5 MBA students of KTU
specializing in marketing. Substantive coverage has been given to
topics like CRM technology, Sales Force Automations, Enterprise
Marketing Automation, implementing CRM, Application Service
Provider, Impact of CRM on Marketing Channels and CRM Tools.
Customer Relationship Management - Case Study [Mercedes Benz]Jas Singh Bhasin
Historically, Mercedes-Benz was sold in the UK through a franchised network of some 138 dealerships.
Each of these was autonomous, with the exception of three dealerships owned by the distributor Daimler Chrysler UK (DCUK).
DaimlerChrysler had relatively little control over relationships between dealers and customers. Dealers managed their own relationships including customer research, data base management, acquisition and retention processes.
This presentation describes the challenges faced by the company initially and how did they overcome those challenges.
The book has been designed to serve as an essential insight
necessary to understand CRM (Customer Relationship Management)
that especially meets the requirements of T5 MBA students of KTU
specializing in marketing. Substantive coverage has been given to
topics like CRM technology, Sales Force Automations, Enterprise
Marketing Automation, implementing CRM, Application Service
Provider, Impact of CRM on Marketing Channels and CRM Tools.
Electronic Customer Relationship Management (E-CRM)
E-CRM This concept is derived from E-commerce. It also uses net
environment i.e., intranet, extranet and internet
Definition of E-CRM: Electronic CRM concerns all forms of managing
relationships with customers making use of Information Technology (IT).
E-CRM (Electronic Customer Relationship Management) expands the
traditional CRM techniques by integrating new electronic channels, such
as Web, wireless, and voice technologies and combines it with e-business
applications into the overall enterprise CRM strategy.
The goal is to drive consistency within all channels relative to sales,
customer service and marketing initiatives to achieve a flawless customer
experience and maximize customer satisfaction, customer loyalty and
revenue.
Customer Relationship Management (CRM) is a company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups.
EVOLUTION OF CUSTOMER RELATIONSHIP
CRM-Definition, emergence of CRM practice, factors responsible for CRM growth, CRM Process, framework of CRM, Benefits of CRM, Types of CRM, Scope of CRM, Customer Profitability, Future Trends in CRM, CRM and Cost-Benefit Analysis, CRM and Relationship Marketing, Customer Relationship Management Unit-1 IMBA Osmania University
Electronic Customer Relationship Management (E-CRM)
E-CRM This concept is derived from E-commerce. It also uses net
environment i.e., intranet, extranet and internet
Definition of E-CRM: Electronic CRM concerns all forms of managing
relationships with customers making use of Information Technology (IT).
E-CRM (Electronic Customer Relationship Management) expands the
traditional CRM techniques by integrating new electronic channels, such
as Web, wireless, and voice technologies and combines it with e-business
applications into the overall enterprise CRM strategy.
The goal is to drive consistency within all channels relative to sales,
customer service and marketing initiatives to achieve a flawless customer
experience and maximize customer satisfaction, customer loyalty and
revenue.
Customer Relationship Management (CRM) is a company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups.
EVOLUTION OF CUSTOMER RELATIONSHIP
CRM-Definition, emergence of CRM practice, factors responsible for CRM growth, CRM Process, framework of CRM, Benefits of CRM, Types of CRM, Scope of CRM, Customer Profitability, Future Trends in CRM, CRM and Cost-Benefit Analysis, CRM and Relationship Marketing, Customer Relationship Management Unit-1 IMBA Osmania University
Mobile phones today are becoming very powerful computers, or teleputers. But to fully exploit their computing power and connectivity, we will have to break free from the physical form factor of the tiny screens and keyboards, while still keeping the devices portable. A number of advanced technologies available today will help us shape the future of mobile phones. Inventions like MEMS-based laser projectors, able to display images directly on our retinas while not blocking our sight, will free us from tiny screens. Brain waves sensing technologies, aided by eye tracking will provide touchless input. By 2020 a mobile phone as we know it will disappear, evolving into a device linking our senses directly with senses of other people or with machines.
Mobile phones - Evolution,Operating Systems,Connectivity and NetworkingRajesh Gangireddy
A mini presentation on mobile phones ; Covers:-
*History & Evolution *Major Operating Systems Used
*Connectivity in Mobile Phones-Bluetooth ,Wifi,etc
*Working of Networks and cellular calls
Good for a quick 20 mins presentations in Schools & Colleges .
10 Challenges That Every First-Time Manager Will FaceElodie A.
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Read more on Officevibe Blog about Leadership and Employee Engagement:
https://www.officevibe.com/blog
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Content by Officevibe, the simplest tool for a greater workplace!
Learn more:
www.officevibe.com
Read our blog:
www.officevibe.com/blog
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Attracting and retaining millennials is tough. Here are 20 statistics about millennials in the workplace that everyone needs to know.
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The 10 best performing CRM solution providers of 2020Mirror Review
Our latest magazine issue, “The 10 Best Performing CRM Solution Providers of 2020,” highlights the best performing CRM solution providers that are bringing innovative CRM systems
that fulfill the customers' demands. These solutions providers are going beyond the imagination of customers and delivering customized CRM for every client’s business needs. Our cover star, Nimble is transforming the industry by delivering a CRM that is dominating the world of social selling today.
Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with customers and potential customers. It helps you stay connected to them, streamline processes and improve your profitability.
More commonly, when people talk about CRM they are usually referring to a CRM system, a tool which helps with contact management, sales management, productivity and more.
Customer Relationship Management enables you to focus on your organization’s relationships with individual people – whether those are customers, service users, colleagues or suppliers. CRM is not just for sales. Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool and embedding it in your business – from HR to customer services and supply-chain management.
In this presentation, we will delve into a variety of techniques designed to enhance your communication skills, empowering you to excel as a communicator. Whether in your professional or personal life, these methods aim to elevate your relationships and foster meaningful connections.
Considering CRM’s vital importance in the world of business, Insights Success has curated the list of “The 10 Most Disruptive CRM Solution Providers 2018” which have added value to the solutions of various organizations and helped them to offer best possible services to their customers.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
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As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
2. Page | 2
Introduction
PRODUCTS
Samsung products: Samsung's name is associated with most people, it is
company of smart phones and television screens only, and this is not true...
Samsung includes an infinite number of major companies that produce a
variety of products:
- Samsung Electronics: is a company known to everyone that produces
smart phones, screens, TVs and many electronic devices As well as medical
equipment.
- Samsung Heavy Industries: Not much is known about them, but Samsung
Heavy Industries is manufacturing the largest ships in the world.
- Samsung Engineering and Samsung C&T: one of the most important and
largest construction companies in the world where it has built the most
important buildings in the world, such as "the construction of Burj Khalifa
in Dubai, Taipei Tower 101."
- Samsung Automotive: is a company that manufactures cars, but recently
Renault France bought shares of them by 70%.
This is in addition to other companies such as Samsung Insurance, one of
the largest insurance companies in the world, Samsung Security and Shell
Advertising Company.
SAMSUNG LOGO’S
Samsung Group is a South
Korean multinational conglomerate
company headquartered in Samsung
Town, Seoul.
Over the next three decades the group
diversified into areas including food
processing, textiles, insurance, securities
and retail, Electronic devices.
Business strategy of Samsung Electronics is
directed at strengthening the
competitiveness and profit structures and
the focus is on the development of
premium products. Thanks to efficient
implementation of this strategy, Samsung
currently contains the global leadership in
visual display market segment with the
market share of 28.3% for all flat-panel TV
product lines.
And focusing the Global Strategy for
Samsung Electronics on eight important
regions around the world and includes
North America, Europe, Southeast Asia,
Central Asia, Middle East, Africa, China, and
the Caribbean Islands and Latin America.
And operate Samsung according to its
vision of the concept of "digital
convergence", where they are linking Stuff
via digital networks, through four main
business units, namely: home appliances,
office equipment, mobile devices, and basic
components, which are involved in many
industries and contribute to the latest
innovations production in the digital world.
3. Page | 3
Customer Retention strategy used in Samsung:
Customer retention can be achieved by:
1- Understanding customer conduct.
2- Client expectation for future use.
3- Keeping client dynamic with equipment.
4- A sturdy CRM Software.
Customer Retention approach:
1- Delivering service that is steady with client esteem suggestion and brand.
2- Cross-promoting, up-promoting and asking for referrals from current customers.
3- Growing – Enhancing programs to increase client loyalty and decrease turnover.
4- Knowing the lifetime esteem for various sections and utilizing that information to enhance
you’re showcasing, marketing.
5- Prioritizing retention as a primary consciousness to your annual advertising and marketing plan.
Designing CRM strategy
The three Pillars of CRM
People, techniques, and technologies are each a crucial cornerstone of a success CRM strategy.
Not giving appropriate regard for each will make those columns disintegrate and structure fall.
Don’t fall prey to cognitive bias—the idea there are no any issues because the system already
appears to work out of your vantage point, or the belief that your customers are already aware
of the manner. Ensure your process is in region and account for the peoples involved in your
organization earlier than choosing the proper technology solution.
4. Page | 4
CRM maturity models can assist businesses plan for his or her CRM roadmap and recognize in
which they're within the system for complete CRM mastery. a number of models exist, from the
easy to the complex. Here’s a simplified version to demonstrate how companies can be
tempted to pass the people and manner additives of CRM approach and head without delay to
technology.
1- People
CRM is about the general population—truly. Couple of different business capacities, are as
centered on individuals. The birthplace of the practice is as old as business itself. All things
considered, each business has connections to oversee. It's simply an issue of how innovation
has adjusted the speed and courses in which we interface.
The concentration of CRM is to create more grounded client connections, those enduring ties
that help both the business and the client flourish. It's fundamental to comprehend the client
through profiles, utilize cases, needs, personas, and individual client lifecycles.
However, it's not just about building associations with clients. CRM frameworks likewise assist
oversee associations with partners—both inward and outer—of the association. These
incorporate:
Customers, Employees, Executive administration, Partners, Suppliers, Media, Investors,
Advisors.
The connections between and among these partners are critical. Understanding what data
should be shared and gotten to by each gathering, and also how data goes between them, will
help manage an arrangement for CRM programming. Consider building a hierarchical
relationship guide to distinguish basic ways in correspondence.
5. Page | 5
2- Process
Process is the shape that liberates the business to develop and evolve, and each process is
precise to every company.
CRM addresses the customer Life Cycle
Purchaser dating management’s primary roles of sales, advertising, and customer support
constitute functions alongside the consumer lifecycle. Albeit each has a prevailing part, all work
to bolster each other.
Each business' client lifecycle is exceptional; however a general stream is as per the following:
6. Page | 6
3- Technology
CRM technology has made large strides since the 1990s. The software program started on-
premise and became bulky, underwhelming, and steeply-priced. As technology has stepped
forward over the past couple a long time and grow to be greater handy (way to internet-based
totally software program), businesses now have access to powerful, comprehensive, and
inexpensive CRM structures.
Now that we’ve walked through people and technique, it’s time to recollect an era answer.
Deciding on CRM software comes down to a variety of factors. Right here’s what to ask at the
start of your search.
Business targets: What are your center qualities? What are your business
targets? This drives the purpose of your CRM framework.
People: Who will require access to the information? What are their necessities?
Process: How does this fit into the bigger procedure among the key elements of
offers, promoting, client benefit, and beyond?
Budget: How is this arrangement evaluated? Is it per situate a level month
charge? What extra administrations should figure gaining this new programming
(preparing, IT redesigns, guarantees, and so forth.)?
Ease of utilization: How effectively will your group have the capacity to embrace
this product?
Compatibility: Is this CRM programming perfect with your present IT framework?
Can it get to the Programming interface of outsider frameworks?
Growth: Is there possibility for expansion your enterprise and desires develop?
Measurement: What do you have to quantify and track? How is this information
imparted in the program?
7. Page | 7
Interview
Numb. QUESTIONS ANSWER
1 Why do you need this CRM supervisor job?
First, “i really like customer service due to the
fact i like the steady human interplay and the
pleasure that comes from supporting a
person to remedy a problem", Then “I’ve
continually been passionate about schooling
and training, and I think you all are doing
awesome things, so I need to be a piece of it".
2
What challenges are you searching out in
this CRM supervisor position?
Discussing how you might want to have the
capacity to adequately use your aptitudes and
experience on the off chance that you were
employed for the career.
3 What is your most noteworthy weakness?
I some of the time get diverted little points of
interest", "I am once in a while not as patient
as I ought to be with subordinates or
colleagues who don't comprehend my
thoughts" Include that you are aware of the
problem and you are doing all of your
excellent to correct it through taking a course
of movement.
4
Have you at any point had a contention
with a supervisor or manager? How was it
resolved?
Yes, I have had clashes before. Never
significant ones; however there have been
differences in thoughts that should have been
settled. I've found that when struggle
happens, it serves to completely comprehend
the other person viewpoint, so I set aside
opportunity to tune in to their perspective,
and afterward I look to work out a
cooperative arrangement.
5
Did the revenue we provide entice you to
this CRM supervisor career?
The pay was extremely alluring, yet the
employment itself is what was most alluring
to me."
8. Page | 8
Evaluating CRM strategies of Samsung Company
One of Illustration Organization that utilizations CRM Is "Samsung". Samsung is a market
pioneer in Purchaser Hardware and Phones. For over 70 years, Samsung has been at the leading
edge of innovation. Their discoveries, innovations and step forward products have helped form
the history of the virtual revolution.
To cut the time in the inventory network, SAMSUNG Gadgets hanging three procedures, to be
specific the procedure of client administration, prepare Research and development
administration, and production network administration forms. The procedure that will interface
the Research and development, creation, advertising and clients additionally, to answer the
necessities of IT foundation with a specific end goal to accelerate their three forms, they utilize
the ERP framework (Venture Asset Arranging - Assets Activity Arrange) on the branches all
through the nation and abroad.
Routes for development
Innovation is dependably in a condition of development, and moreover it is important to adjust
keeping in mind the end goal to keep on thriving in the purchaser gadgets industry. This rings
particularly valid for Samsung's situation, which confront a portion of the fiercest rivalry out
there. There are various changes that I think Samsung ought to consider making keeping in
mind the end goal to hold its upper hand. My first suggestion is one that Samsung has as of now
started actualizing on a chosen few items; expanding the nature of their offerings. Samsung has
a genuinely comparative valuing structure to that of Apple. Be that as it may, most by far of
their items don't feel so "Premium" as Apple's. An expanded accentuation on assemble quality
could go far, a reality that Samsung is plainly mindful of, considering its most up to date leader
telephones looks to some extent like the iPhone.
9. Page | 9
Another alternative that Samsung has is to separate itself from such close rivalry with Apple
and concentrate on bringing costs down to contend all the more specifically with any
semblance of Xiamo's cell phones or Dell's and HP's PCs. Despite the fact that they will be
unable to cut expenses as much as some of these organizations, they do claim the dominant
part of their production network (numerous through acquisitions), so they ought to have no
issue estimating price something in the center. Clearly the normal shopper would be
impeccably eager to spend marginally more on a Samsung telephone instead of a practically
identical telephone made by a less commonplace organization.
Samsung is as of now performing extremely well in the TV market. In spite of the fact that they
charge a top notch, television is one of the divisions where Samsung's quality has dependably
sparkled. It is, nonetheless, significant that they are careful about Apple's unavoidable passage
into TVs. If Apple dispatches its own particular television sooner rather than later, Samsung
may need to reevaluate either their estimating structure or locate another "executioner
highlight" to separate them from the opposition. Also, considering Samsung gives important
parts to the vast majority of its nearest rivals, it is insightful to rethink their terms. Samsung as
of now creates almost the majority of the displays for Apple's devices. Wiping out this
acquisition procedure could give an extra boundary to section for Apple and others hoping to
fan out.
It will be exciting to see how Samsung’s commercial enterprise method changes within the
coming years. Their vision for the year 2020 locations an emphasis on innovation. However,
Samsung via their very nature are not genuine innovators. They’re extremely powerful “rapid
fans” who are brief to create counter-products; however they very hardly ever introduce new
product classes of their line. They must be careful with this method as it often leads them into
infringement court cases. With their breadth of product traces in area, Samsung would be wise
to scale back on their offerings and attention on a few excessive exceptional products in each
marketplace. And that may made them recognize that a company "Samsung" cannot thrive on
emblem name alone. If Samsung pursues such as courses, we consider and trust that they have
got a sustainable and profitable destiny ahead of them.
10. Page | 10
Touch Point
Before Purchase During Purchase After Purchase
Social Media Store or Office Billing
Ratings & Reviews Website Transactional emails
Testimonials Catalog Marketing emails
Word of mouth Promotions Service & support teams
Community involvement Staff or sales team Online help center
Advertising Electronic System
“Software”
Follows ups
Marketing / public relations Point of sale Thank you cards
Knowing your touch points is only half of the bottle. To improve purchaser delight, you need to
make sure each contact factor "touch point" ends in an amazing consumer experience, and that
the journey as an entire delivers on clients’ expectancies.
11. Page | 11
Customer Journey
Step 1:
Learns he needs a phone
for a business / gaming /
etc...
Media Exposure: Have ads
on social media and
television
Step 2:
Researches a variety of
mobile phone brands
Media Exposure: Have
banner on different web
of reviews and companies
that offer plans
Step 3:
Finds where nearest
phone company is
Media Exposure: Have
billboards on highways
and roads
Step 4:
Arrives at company
Media Exposure: Have ads
in windows of latest
products and have
interactive displays
Step 5:
Looks at several phone
brands
Media Exposure: have
description of what makes
products unique
Step 6:
Learns about a variety of
cell phone plans
Media Exposure: sales
associate goes over what
benefits are offered
Step 7:
Purchases phone for
Client
Media Exposure: ads on
television, radio, & sales
social media
Step 8:
Takes phone home & sets
it up / customizes
Media Exposure: ads on
social media to promote
use of product
Step 9:
Client takes it to work,
university & shows all his
friends
Media Exposure:
promotes product for
Samsung & generates
good word of mouth
12. Page | 12
Footprint
They utilize distinctive channels, diverse objectives and use. Online networking design no longer
advances around Facebook. It’s nevertheless a dominant social media platform, however extra
like an amplifier for us, reach & focus growing platform, than a center hub. It is ideal for
product launches, helping present campaigns, and information and records spreading. Twitter
and Instagram are enormously cell, greater specialized & direct systems. We’re using them as
engaging systems, for every day & direct communiqué, life-style communication, identifying
influencers (with a use of social media tracking), real-time verbal exchange, and supporting
present campaigns. YouTube, as a second-largest net search engine is a search-greater platform
for us, “Although we’re considering expanding the role of our channel; Stay tuned”!
14. Page | 14
Customer Platform
Brand Platform
The brand stage is a structure of coordinated brand parts architected to make centered client
development. As a stage, it: 1) fills in as a typical establishment for software applications
"program"; 2) takes into consideration more prominent productivity in brand program
improvement by means of shared components; 3) enhance setting and substance over the
brand; and 4) empowers clients to broaden the brand through base up brand advancement
roads.
Client Platform
The client stage is the structure of assets, instruments and capacities that the client depends on
to succeed. An appropriately developed brand stage can venture in and bolster basic parts of
the client stage, regularly in a 1:1 fit, liberating the client to seek after extra destinations. In this
procedure, the client "embraces" the brand stage and can increase the value of it through client
activity and development, eventually nourishing this incentive back to the brand.
Brand and
customer
platforms are
therefore key
factors in creating
clients. the more
potent your
platforms for
client innovation,
the much less you
have to worry
about commodity
incursion.
15. Page | 15
Offline and Online Strategy
1. Define your brand
Inside the competitive retail marketplace, you want to have a characterized - defined logo with
a view to boom engagement and appeal to new customers. moreover, that logo needs to have
a company footing on-line and out in the real world. the concept that clients need to be
uncovered for your emblem seven times before than they will make a buy. the important thing
right here is consistency across the board.
One manner to have an effect on your offline presence is to have interesting and amusing
window presentations. The tone and fashion should fit what buyers noticed to your print and
digital commercials. The retail industry is especially visible, and you can flip that right into a
large benefit by growing window shows that show off your character. Your visual presentations
ought to exchange seasonally at least, even though you might even keep in mind converting
them on a monthly or bi-monthly foundation. test out our visible show segment for a laugh and
affordable methods to feature a few amusing on your storefront.
2. Offline and online should work collectively
The best general promoting methodology traverses both the advanced and disconnected
domains. This approach will guarantee you make however much progress as could reasonably
be expected. What's more, it doesn't need to break your financial plan, either. On the off
chance that you've as of now observed great footing on the web, you could leverage that into
an offline marketing campaign. Having a coordinate battle makes that simpler. On the off
chance that you can open new clients to an online networking advertisement, a drawing in
tweet and mail flyer you would be well on your approach to getting those desired seven
engagements. It's not an immovable lead, but rather exposure should you can get, as much as
possible.
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3. Don’t neglect traditional channels
There’s absolute confidence that social media campaigns and pay-in line with-click ads are the
future of advertising. However it is now not time to abandon traditional offline channels yet!
Social media nowadays located that 54 percent of adults are more likely to buy a product that
they see in a trusted newspaper or magazine, making those first rate locations to put it up for
sale. And then there is the seasonal sale – this simple-yet-effective technique can really get
buyers on your shop and eyes on your merchandise.
Conclusion
Samsung is a renowned worldwide organization. It has synthetic electronics devices and other
solid products. It is a notable brand in light of its administration, incredible representatives,
Inventive credible products. A mindful way to deal with business and worldwide citizenship and
globalization with partners and clients; Samsung is taking the world in dynamic bearing for new
eras.
So it is attempting to be the best and great brand area of electronics materials within the world
by enhancing its size, rate satisfactory, capability or power of the devices.