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The document outlines the 5 steps taken to design an advertisement for a music video: 1) Analyzing existing advertisements for layout, style, and information 2) Selecting an image of the artist from Facebook 3) Editing the background out of the image in Photoshop 4) Designing the advertisement in Photoshop, considering the target market 5) Completing the advertisement with relevant information about the artist, single, and where to access the music
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The document outlines the 5 step process of designing an advertisement for a music video:
1) Analyzing existing advertisements for layout, style, and information.
2) Selecting an image of Danielle from Facebook to use.
3) Editing the background from the image in Photoshop to create a silhouette.
4) Experimenting with designs in Photoshop and developing a rough idea.
5) Completing the final advertisement.
Media task 3
The document summarizes feedback received from audience questionnaires and interviews about three media products: a music video, digital packaging (digi-pak), and website for an artist named Lola Banks. The feedback provided generally positive feedback on the music video and website while also providing suggestions for improvement, such as adding social media links to the website. However, some interviews did not provide enough detail in their responses. Both quantitative and qualitative research methods were used to gather feedback.
Evaluation Q3
The document discusses the student's process of gathering audience feedback on their promotional package for a music artist. They conducted research to determine their target audience was 16-24 year old males and females. They received feedback from peers who fit this demographic through hot desking sessions and in-person presentations. The feedback helped identify needed changes such as adding more close-up shots to the music video and rearranging text on the advertisement. Overall, the feedback helped ensure the package better appealed to the target audience.
Magazine Ad Research
This document discusses the key elements of magazine advertisements and provides inspiration for creating an ad. It notes that magazine ads need to be strategically placed and incorporate certain conventions like the artist name, album name, cover photo, and song list. An example ad is shown that effectively introduces the artist within the conventions. Research was done browsing magazines and online to find inspiration from artists who use consistent photos across their album covers and ads or feature their faces set in quirky backgrounds to help sell their product.
Evaluation for my advertisement
My advertisement looks realistic because it includes common conventions like slogans and branding. I challenged some conventions to make it stand out. My target audience is older teenagers aged 14-18 who want a bold, attention-grabbing product. I appealed to their need for affiliation through the slogan and colors. The feature I'm most proud of is my second advertisement, which I planned thoroughly so it turned out well without rushing. In the future, I would choose a more complex product and develop my photography, editing, and design skills further.
Screenshots of Finished Products Ancillary 2
- The document discusses drafts of a soap opera poster the author created for a school project.
- Feedback on the initial draft said the text sizes and spacing looked unprofessional and the white banner was too prominent.
- The next draft used the E4 logo and rearranged characters to look more interconnected.
- A further draft added a hashtag to attract a youthful audience on social media.
- The final draft changed the logo to black, white and yellow based on peer feedback that those colors appealed more to the target audience.
Unit 15 : LO5
The document provides feedback from surveys on a festival poster. Two respondents preferred the masthead and background images on the poster. Additional questions determined that respondents liked the lights behind the masthead and various colors used. A later survey found the poster as appealing as the inspiration poster. Suggestions to add more social media promotion were also provided.
Ideas - Magzine Advert
The document discusses marketing challenges for underground music genres with small audiences. It notes that word of mouth and social media sites like MySpace are commonly used to promote artists. The artist interviewed uses simple posters around the local area and a small newspaper ad to advertise upcoming shows. For the project, the student will design a 5x5 cm newspaper ad and neon poster fitting the genre's style to promote the artist, addressing limitations of advertising in magazines.
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Advertisement
The document outlines the 5 step process of designing an advertisement for a music video:
1) Analyzing existing advertisements for layout, style, and information.
2) Selecting an image of Danielle from Facebook to use.
3) Editing the background from the image in Photoshop to create a silhouette.
4) Experimenting with designs in Photoshop and developing a rough idea.
5) Completing the final advertisement.
Media task 3
The document summarizes feedback received from audience questionnaires and interviews about three media products: a music video, digital packaging (digi-pak), and website for an artist named Lola Banks. The feedback provided generally positive feedback on the music video and website while also providing suggestions for improvement, such as adding social media links to the website. However, some interviews did not provide enough detail in their responses. Both quantitative and qualitative research methods were used to gather feedback.
Evaluation Q3
The document discusses the student's process of gathering audience feedback on their promotional package for a music artist. They conducted research to determine their target audience was 16-24 year old males and females. They received feedback from peers who fit this demographic through hot desking sessions and in-person presentations. The feedback helped identify needed changes such as adding more close-up shots to the music video and rearranging text on the advertisement. Overall, the feedback helped ensure the package better appealed to the target audience.
Magazine Ad Research
This document discusses the key elements of magazine advertisements and provides inspiration for creating an ad. It notes that magazine ads need to be strategically placed and incorporate certain conventions like the artist name, album name, cover photo, and song list. An example ad is shown that effectively introduces the artist within the conventions. Research was done browsing magazines and online to find inspiration from artists who use consistent photos across their album covers and ads or feature their faces set in quirky backgrounds to help sell their product.
Evaluation for my advertisement
My advertisement looks realistic because it includes common conventions like slogans and branding. I challenged some conventions to make it stand out. My target audience is older teenagers aged 14-18 who want a bold, attention-grabbing product. I appealed to their need for affiliation through the slogan and colors. The feature I'm most proud of is my second advertisement, which I planned thoroughly so it turned out well without rushing. In the future, I would choose a more complex product and develop my photography, editing, and design skills further.
Screenshots of Finished Products Ancillary 2
- The document discusses drafts of a soap opera poster the author created for a school project.
- Feedback on the initial draft said the text sizes and spacing looked unprofessional and the white banner was too prominent.
- The next draft used the E4 logo and rearranged characters to look more interconnected.
- A further draft added a hashtag to attract a youthful audience on social media.
- The final draft changed the logo to black, white and yellow based on peer feedback that those colors appealed more to the target audience.
Unit 15 : LO5
The document provides feedback from surveys on a festival poster. Two respondents preferred the masthead and background images on the poster. Additional questions determined that respondents liked the lights behind the masthead and various colors used. A later survey found the poster as appealing as the inspiration poster. Suggestions to add more social media promotion were also provided.
Ideas - Magzine Advert
The document discusses marketing challenges for underground music genres with small audiences. It notes that word of mouth and social media sites like MySpace are commonly used to promote artists. The artist interviewed uses simple posters around the local area and a small newspaper ad to advertise upcoming shows. For the project, the student will design a 5x5 cm newspaper ad and neon poster fitting the genre's style to promote the artist, addressing limitations of advertising in magazines.
Who would be the audience for your media
The target audience for the media product is teenagers and young adults aged 15-24. This age range was chosen after the authors researched what types of films were liked by young people, finding that many enjoyed social realism films. They used this target demographic to help select who to ask to participate in filming audience research clips.
Unit 13 task 2 b
The document discusses different aspects of mood, atmosphere, genre, ideology, and brand identity in media such as posters, websites, and videos. Mood and atmosphere can be conveyed through music, color schemes, images, and layout. Genre is often indicated through images, color schemes, and music style. Ideology can be shown through navigation bars, themes of equality or religion. Brand identity is represented through logos, fonts, and how and when brands are featured. Examples from posters and videos on campaigns are provided to illustrate these concepts.
Evalutation question 3
The group created surveys to gather feedback on their magazine cover, teaser poster, and teaser trailer for a film campaign. They designed multiple options for the magazine cover and poster and used the surveys to determine which design should be selected based on responses. For the magazine cover, one design was seen as most effectively suiting the trailer. For the poster, Holly's design was preferred as it created mystery about the content of the trailer without revealing too much. The group similarly gathered feedback on ideas for the trailer itself before developing it further to align with the preferences of their target audience.
Evaluation question 3
The group created surveys to gather feedback on their magazine cover, teaser poster, and teaser trailer from classmates, families, and peers. They designed multiple options for the poster and cover and used the surveys to determine which design most people preferred and provided the best feedback. For the magazine cover, they received positive feedback indicating people would purchase it and that it fit conventions well. They similarly got feedback on their teaser poster designs and went with the one that left the most mysteries. For the trailer, they solicited ideas to help decide on a setting and concept that would suit their target teenage to young adult audience.
What have you learned from your audience feedback
The document summarizes the feedback received from an audience questionnaire conducted by the author during the initial research stages of creating a music video and related products. The questionnaire provided useful information about the target audience's preferences, such as a majority being female and liking pop music. This feedback informed decisions on the song, draft music videos, and magazine advertisement designs. Further audience feedback on drafts led to improvements making the final products more professional, coherent and aligned with the target audience's expectations.
A2 evaluation.presentation 3.
The document describes receiving feedback on initial advertising ideas from peers through a questionnaire. The feedback was both positive and negative. The negative feedback was carefully considered to make improvements, such as merging separate sponsorship and advertising ideas into a cohesive campaign. Changes were made to scenes, sounds, and flows based on the peer feedback. The feedback helped succeed at objectives by pushing them to think more creatively within their constraints. The revised advertisements were viewed as successfully targeting the demographic.
1. fmp initial plans submission (1)
Kieran Bradley plans to create a radio show about the upcoming Leeds and Reading music festivals. The show will discuss artists performing at the festivals and include interviews with people about the lineup. Kieran's target audience is 15-24 year olds and he will create a logo and poster to promote the radio show using Photoshop. Music from featured artists will be played during the show, which Kieran aims to influence using a mood board of festival and radio station images.
Evaluation Question 3
This is part of our Evaluation Question 3, explaining how our audience feedback has helped us make our media projects the best they can be.
Task 14 – Draft of Magazine Advert
The document discusses the goals and process for designing an advertisement for a magazine to promote a digital album package (digipak). The designer conducted a questionnaire to understand what makes an effective album ad. Based on the responses, the ad should include the cover art, album name, artist name, release date, and record label. It should take up the full page and use bold, simple imagery and a large font. The designer took photos to use for the ad and edited them in a cartoon style. Four initial ad designs were created in Photoshop and Publisher using the questionnaire feedback. Audience feedback favored the fourth design for its clean look and readability.
Magazine Changes
This is a slide share discussing all of the alterations my partner and I have made to our magazine front cover; once having feedback from our target audience and teacher.
Evaluation of original photography
Mitchell Turner selected photography for his music magazine targeted at readers aged 15-30. Through research, he understood his audience's interests to pick relevant images. The front cover showed direct eye contact to engage readers. Contents pages featured equipment like turntables and headphones relating to the music genre. A double page spread was chosen for its ability to manipulate and add elements like DJ software on an iPad. Some photos were rejected for lacking engagement, having unappealing elements like drinking, or having poor quality from shadows.
My magazine advert
Kabita Nepali created a magazine advertisement to promote an artist's debut album. She went through several stages of layout design before deciding on the final version. The final ad features the artist's image from the album digipak cover. Kabita chose this image because it would allow consumers to easily find the related digipak product. The ad's simple design stands out while providing just enough information, like the album being debut and now available, to intrigue consumers without giving away too many details. The goal was to create an eye-catching and appealing advertisement that would encourage consumers to learn more about the artist and purchase the album.
Response to my digipak and advert
The focus group provided positive feedback on the digipak and advert created by the document author. They felt it correlated well with the video in style and color, showed the artist's style effectively, and used color in a feminine but not stereotypical way. The focus group also felt the images portrayed the artist as strong and empowered rather than girly. One participant commented that the plain backgrounds looked professional. The focus group did not have any criticisms of the ancillary texts. The author was pleased that the materials successfully portrayed a consistent theme and the artist's image across formats.
Changes to the digipak
The document discusses changes made to the layout and design of a digipak. Feedback indicated the original design looked more like a DVD than a CD, so the layout was changed to a standard CD format. This involved changing the size and cropping of images to fit the new 9x9 dimension for a more realistic appearance. The text was made smaller to fit within images. The overall layout and elements remained largely the same, but images are now closer together to create a more intimate feel. A magazine ad was also updated to feature the new main image from the redesigned digipak.
Website screenshots
The document discusses screenshots and changes made to a band's website design. Pictures of the band members were added to make the site look fun and identify the band. The font style was changed to a thinner one for better aesthetics and to include each band member's favorite color. A new logo incorporating each color was created for group identity and immediate recognition. Social media icons were also added for visibility. Consistent heading designs across pages and a pop-up video on the homepage were added for cohesion and easy access to new music. An Instagram post promotes social media integration important to the teenage target audience. Names on individual store pages allow fans to identify with their favorite band member.
Planning tasks
The document discusses plans to create posters, leaflets, a website and social media page to target 14-18 year olds about copyright issues. Posters and leaflets will be placed in schools and youth areas to attract attention. A website allows more information and can be promoted on social media. Font and name options are considered, weighing professionalism and attention-grabbing appeal for the target audience of teenagers.
Question 3
Through collecting feedback from two members of the target audience, the creator learned several things:
- The audience understood the characters and their relationship as was intended based on their actions and expressions.
- Both audience members enjoyed the products created but provided some suggestions for improvement, such as using the album cover art rather than just the artist for promotional materials.
- The audience responded positively to the visual elements of the designs but felt the products could better complement each other with more cohesive themes and links between them. Adding more color was a common suggestion.
The feedback overall validated that the intended messages were communicated successfully but also provided constructive criticism to make the work more appealing and cohesive as a whole.
Es Magazine Evaluation
The document summarizes a magazine evaluation written by Emma Scarlett. It discusses how her magazine product uses, develops, and challenges conventions of real music magazines. Key elements such as the contents page were incorporated and expanded on compared to existing magazines. Only two main bands were featured on the cover rather than many, relying on other elements to attract readers. The intended audience is described as music lovers of all ages, festival-goers, and "indie kids". The magazine would be distributed through shops and online. Big pictures and bold colors were used to attract the target audience, while also addressing them in a friendly tone. The process taught skills in using different technologies and programs together to create effects. Researching real music magazines helped in
Client feedback
This document summarizes the design process for advertising materials for a client named DJ PUSH. It describes initial designs for posters, flyers, and stickers that were presented to the client. The client provided feedback requesting changes such as brighter colors, clearer messaging, and a picture of DJ PUSH. The document then shows final revised designs for posters, flyers, and stickers incorporating the client's feedback, which the client approved.
Evaluation
Ellie Marsh created several products for a social action campaign about sexual harassment in the workplace. She made posters, leaflets, keyrings, bags, and banners with consistent branding featuring a logo and color scheme. Ellie surveyed peers about whether her posters clearly communicated the message, and most respondents said yes and could identify that the message was about speaking up about harassment. However, one respondent said the text was difficult to read against the dark background at times. Overall, Ellie aimed her campaign's products at young women aged 19-25 who may be targets of harassment, using appropriate imagery, facts, and advice to fit this audience.
Evaluation
Ellie Marsh created several products for a social action campaign about sexual harassment in the workplace. She made posters, leaflets, keyrings, bags, and banners with consistent branding featuring a logo and color scheme. Ellie sought feedback on whether her pieces clearly communicated the message of empowering victims and informing them of their rights and options. Survey responses indicated that most people understood the message, while one poster could be improved by making the text more legible. Ellie designed her products specifically for her target audience of young women aged 19-25 who may experience harassment.
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Who would be the audience for your media
The target audience for the media product is teenagers and young adults aged 15-24. This age range was chosen after the authors researched what types of films were liked by young people, finding that many enjoyed social realism films. They used this target demographic to help select who to ask to participate in filming audience research clips.
Unit 13 task 2 b
The document discusses different aspects of mood, atmosphere, genre, ideology, and brand identity in media such as posters, websites, and videos. Mood and atmosphere can be conveyed through music, color schemes, images, and layout. Genre is often indicated through images, color schemes, and music style. Ideology can be shown through navigation bars, themes of equality or religion. Brand identity is represented through logos, fonts, and how and when brands are featured. Examples from posters and videos on campaigns are provided to illustrate these concepts.
Evalutation question 3
The group created surveys to gather feedback on their magazine cover, teaser poster, and teaser trailer for a film campaign. They designed multiple options for the magazine cover and poster and used the surveys to determine which design should be selected based on responses. For the magazine cover, one design was seen as most effectively suiting the trailer. For the poster, Holly's design was preferred as it created mystery about the content of the trailer without revealing too much. The group similarly gathered feedback on ideas for the trailer itself before developing it further to align with the preferences of their target audience.
Evaluation question 3
The group created surveys to gather feedback on their magazine cover, teaser poster, and teaser trailer from classmates, families, and peers. They designed multiple options for the poster and cover and used the surveys to determine which design most people preferred and provided the best feedback. For the magazine cover, they received positive feedback indicating people would purchase it and that it fit conventions well. They similarly got feedback on their teaser poster designs and went with the one that left the most mysteries. For the trailer, they solicited ideas to help decide on a setting and concept that would suit their target teenage to young adult audience.
What have you learned from your audience feedback
The document summarizes the feedback received from an audience questionnaire conducted by the author during the initial research stages of creating a music video and related products. The questionnaire provided useful information about the target audience's preferences, such as a majority being female and liking pop music. This feedback informed decisions on the song, draft music videos, and magazine advertisement designs. Further audience feedback on drafts led to improvements making the final products more professional, coherent and aligned with the target audience's expectations.
A2 evaluation.presentation 3.
The document describes receiving feedback on initial advertising ideas from peers through a questionnaire. The feedback was both positive and negative. The negative feedback was carefully considered to make improvements, such as merging separate sponsorship and advertising ideas into a cohesive campaign. Changes were made to scenes, sounds, and flows based on the peer feedback. The feedback helped succeed at objectives by pushing them to think more creatively within their constraints. The revised advertisements were viewed as successfully targeting the demographic.
1. fmp initial plans submission (1)
Kieran Bradley plans to create a radio show about the upcoming Leeds and Reading music festivals. The show will discuss artists performing at the festivals and include interviews with people about the lineup. Kieran's target audience is 15-24 year olds and he will create a logo and poster to promote the radio show using Photoshop. Music from featured artists will be played during the show, which Kieran aims to influence using a mood board of festival and radio station images.
Evaluation Question 3
This is part of our Evaluation Question 3, explaining how our audience feedback has helped us make our media projects the best they can be.
Task 14 – Draft of Magazine Advert
The document discusses the goals and process for designing an advertisement for a magazine to promote a digital album package (digipak). The designer conducted a questionnaire to understand what makes an effective album ad. Based on the responses, the ad should include the cover art, album name, artist name, release date, and record label. It should take up the full page and use bold, simple imagery and a large font. The designer took photos to use for the ad and edited them in a cartoon style. Four initial ad designs were created in Photoshop and Publisher using the questionnaire feedback. Audience feedback favored the fourth design for its clean look and readability.
Magazine Changes
This is a slide share discussing all of the alterations my partner and I have made to our magazine front cover; once having feedback from our target audience and teacher.
Evaluation of original photography
Mitchell Turner selected photography for his music magazine targeted at readers aged 15-30. Through research, he understood his audience's interests to pick relevant images. The front cover showed direct eye contact to engage readers. Contents pages featured equipment like turntables and headphones relating to the music genre. A double page spread was chosen for its ability to manipulate and add elements like DJ software on an iPad. Some photos were rejected for lacking engagement, having unappealing elements like drinking, or having poor quality from shadows.
My magazine advert
Kabita Nepali created a magazine advertisement to promote an artist's debut album. She went through several stages of layout design before deciding on the final version. The final ad features the artist's image from the album digipak cover. Kabita chose this image because it would allow consumers to easily find the related digipak product. The ad's simple design stands out while providing just enough information, like the album being debut and now available, to intrigue consumers without giving away too many details. The goal was to create an eye-catching and appealing advertisement that would encourage consumers to learn more about the artist and purchase the album.
Response to my digipak and advert
The focus group provided positive feedback on the digipak and advert created by the document author. They felt it correlated well with the video in style and color, showed the artist's style effectively, and used color in a feminine but not stereotypical way. The focus group also felt the images portrayed the artist as strong and empowered rather than girly. One participant commented that the plain backgrounds looked professional. The focus group did not have any criticisms of the ancillary texts. The author was pleased that the materials successfully portrayed a consistent theme and the artist's image across formats.
Changes to the digipak
The document discusses changes made to the layout and design of a digipak. Feedback indicated the original design looked more like a DVD than a CD, so the layout was changed to a standard CD format. This involved changing the size and cropping of images to fit the new 9x9 dimension for a more realistic appearance. The text was made smaller to fit within images. The overall layout and elements remained largely the same, but images are now closer together to create a more intimate feel. A magazine ad was also updated to feature the new main image from the redesigned digipak.
Website screenshots
The document discusses screenshots and changes made to a band's website design. Pictures of the band members were added to make the site look fun and identify the band. The font style was changed to a thinner one for better aesthetics and to include each band member's favorite color. A new logo incorporating each color was created for group identity and immediate recognition. Social media icons were also added for visibility. Consistent heading designs across pages and a pop-up video on the homepage were added for cohesion and easy access to new music. An Instagram post promotes social media integration important to the teenage target audience. Names on individual store pages allow fans to identify with their favorite band member.
Planning tasks
The document discusses plans to create posters, leaflets, a website and social media page to target 14-18 year olds about copyright issues. Posters and leaflets will be placed in schools and youth areas to attract attention. A website allows more information and can be promoted on social media. Font and name options are considered, weighing professionalism and attention-grabbing appeal for the target audience of teenagers.
Question 3
Through collecting feedback from two members of the target audience, the creator learned several things:
- The audience understood the characters and their relationship as was intended based on their actions and expressions.
- Both audience members enjoyed the products created but provided some suggestions for improvement, such as using the album cover art rather than just the artist for promotional materials.
- The audience responded positively to the visual elements of the designs but felt the products could better complement each other with more cohesive themes and links between them. Adding more color was a common suggestion.
The feedback overall validated that the intended messages were communicated successfully but also provided constructive criticism to make the work more appealing and cohesive as a whole.
Es Magazine Evaluation
The document summarizes a magazine evaluation written by Emma Scarlett. It discusses how her magazine product uses, develops, and challenges conventions of real music magazines. Key elements such as the contents page were incorporated and expanded on compared to existing magazines. Only two main bands were featured on the cover rather than many, relying on other elements to attract readers. The intended audience is described as music lovers of all ages, festival-goers, and "indie kids". The magazine would be distributed through shops and online. Big pictures and bold colors were used to attract the target audience, while also addressing them in a friendly tone. The process taught skills in using different technologies and programs together to create effects. Researching real music magazines helped in
Client feedback
This document summarizes the design process for advertising materials for a client named DJ PUSH. It describes initial designs for posters, flyers, and stickers that were presented to the client. The client provided feedback requesting changes such as brighter colors, clearer messaging, and a picture of DJ PUSH. The document then shows final revised designs for posters, flyers, and stickers incorporating the client's feedback, which the client approved.
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Evaluation
Ellie Marsh created several products for a social action campaign about sexual harassment in the workplace. She made posters, leaflets, keyrings, bags, and banners with consistent branding featuring a logo and color scheme. Ellie surveyed peers about whether her posters clearly communicated the message, and most respondents said yes and could identify that the message was about speaking up about harassment. However, one respondent said the text was difficult to read against the dark background at times. Overall, Ellie aimed her campaign's products at young women aged 19-25 who may be targets of harassment, using appropriate imagery, facts, and advice to fit this audience.
Evaluation
Ellie Marsh created several products for a social action campaign about sexual harassment in the workplace. She made posters, leaflets, keyrings, bags, and banners with consistent branding featuring a logo and color scheme. Ellie sought feedback on whether her pieces clearly communicated the message of empowering victims and informing them of their rights and options. Survey responses indicated that most people understood the message, while one poster could be improved by making the text more legible. Ellie designed her products specifically for her target audience of young women aged 19-25 who may experience harassment.
Proposal
- The document outlines a 10-week schedule for a marketing campaign project for a guest house.
- Week 1 involves initial planning, week 2 is research and audience analysis, week 3 experiments with production techniques, and week 4 is a formal proposal.
- Weeks 5-8 focus on production tasks like social media posts, branded materials, and a poster.
- Weeks 9-10 are for evaluation, improvements, and contingency planning.
Proposal
The document provides an overview of a 10-week schedule for an advertising campaign project for Ash Grove Guest House. Key details include:
- Weeks 1-2 involve initial planning, research on audiences and existing products, and conducting a questionnaire and survey.
- Week 3 focuses on production experiments like creating leaflet designs and taking photos of the guest house.
- Weeks 4 includes creating a proposal detailing the target audience and appeal of the campaign.
- Weeks 5-8 involve production of social media posts, a campaign mascot character, a leaflet, and poster.
- Weeks 9-10 are for evaluating the work, reviewing and improving products, and finishing any remaining tasks
Proposal
The document provides an overview of a 10-week schedule for an advertising campaign project for Ash Grove Guest House. Key details include:
- Weeks 1-2 involve initial planning, research on audiences and existing products, and conducting a questionnaire and survey.
- Week 3 focuses on production experiments like creating leaflet designs and taking photos of the guest house.
- Weeks 4 includes creating a proposal detailing the target audience and appeal of the campaign.
- Weeks 5-8 involve production of social media posts, a campaign mascot character, a leaflet, and poster.
- Weeks 9-10 are for evaluating work, reviewing, improving, and finishing any remaining tasks or amendments
Proposal
The document provides a schedule and tasks for a 10-week advertising campaign project for an Ash Grove Guest House. Key details include:
- The campaign will target ages 26-36 and 37+ on social media platforms like Facebook, Instagram, and Twitter.
- Products created will include social media posts, a poster, informational leaflet, and improvements to existing social media accounts.
- Experiments will test printing leaflets and taking photos for the campaign.
- Weekly tasks are outlined, such as developing social media content, creating a campaign mascot, and finalizing the leaflet and poster.
- Evaluation will review the planning, research, time management, and finished products to identify areas for
Proposal
The document provides details on the tasks and schedule for an advertising campaign for the Ash Grove Guest House over 10 weeks. Key tasks include conducting audience research through questionnaires and surveys, taking photos of the guest house, creating social media posts, a leaflet, and poster. Production occurs over weeks 5-8 and includes setting up social media accounts, designing a campaign mascot, making the leaflet and poster. Evaluation is in week 9 and development/contingency planning is in the final week to improve any work and address any issues.
Unit 15 - LO5
The document provides information about planning and producing a music festival poster campaign. It includes a witness statement and evidence of pitching the idea, feedback from a survey, production plans, risk assessments, budget details, and discussions of legal and ethical issues around copyright, data protection, and ensuring appropriate representation in the poster design. Feedback from the survey showed the pitch was well received and the poster design and reasons for choosing it were agreed with. The production plan, risk assessments, and budget aim to safely and properly carry out the poster campaign. Discussions of legal and ethical issues aim to comply with relevant regulations and considerations.
Proposal
The document outlines a 10-week schedule for an advertising campaign project. In week 1, the student will develop initial plans and ideas. In week 2, they will conduct research on existing products and surveys for audience research. Week 3 involves production experiments like creating leaflet designs. Week 4 is focused on developing a proposal and pre-production plans. Weeks 5-7 cover social media posts, a campaign mascot, and designing a leaflet. Week 8 involves a poster production. Week 9 is for evaluating work. The final week is for improvements and contingencies.
2. Proposal FMP (Liberty Whitehorn)
The document provides a proposal for a final major project creating various horror film marketing materials targeting males aged 18-24 and 25-44. It will include a DVD cover, movie poster, merchandise (t-shirt and toy), and social media content. Research was conducted through surveys and interviews to understand audience preferences. The schedule outlines 10 weeks of work including research, pre-production, photography, photo editing in Photoshop, and self-evaluation. The bibliography cites the target audience research survey and interviews conducted by the author.
Proposal FMP (Liberty Whitehorn)
The document is a proposal for a final major project creating a horror film. The primary target audience is males aged 18-24 and the secondary is males 25-44. Research was conducted through surveys showing horror is the most popular genre. The project will include a DVD cover, poster, merchandise (t-shirt and toy), and social media page. Skills in photography, Photoshop, and layout design will be practiced and improved upon. Progress will be evaluated through weekly reflections and blog posts discussing successes, challenges, and areas for growth. A schedule outlines the plan over 10 weeks, beginning with research and proposal, followed by production, evaluation, and development.
Proposal FMP
The proposal is for a final major project creating various materials for an invented horror film, including a DVD cover, movie poster, merchandise, and social media page. The primary target audience is males aged 18-24 and the secondary is males 25-44 who are middle class. Research has included audience surveys to determine preferences, analyzing existing similar materials to understand required elements, and practicing relevant skills in photography and Photoshop. A schedule is provided outlining tasks over 10 weeks, including production, evaluation, and development. The bibliography cites target audience interviews, online videos about film marketing and analysis, and a survey link to inform the project planning.
Evaluation Presentation
Sophie Barber created a magazine as a media product that uses some conventions of real magazines. The front cover uses the magazine title at the top with a large image like real magazines. However, the front image is black and white rather than bright colors typically used on magazine covers. The contents page layout is more random rather than straight like real magazines. Sophie learned new skills using software like Fireworks and techniques like camera angles and lighting when creating the images for the magazine. Overall, the process helped Sophie learn about using conventions in layout and design as well as targeting audiences.
Evaluation
Sophie Barber created a magazine as a media product that uses some conventions of real magazines. The front cover uses the magazine title at the top with a large image like real magazines. However, the front image is black and white rather than bright colors typically used on magazine covers. The contents page layout is more random rather than straight like real magazines. Sophie learned new skills using software like Fireworks and techniques like camera angles while constructing the magazine product. She reflected that using brighter colors and better content could improve attracting the target 16-24 year old audience interested in new music.
2. proposal
The document proposes a project to create an advertising campaign for a fake band or music festival. The target audience would be males aged 18-30 from social grades C1 to D. Research would include analyzing existing advertising, conducting surveys and interviews, and exploring band/venue styles. The project schedule outlines tasks over 10 weeks, including product design, evaluation, and improvements. References would include websites on music festivals, concert posters, ticket security, and album packaging design.
Evaluation NHS.docx
The poster aims to show the negative effects of alcohol consumption on emotional and physical health using flowers and blue glow to represent the human body and emotions, with alcohol surrounding it to represent societal pressures. Feedback on the poster was mostly positive, praising its creative message and visual appeal, though some noted the main title was hard to read and it was busy.
The TV advertisement did not meet the original plan due to delays and issues during filming. It was adapted to better suit the audience and brief while allowing time to film and learn the editing software. Feedback on the adapted advertisement was positive, saying it spread a good message and was informative in an engaging way.
Overall, the creator took feedback throughout the process to improve
2. fmp proposal
The document outlines the tasks to be completed over 9 weeks for a final major project (FMP) involving graphic design and photography. In week 1, initial ideas and a proposal will be developed. Weeks 2-3 involve researching existing products, target audiences through surveys and interviews. Week 4 is for pre-production planning. Weeks 5-7 focus on producing marketing materials like posters and logos for a film concept. Week 8 adds billboards and refines previous work. Week 9 is for evaluating the completed project by comparing to other works and through a production log.
Fmp proposal
Emma Garthwaite proposes creating a streetwear clothing brand and magazine as her final major project. She will utilize her graphic design, photography, and magazine design skills developed over the past two years. The project will feature her original clothing brand in a colorful, minimalist magazine. She plans to conduct research on streetwear brands, magazines, photographers and target audiences. Feedback will be gathered through surveys, social media, and opinions from those in the industry. The project will be evaluated based on her own assessment, comparisons to similar brands/magazines, and receiving feedback from multiple sources.
Audience proposal
This proposal outlines Jessica Crosland's project focusing on creating a website for a swipe match app targeting 16-24 year olds. She will focus on print design and production. Her tasks include researching the target audience, exploring interests and existing apps, developing content and a logo in Photoshop, building the website using Wix, tracking progress in a reflective diary, and evaluating the final project. She aims to understand how to attract and understand her target demographic through audience research and an engaging design.
Idea development- Task Two
The client has asked the document author to develop ideas for a branding and marketing project for a building company called Walker Renovations. The author proposes four main ideas:
1. Designing a logo incorporating elements of existing logos that uses bright colors and geometric shapes.
2. Creating a website following the logo's color scheme and incorporating elements from other building company websites.
3. Designing a business card using the logo and color scheme that may include an image like a tape measure.
4. Setting up social media accounts, primarily Instagram, to showcase the company's work and target a younger audience.
The author evaluates each idea and believes they have the skills and resources to complete the project
Similar to Advertisement (20)
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- 1. Step 1: Before designing the advertisement for our music video I decided to have a look at some existing ones to analyse the layout, information, and style that they have been designed in. Hopefully this will help me while designing my own, taking aspects I like from each one and combining them together. Here are some advertisements I had a look at.
- 2. Step 2: I had to select a picture of Danielle that I wanted to use for the advertisement, so I went onto her Face Book and selected this one.
- 3. Step 3: I began by using the software Photoshop to edit and cut out the background, leaving behind the silhouette of Danielle which will be used on the advertisement.
- 4. Step 4: Next I began to design my advertisement and again I used Photoshop to play around to see what I liked and what I didn’t. After experimenting I was left with a rough idea of what the poster would look like. While designing the advertisement it is important to take in consideration specifically who the target market is and who the poster is aimed at, if I can successfully do this then hopefully this should attract who I want it to.
- 6. Release date
- 7. review of the single from two different sources
- 8. Picture of the artist
- 9. Name of the artist
- 10. Name of the single