This document proposes a news product called Quarter To that would provide career-oriented millennials with relevant news in a brief format delivered at 8:45 AM each day. It would create a cross-platform marketing strategy to introduce current non-subscribers to high-quality Wall Street Journal content. The product aims to address millennials' disconnect from daily news while strengthening the WSJ's branding among younger demographics. It highlights competitive advantages like being tailored for students and introducing them to reliable, unbiased reporting.

1. All you need to know before your 9 A.M.

2. Problem.
Where can students find a reputable source of news that
prepares them for
Class, Career, & Life
without navigating through the overwhelming amount of
information?

3. Solution.
Who
What
Why
News at the time you need it most, a quarter to
your 9 A.M.
Think career-oriented millenials looking for their
next play
We want it and we know
others want it

4. Opportunity.
Create a cross-platform marketing
strategy that connects current non-
subscribing students with the news they
are looking for through our world-class
Wall Street Journal content

5. The Skimm vs.
WSJ Student Weekly Wrap-Up
1.5 M
50% open rate
100 K
33% open
rate
80 million millennials in the U.S.
Most educated
highest percentage ever attending
college
Work/Life Balance
less likely to sacrifice personal life
solely for career advancement
Mobile
more urban and mobile than
previous generations

6. Product.

8. Profitability.
Ad Space
Standard sizes: 250x300, 728x90
Rate: ~$25 CPM
Sponsorships: $20k/month
Interest
Mastercard launched a new
campaign solely targeting
millennials. Quarter To would
provide a direct channel to that
exact market.

9. Validation.
“I'm also passionate about this because I
feel my own disconnect from daily news, and
as someone in advertising, this frightens
me.”
“Overall, I like this idea. I like that it is
targeted toward younger generations and
gives us the news that we want. I would
definitely subscribe.”

10. Competitive
Advantages.
Geared towards students
Unbiased and reliable news
Introduces younger demographic
to WSJ content
Strengthens holistic branding
strategy
✔
✔
✔
✔

11. Questions?