The document describes the process of creating a trailer, poster, and magazine cover for a film about a schoolgirl named Eva who self-harms. Technologies used included WordPress to host content, SurveyMonkey for audience research surveys, iMovie to edit the trailer with titles and transitions, and Photoshop to manipulate photos for the poster and magazine cover. Feedback was gathered from the target audience which informed changes to make the trailer more sensitive yet convey the message about understanding self-harm.

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Evaluation
By Alice Robbins

2. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?

3. Trailers in the film industries today are very strong and eye-catching as the show
strong camera angles and show enough of the storyline to make you want to go
and see the film. My trailer has to show these thing if it is to complete with the
standards of today’s film trailers.
My storyline is set around a schoolgirl called Eva who, because she feels like no
one cares or listens she cuts herself to deal with the stresses of school and her
home life, then her teacher starts to realize that something is wrong and she then
goes after her and tries to help her realise that she isn’t alone and people can
help.
The Inspiration I took was from what I saw of other films like this out there and
I wanted to show people what goes on inside someone’s head who self-harms.
Shots and angles I used are all at eye level to try and show Eva’s perspective and
try and put the audience in her shoes.

4.  My trailer incorporate Todorvs Equilibrium theory as it starts with Eva’ life looking quite
normal and everything goes into disequilibrium with her self-harm. Music plays a big role
in my trailer, I use only one song and that is Breathe Me by Sia, this song is about self-
harm and links into the theme of my trailer. My Poster is quite simple and minimalistic
because I want to make sure I just get the main message across there aren’t many posters
on these subjects so I don’t have many posters to go by so I base my poster on what I
think the poster should be like. Magazine covers I looked at show all the photos looking
directly into the camera to show an eye-catching cover to make people want to read about
the movie.
 Sia Breathe Me: http://www.youtube.com/watch?v=SFGvmrJ5rjM

5. My Poster is quite simple and minimalistic because I want to make sure I just get
the main message across there aren’t many posters on these subjects so I don’t have
many posters to go by so I base my poster on what I think the poster should be like.
Posters I looked at show all the photos looking directly into the camera to show an
eye-catching cover to make people want to read about the movie.
Here we can see the title of
my trailer in bold white on
the black background of
the characters clothing.
Here I follow convention by
having the main character on the
front cover as many film posters
do.
But the two characters aren’t
looking at the looking at the
audience they are looking at each
other which breaks the convention
that all film posters have their
main character looking down the
camera to the audience

6. Here it shows us
that this is a
movie and it is a
movie magazine,
this can be seen
by the masthead.
The main image here is of
the main character in the
trailer but, like the poster it
breaks convention by
having her looking away
from the audience and the
camera.
But it sticks to conventions by
having writing around the
image, the content of this
writing is what is inside the
magazine.

7. How Effective is the
combination of your main
product and the ancilly
texts?

8.  https://www.youtube.com/watch?v=DhViyYoEBms
 My trailer is my main informant of the message I am trying to get
across to my target audience, this shows self-harm and how it isn’t just
people who have mental health issues but ordinary teenagers who are
stressed about school and personal issues, also that it is not the main
problem but that it stems from somewhere else and to help stop the
self-harm you have to work out what the root of the problem is.

9.  Poster: Links to my trailer because it shows my
trailer because it shows my character alone
with no-one, also it shows the help she gets
from her teacher, also it shows an inside into
what will happen also it leaves out enough for
the audience to keep them guessing with the
trailer.
Film Poster

10.  My Magazine cover shows my main character
on her own covering her wrists. This links into
my overall campaign because it shows my
main character alone and to make my main
audience members understand self-harm and
make it more of an open subject to talk about.
Magazine Cover

11. What Have you learnt
from your audience
feedback?

12.  My Audience feed back was the most important
area of my production because I needed to make
sure my trailer was suitable and sensitive enough
for my audience but also to show and convey the
message I wanted to get across. I started by
making a simple survey asking people what they
think about mental health in teenagers and what
there views are on self-harm.
Here is one respondents
answers to my questions
about mental health and self-
harm in teenagers.

13.  I then asked people about the relationships between
teachers and students and if that has an impact on the
recovery of the student and if they open up to them.
After I created my first edit of my trailer I took a
group of people who fit into my target audience and I
got them to watch my edit and give me feedback on
how it can be changed and how it can be improved.
All the feed back I got from the audience was positive
but it gave me an insight into how I can change my
trailer into a more successful trailer.
 Then I took on the feedback and improved on
my trailer and then brought them back in as a
‘focus group’ to watch my final trailer and
answer questions like: did they feel
uncomfortable watching the trailer, did it
convey the right messages they wanted and
did it make them think twice about self-harm
and did it make them understand it a little
better.

14. How did you use new media
technologies in the construction
and research, planning and
evaluation stages?

15.  4.To start with the main technologies I used
when It came to my media product was
WordPress because this is where I uploaded
everything and was very useful because it
allowed the people I needed to see it to see it
and also because it was an easy place to upload
everything, most of my written work I created
has been uploaded here along with all my
surveys deconstructions and my main trailer
and posters and also my magazine cover.
Wordpress

16.  The next most important piece of technology I used
was during the research stages of my production
this was Survey Monkey I used this to set up a
preliminary survey to get peoples opinion on what
types of genres they like to watch and why and
different types of films within that genre. I then
went on to use it for my second survey, this was my
target audience research, within this I asked my
target audience what their views on mental health in
teenagers and what their views opinions on Self-
harm as a ‘taboo’ subject and also the relationships
between student and teachers and if that has an
effect on if the student gets better.
SurveyMokey

17.  Within the editing process of my production I
used iMovie to create my trailer, within iMovie
I used different types of transition for the
transitions into each of my shots, I also used
title cards for the beginning and end of my
trailer to set the scene and inform the viewer of
what the film was called, I also used title cards
within the middle of my trailer to give the
audience one lines to think about the subject
my trailer is on.
IMovie

18.  For making my poster and film magazine I used
Photoshop to manipulate photos and use them in
each of the artefacts I used the blurring tool to blur
round the edges of my photos to give them a
mysterious effect around the main character. I also
used the paint brush tool to change the colour of the
background around the two main actors to show
that they are important to the scene and that the
main character isn’t alone and that the teacher in
scene with her is there to help her. Throughout this
process the technologies I used were effective in
helping me create a successful product
Photoshop