Tarri Griffiths wants to create an alternative music magazine called "Minor" targeted towards 15-24 year olds. The magazine will feature up-and-coming alternative artist Rebecca Butwright to showcase young talent. Griffiths believes the magazine will be unique in focusing on new, lesser-known artists to give readers a chance to discover talent from the beginning of their careers. The goal is to promote the alternative genre and motivate young people through profiles of successful artists like Butwright.

1. Tarri Griffiths

2. Genre
Style - Type - Kind - Sort – Manner – Category - Status
 Alternative
 Rock
 Folk
 Classical
 I want to do an alternative magazine because it is my
favourite genre and I don’t feel that enough magazines
represent this type of music. I hope to make the genre I
choose as popular as possible.

3. Audience
 The audience I think my magazine will appeal to is 15 -
early 20 year olds. This is because the genre is a mix
of alternative and folk music.
 For my magazine, the colour scheme will be red, white
and black, which is bright and out going much like the
readers.
 My product applies to both males and females as there
is content inside that each gender can relate to. This
opens up a ranges of readers.
 15 to 24-year-olds are the age group most likely to
read magazines

4. Artist
 The artist I will be writing an article about is Rebecca
Butwright. She plays a ranges of instruments that
includes piano, keyboard, ukulele, guitar and drums.
 I hope to show the controversy in my magazine and the
ranges of skills which my artist is capable of. It will also
promote young people’s achievements as they are
many pre conceived idea’s about the youth in todays
society.
 Having a young artist also means I can portray the fact
that younger people can strive for better things and can
achieve if they put their mind to it, just like Rebecca
has.

5. Article
 In my double page spread I hope to portray the
talents Rebecca has and share the
experience, talent and background information I
learn.
 I will include her favourite bands and music as it
will relate to the readers. It may give advice to the
readers and give them a positive attitude to being
motivated to achieve.
 I also hope to include pictures that show the fun
side of Rebecca as our readers will under stand
that, but represent her work ethic and efforts as
well.

6. Name Ideas
HEAD SMASH
MINOR
ALTERNATIVE
ACID
Out of these choices of names, I have decided to name my
magazine ‘Minor’. The word itself contradicts the fact the
magazine will be big and not ‘minor’ in the world. It also is short
and catchy, meaning the masthead will be easily visible and will
look good on the front cover.

7. Unique Selling Point
 Having a USP means that your product will stand
out to people, as you focus on the benefits that
you can feature in your design.
 My magazine’s USP will be that the artists
featured in my magazine are not well known which
means the readers can be with the people from
the beginning of their success to the end.
 It also gives a way for people to keep up with the
new artists and talent.
 Once a month, in my magazine there will be a
code and website to allow the readers to download
one free song by our featured artist in the issue.

8. Purpose
 What I hope to achieve from this magazine is the
chance to promote this genre of music and raise the
popularity of alternative artists.
 Targeting my magazine at younger people means it will
be easier to motivate them to achieve and get them off
the streets, or to read a magazine that relates to their
interests and aspirations.
 The product will also help the readers to keep up to
date with what is new in the music world and give them
chances to win competitions and tickets to
performances.

9. Advertising
 Advertising my magazine will be done
by posters and bill boards at shopping
centre’s where younger people spend
time so they are able to see it.
 There will also be a twitter page and
facebook so we are able to promote it
where it will be seen by the targeted
audience.

10. Statistics
 UK consumers will spend £2.5bn on magazines
every year, meaning ‘Minor’ will be part of that.
 Music magazines outperform newspapers, radio
and the internet in 10 out of 11 categories.
 Magazines and television are the most effective
media in driving word of mouth.
 They are the primary driver of online purchase in
70% of product categories.
 A 1/3 of the cost of television

11. Prices
 For a magazine to be successful, it must be good
and make profit. From my research, it shows that
efficacious magazines are sold between £2 - £3
 If the magazine is overpriced, it is more likely to
have less buyers.
 Kerrang sell their magazine for an average of
£2.20, as my magazine is similar, I should use this
as a guideline.
 My ideal selling price is £2.50 as it is a reasonable
price to pay for the content inside.
 As music magazines are not the most read ones,
I’m hoping if I keep it cheaper, it will gradually
become well known.

12. Inspirations
♪ NME  Most of my inspiration
♪ KERRANG is coming from
♪ Q ‘Kerrang!’ magazine as
♪ METAL HAMMER
it has many similarities
♪ ROLLING STONE
to my own product.
♪ METAL HAMMER
Kerrang! magazine was first published on June 6 1981 as a one off. Their
success is shown in the fact that it is still being published in 2013. In the early
2000’s it became the best selling British music newspaper. This shows that my
success can come from a ‘one off’ and become one of the biggest magazine in
the country.
They now have a digital radio station and are continuing to add to their
collection of business's. I hope to used this as motivation to get where I want
to be so maybe my product could end up being competitive with Kerrang!