This document contains summaries of 4 different promotional videos: 1) A promotional video for a new product that uses soothing vocals, minimalist graphics, and realistic animations to showcase the product in an understandable way for various audiences. 2) A production company showreel that shows the diversity of their work through inspiring footage across many genres set to dramatic music. 3) A highlights reel from the 2015 CES event that uses understandable language and colorful footage to showcase the various technologies presented at the event. 4) An animated video promoting a drug abuse helpline that starts in a playful tone but shifts to more sinister as it depicts the negative side effects of drugs, appealing to teenagers with urban music

1. Promotional Video
Analysis

2. Watch

3. Production Launch
• 18 – 55 maybe higher. Emphasis on
personalization makes people feel individual.
• Soothing voice, well spoken and to the point.
• Bright, minimal. Close ups of the product. Realistic
animations of the product.
• Understandable language that common people
would understand, not overloaded with jargon.
• The music is calming but upbeat.
• Typical Apple aesthetic, bright, clinical and
simplistic.

4. Riot House Production Showreel

5. Showreel
• Companies, film directors, bands/artists
• Uplifting and inspiring, progressive alongside footage
(editing) creates rhythm
• A wide variety nature/cars/technology/people
Showing their diversity
• Brand identity – dramatic, logo (house on fire)
• Apply same level of technical skill to the variety of
things they offer
• No clear narrative although the pace, editing on the
showreel is in synchronization with the dramatic music
making it engaging for the audience

6. CES 2015 Highlights

7. Event Coverage
• 16 – 30. People interested in the latest technology.
• Voice over using understandable everyday
language.
• Different shots of the products that were at the
event. Very bright and colourful.
• Different TV’s with relevant shots edited that way.
• Showing his logo and showing the links to his
YouTube channel.
• Products that are similar are shown together.

8. Talk to Frank

9. Promote Key Messages & Values
• Teenagers/young adults mainly
• Set in the brain, each person represents a side
effect of drug (talkative etc.) the tone is playful, the
tone then shifts to more sinister when the negative
side effects enter the brain.
• The music is of an urban style which appeals to
teenagers and then is ramped up to reflect the
disorientation of the side effects.
• ‘Frank’ logo reflects the attitude to drug abuse,
straight to the point advice/helpline