The document discusses ways the filmmaker appealed to their target audience of 15-25 year olds. They chose actor Ed, who was 19, to play the main character so viewers could relate to him. His acting of different emotions like fear and bravery advanced the narrative in an easy to follow way. The filmmaker also dressed the main character in standard clothes like jeans and a hoodie that most people in that age group wear. Color grading and music choices were also researched to match thriller film conventions. Feedback was incorporated to improve titles and color grading for a more professional, appealing final product.