1) The film would be distributed by New Line Cinema because they have successfully distributed profitable psychological thriller films in the past like Shutter Island, Seven, and The Conjuring. 2) New Line Cinema can effectively promote the film through their parent company Warner Bros.' synergistic promotional activities across multiple platforms. 3) The film would likely be shown in major multiplex cinemas like Vue and may have an opening premiere in IMAX to generate buzz.

1. Evaluation 3
By
Rory Denyer

2. Our Film Distribution
Ourfilm wouldbeproduced
Industrially,this isbecause
PsychologicalThrillersarepartof
the sub-genreofHorrorthathave
been knownto bringin a largeBox
Office.
OurFilm wouldbedistributedby
NewLineCinema becausethey
havedistributedhorrorfilms before
thathavemadealotof money.
Case Study: Shutter Island (Scorsese, 2010)
Budget: $80Million
Box Office: $294,804,195
ShutterIsland is similar to our film because it
is a psychological thriller, and it uses a lot of
special effect and prosthetics. It also has a
Similar story line to our film; a normalperson
With a dark secret.
New LineCinema:
Seven (Fincher,1995)
A Industrial
psychological thriller.
Budget: $33million
Box Office: $327.3
million
New LineCinema:
Conjuring(Wan, 2013)
An Industrial
supernatural
horrorfilm.
Budget: $20million
Box Office:
$318,000,141

3. New
Line
Cinema New Line Cinema Distribution
Method: NewLine Cinema was
merged with its parent company Warner
Bros. in 2008.Meaning it is owned by the
large conglomerate Time Warner.This means it
can utilise synergistic promotional activity to market
their film to increase audience exposure. Theycould
use multiple platforms, e.g. traditional marketing
methods as well as utilising Web 2.0.Theycould also
create anapp or a blog to create buzzfor thefilm.
Because it has a parent companyit can utilise
other types of synergy,e.g. the useof another
one of theirsubsiduries- TIMEINC.

4. ExhibitionOur film would
probably be
show at a line of
cinemas that
could be found
in multiple
places, like Vue;
a multiplex
cinema.
However, there
may be an
opening
premiere for the
film at the IMAX
to create buzz.
Ourfilm will be aimingat the coretarget
audience of 15-24.We will advertise to
this audienceby using traditional
marketingas well as web 2.0.Wewill
utilise the useof web 2.0 because most of
our coretarget audience arepositive
technological determinists andown
technologically converged devices like
mobile phones and tablet. Wewill create
an app and a blog as well as posters and
trailers. Wewould use staggered release,
it would come out in the cinema first
thenbe released on DVD and thenfinally
beshown on TV.