EntertainmentOne is proposed as the distributor because they have experience distributing successful horror films such as the Insidious and Sinister franchises. They understand how to market horror films and have proven success in the genre. However, the film proposed is a small British horror, which is a riskier genre and market that EntertainmentOne has less experience with. They may only be able to attract a niche audience. But the film sticks to common horror conventions so EntertainmentOne could distribute it similarly to films like Insidious that use jump scares and supernatural elements.