The document discusses Harry Potter and the Deathly Hallows Part 2, the final film in the Harry Potter series. It summarizes the plot where Harry, Ron, and Hermione continue their quest to destroy Voldemort's remaining horcruxes during an epic battle at Hogwarts. The film was directed by David Yates, who also directed the previous four Harry Potter films. It was hugely successful at the box office, grossing over $1 billion worldwide. The film provides a dramatic and emotional conclusion to the beloved Harry Potter film franchise.

1. Harry Potter and The Deathly Hallows Part 2 – Case Study<br />The final movie in the Potter saga comes to a dramatic close, as the famous trio Harry Potter, Ron Weasley and Hermione Granger continue their quest from the previous film to find and destroy the three remaining horcruxes which store part of Voldemort’s soul which cause him to be immortal. They destroy the remaining horcruxes during an epic battle between Hogwarts and Voldemort alongside his Death Eaters. It becomes a spectacular war film as the good fight against evil. In a spectacular twist, Harry realises he himself is a horcrux, unintentionally formed by Voldemort when he failed to kill him as a child. But the bravery and courage of Hogwarts and its students over comes evil to leave Hogwarts School of Witchcraft and Wizardry, once again in peace and tranquillity for many years to come. <br />David Yates, who directed the four previous Harry Potter films, was chosen again to direct the last instalment of the much anticipated finale. Before being chosen to direct his first Harry Potter film, the Order of The Phoenix in 2007, Yates had worked for television but had never produced a film direct for cinema. Yates directed several TV productions, most notably his first BAFTA award winning work “The Way We Live Now” a four part television adaption of the book which won Best Drama Serial in 2002. In 2004, Yates received great success with his two-part drama “Sex Traffic” on Channel 4 which won eight BAFTA awards. Yates directed “The Girl in the Café” a television film written by Richard Curtis, airing in both the U.K. and the U.S. and won three Emmy Awards. Producer of the Potter films, David Heyman was admittedly a “big fan” of Yates’s television work and so asked him to direct “Harry Potter and the Order of the Phoenix”. Yates then continued to direct the next three films of the saga having each become a huge success. <br />Based on the final book by J.K Rowling “Harry Potter and The Deathly Hallows” was split into two films. As with the other films, The Deathly Hallows Part 2 was distributed by Warner Brothers Entertainment Inc. First founded in 1918 by Jack, Harry, Albert and Sam Warner and is now one of the most recognisable film distributers. Currently, it is now responsible under the hands of Barry Meyer, Chairman and CEO of Warner Bros. alongside Jeff Robinov (President and Chief Operating Officer) and Edward A. Romano (Vice President and Chief Financial Officer).<br />The film released on the 15th of July in both the U.K. and U.S. after it was released internationally on July 13th. The film received phenomenal box office success on its first day in the UK, it made a staggering £9 million and in the U.S. it made £27 million; breaking previous records before them. And just under a month of the film being released, it passed the $1bn (£609 million) mark at the worldwide box office and is the largest grossing film of 2011. With these statistics in mind, the budget for the film shared with Part 1, is $250 million.<br />Being the much anticipated finale to the series, it sees the film and its stars bid an emotional farewell to such a successful franchise. Not surprisingly it has received rave reviews. Peter Bradshaw of The Guardian said “the plot has so much more zing, these scenes have a power that comparable moments in earlier movies did not have...” Going on to say “...the colossal achievement of this series really is something to wonder at.” And similar praise from Sukhdev Sandhu of The Telegraph: “Here, Yates manages to infuse a tale of wizardly wars with a genuinely epic quality.” It is no doubt, that it is a breathtaking success on behalf of Yates and Heyman; creating a war film that captures the Potter series at its best for a tearful goodbye. Evidently, its success is shown statistically as it earns itself 10th place on the All Time UK Box Office Chart (when updated) and remarkably has exceeded the total of all previous Potter films except the top performing film The Philosopher’s Stone.<br /> The film will be showing on 11,000 screens in 4,375 locations, marking a record in the Potter series. Alongside Part 1, it was the only Harry Potter to be released in 3D; and was also released in 2D and IMAX. The film was also shown on 274 IMAX screens nationwide and so became another new industry record. Undoubtedly, the high budget motion picture uses CGI (computer-generated imagery) to the best of its ability. The house elves ‘Dobby’and ‘Kreacher’ who appear in Part 1 and 2 are both entirely CGI made, along with Voldemort’s nonexistent nose and the many magical battles that take place. Since the films begun, technology has widely advanced to give the latest films a more realistic feel when it comes to CGI. When the first film was released in 2001, it was clearly hard to depict Voldemort without a nose like J.K. Rowling had described; and therefore in the film Voldemort does indeed have a nose. Whereas now, although Ralph Fiennes (Voldemort) acts with a nose, CGI is able to pinpoint the area of his face and remove his nose entirely and give ‘slits’ for nostrils. <br />The film is rated at a PG13 considering the intense violent scenes and fighting. Respectively, the film is an Action Adventure, and through the years the franchise has captivated a wide audience ranging from young teens to grown adults. But alongside the books which have developed into a more adult appealing novel, the film in turn is the most adult film of the series as the characters have developed and matured. Part 2 is most definitely the darkest of the series, as characters throughout the saga reunite to defeat the Dark Lord. <br />The first film of the Harry Potter saga, The Philosopher’s Stone, introduced the world to Daniel Radcliffe (Harry Potter), Emma Watson (Hermione Granger) and Rupert Grint (Ron Weasley) as the magical trio. Daniel Radcliffe had only made one appearance previously in the television adaption of “David Copperfield” and a similar story is apparent with Emma Watson, who had only previously acted through plays. Whereas more interestingly, Rupert Grint found out about the open casting for the part of Ron Weasley via the kids show Newsround and sent a video of himself rapping why he wanted to play the character; which caught the attention of the casting team and later received the part. All three, starting the films at the tender age of 11, were unknown faces following the first film; but 8 movies and 10 years later they are the most recognisable actors of our time as the saga has made movie history. <br />4272280-47625With the films dramatic close, so was the marketing. The posters showed Harry head to head with the Dark Lord, between them the Elder Wand (the most powerful wand known to the wizarding world) and the quote “IT ALL ENDS 7.15”. Now such recognisable faces, that the usual “Harry Potter and the...” has been dismissed to give both characters the look of loathing along with bloody faces. The same quote was given to many other popular characters such as Hermione, Ron and Snape in the mist of battle to promote the film. These posters would be placed in magazines, newspapers, billboards and even adverts on the internet.<br />42767251252855Also, to interact with the modernising world, the film indeed has its own website. Not only can the audience find tickets and showtimes in their area, but also interact with the magical fantasy. From here they can download a “spell app” for their iPhone or perhaps find out their patronus. From here, they can also find promotional pages for the film of popular social networking sites like Facebook or Twitter; keeping up to date with the latest Potter news. However, it was mid-June (before the Part 2 release in July) that J.K. Rowling and Sony announced Pottermore an “online experience” based around the Potter fantasy for fans around the globe. This sparked a huge media interest too and may have encouraged many people to watch the latest film so they do not lack knowledge of the series if deciding to join the online adventure. <br />The trailer (UK ) for Deathly Hallows Part 2 also reflects a powerful and exciting adventure that the film offers. With snippets to remind the audience of Part 1, it indulges itself straight into the epic battle of Hogwarts and the quest to find the remaining horcruxes. No doubt that this trailer would be shown across TV screens around the world and movie cinemas to rake in their audience. Not only on screen but the trailer was also heard on radio, a key proportion of marketing. With snippets of voices of each character, the radio clip too is very captivating. <br />The world premiere for the last ever Potter film in London was indeed an emotional event for all the cast, fans and J.K Rowling herself. Fans had camped out for days prior to the red carpet even being laid to see a glimpse of their favourite Potter stars. This threw the finale into a media world wind as over 25,000 fans filled Trafalgar Square to bid their Potterhood goodbye. As the Potter stars and J.K. Rowling each gave an emotional speech it was sure to be the most discussed thing of the week and grab attention from across the globe. Media gathered from all over the world to catch interviews and photos of the Potter stars before retreating to watch the final film for themselves. Such frenzy continued as the cast travelled the world for premieres in New York and Madrid.<br />