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IPC media would be an appropriate company to distribute the magazine as they have experience starting from nothing and using promotional techniques to help sales. They also already have a large customer base and focus on a wide range of genres. IPC has experience in the music magazine industry through their successful magazine NME, which was created in 1952 and introduced the first record chart, demonstrating their knowledge of targeting audiences across genres. IPC could provide support to make the new magazine successful as they are always looking for new publications and can offer tips and improvements through their experience and existing magazine advertising opportunities.
