The document discusses how the author used research into magazines and audiences to help create a TV drama magazine article and television drama series targeted at British Asian teenagers. The author analyzed magazines' layouts and content to create a balanced article with both text and images. Feedback from test audiences helped the author clarify the storyline and characters. Photoshop was used to edit character images and organize visual elements. A bright color scheme and relatable character styles were used to promote the magazine article and drama series to teenage audiences.

1. Evaluation

2. How research into television drama helped me My research enabled me to look at a number of specific articles within magazines such as the ‘Radio Times’, ‘TV Times’ and ‘Monday Choice’. The editors of these magazines aim to appeal to different target markets, and do so by using different techniques, for example, the ‘TV Times’ magazine consists of more images rather than the ‘Monday Choice’ which is more text-heavy. This research was helpful as I reflected on the information that I found. I did this by creating a good balance of both text and images in my magazine article. In my opinion this should appeal to the younger target audience as images would attract their attention more so than text. On the TV times magazine the structure of the text was set out as an interview. They show the questions in red and the answers in black so it was clear to the readers. I used this feature help me plan my listing by clearly separating the questions and their answers by bolding it’s text. Making it easier to read will encourage viewers to read the whole article and also absorb what is being said within the text.

3. How research into audience helped me The research into the audience helped me because it gave me a clear view of whether I was on the right track. It also gave me an understanding of whether or not they understand the meaning and representation of the drama. I was able to respond and work constructively with the negative feedback given. For example, one of the responses given to me was that the storyline wasn’t clear enough and that more detail would be needed. It was also suggested that my text had to be more ‘straight-to-the-point’. Another factor I had to resolve was that my storyline included only males. Therefore, I included female characters which broadened out the potential to include a bigger range of storylines as well as appealing to the female audience more.

4. Who my audience is and how they will respond? My drama is aimed at teenagers – British Asian youth and others alike. They will be able to relate to what is happening as many may have shared similar experiences, for example; there is a scene in which ‘Waj’ has a big house party and it will raise the themes and issues associated with rowdy out of control teen parties. I think the audience will respond well to the text because the name of the show “Yardies” is a common slang phrase amongst youth and also fits into a stereotype of British Asian males in particular

5. Technology used to the best effect I used different types of technology such as my mobile phone to take pictures of my characters and then transferred them onto ‘Adobe Photoshop’. I used this software to erase unwanted backgrounds by using the magic wand tool. This was a useful feature because I was then able to manipulate these characters to meet a certain look and put them into a more suitable background which will relate to the drama more. Also ‘Adobe Photoshop’ let me organise my layers so I know what images are showing and which ones are in the background or at the front of a character, which helped organise what I was doing and increase the efficiency of my work. Also my mobile phone took images but when I transferred them onto Adobe Photoshop the images was too large and Adobe let me shrink these images to the right scale.

6. Promoting my production I promoted my magazine in different ways for example the article which I created used a house style and a green colour scheme which ran throughout the production. This catches the readers attention especially teenagers because it is a bright colour and not dull therefore promoting my product. Also the character layout and their appearance is edited to appeal to a younger audience for example Waj is wearing a baggy hoody which is a common type of clothing for young teens. This will help them to relate to the story but it will also instantly give a sense about what my series is about. This is very important as first impressions are key in keeping members of my target audience engaged and as such again promoting my product.I also included a web address so the audience can find out more information about the drama.