The document summarizes how the media product challenges and develops conventions of real magazines. It follows conventions like using the route of the eye on the cover to emphasize key elements. It challenges conventions by placing the masthead behind a transparent text box and using two pictures to advertise the main article. The product represents youth through topics, language, and images associated with youth stereotypes. The target audience is youth aged 14-21 interested in grime music. Ways of attracting this audience included topics on grime artists and using informal language.