This document outlines Michelle Brown-Brine's plan for a promotional package for a new film that includes creating a movie poster, film magazine front cover, and teaser trailer. It discusses researching marketing cycles, genres, and promotional methods used for posters, magazine covers, and trailers. A timeline is provided to allocate 17 weeks for research, planning, production, evaluation, and a skills audit of the promotional materials.

1. Michelle Brown-Brine
A2 Media Studies
G324 – Advanced Portfolio in Media
Brief 2 – A promotional package for a
new film

2. •Poster
•Marketing Cycle/Advertising
Methods •Film Magazine Front Cover
•Genres •Teaser Trailer
•Posters
•Film Magazine Front Covers
•Teaser Trailers
•Synergy
•Poster
•Film Magazine Front Cover
•Poster
•Teaser Trailer
•Film Magazine Front Cover
•Skills Audit
•Teaser Trailer

3. Time Plan
Week
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Research
Marketing Cycle/Advertising
Methods
Genres
Posters
Film Magazine Front Covers
Teaser Trailers
Synergy
Planning
Poster
Film Magazine Front Cover
Teaser Trailers
Production
Poster
Film Magazine Front Cover
Teaser Trailer
Evaluation
Poster
Film Magazine Front Cover
Teaser Trailer
Skills Audit