The document discusses how the media product, a dance music magazine, represents particular social groups. It aims the magazine at young adults aged 16-32 who enjoy dance music. While both genders may be interested, it likely appeals more to young women than men. The magazine represents dance music fans through its choice of genre, target age range, featured artists, colorful design emulating dance clubs, and stories about popular dance artists and music genres. The informal language is accessible to the target audience.

1. In what ways does you Media product use, develop or challenge forms and conventions of
real Media products? – Used and Developed
When creating my Dance music magazine I tried to use the forms and conventions of other Dance magazines. I looked at Elektro
magazine, Tilllate magazine and Mixmag in particular. They all seem to be looking similar with similar colours used and similar background
colours. I tried to add these conventions to my magazine front cover, and you may see the elements that I have used from the genre
conventions of other Dance magazines.
All the three magazines below have a
line of text above the Masthead
The exclusive entices the audience, something I have included myself, that the Dance magazines don't
have but, the list of artists down the left side of the page follows the genre conventions the other
Dance magazines have.
The main image is located in the middle of the cover, the most noticeable
thing on the cover, other Dance magazines also have the image of similar
size and in a similar position.
The reason I have this CD at the bottom left corner of
the cover is because the Dance magazine Mixmag
tends to have one free inside most of their issues.

2. In what ways does you Media product use, develop or challenge forms and
conventions of real Media products? - Challenged
You may notice some slight alterations I have made to my magazine that don't feature in the genre
convention. However, I feel I have subverted the convention, and this will intrigue the potential buyer
because of its difference. This slide discusses the differences I've made and why I’ve made them.
The Dance magazines
I’ve researched don't
use this technique.
However, just by
simply having the
word technique will
entice the reader into
the product, and will
be determined to find
out what is exclusive
in the magazine.
Having a quote on the front cover
is something I have done
deliberately . It may not completely
follow the convention yet it is
useful as the reader will be
wanting to read the
article, especially says what it says
on my front cover.
Just by moving the barcode is an
act of subverting the convention.
It doesn't seem too different by
just moving the barcode
but, most Dance magazines have
it located at the very bottom of
the front cover. I have mine
where it is for two reasons.
1. To make it seem slightly
different from typical genre
conventions.
2. Because it will be heard to
find the black lines over my
image, and look ugly with a
white background behind the
barcode.
The ‘Voted best Dance
magazine of 2012’ is a good
use of convention
subversion. No other
magazine has it and
because mine does, people
are more likely to chose
mine over the others. It
make the audience believe
that this is a good Dance
magazine.

3. How does you Media product represent particular social groups?
The music genre I chose to base my magazine around is Dance music. I believe it was the right choice out of the other
music genres, mostly because there aren’t many well known Dance magazines other than Mixmag. I also like Dance
music myself so I feel it was a good genre for me to focus on, as I have some knowledge to go off when making my
product.
Dance music magazine typically aim their magazine at young adults, probably within 18-30 years old. The people who
like Dance music and would go clubbing to Dance music. Likewise, I have aimed my magazine at young adults and
teens, 16-32 years old. I have extended the audience so I don’t fall into a niche market. Then again, my magazine can
also be aimed at anyone who enjoys listening to Dance music. My magazine would appeal to both genders. However, it
would perhaps appeal to young women rather than men.
The class of the audience isn’t too important for my audience. Neither is the race of people. It is aimed at any class and
race.
My magazine represents the audience of my magazine as of course Dance music lovers.
The fact that the main image on the front cover is someone who is a young adult, which links to the target audience.
The music artists I have mentioned down the left hand will also appeal to the target market not just for the music they
produce, but also because of their age.
The font colours used in my magazine are blue, pink and some purple. The use of these bright contrasting colour will
make them stand out from the white background. These colours are also associated with Dance clubs. They tend to
have bright neon lights in pink, or fluorescent yellow or green. That’s why the colours I have used will appeal to my
target audience.
On my contents page I have used stories that all associate with Dance music. Stories such as; ‘Doctor-G (Dance artist)
The next level (His new album)’, ‘Swedish House Mafia-Why we had to break up’ and ‘’Can Rock merge with Dubstep?’.
These stories will appeal to Dance music fans because they’re stories about their favourite Dance artist. Also the story
‘Can Rock merge with Dubstep’, will appeal to fans of Rock music as well as fans of Dubstep.
The language I have used is informal. However, I’ve not used any slang. Their aren't any words though that the target
audience wouldn’t use in day to day life.