This document discusses several fonts under consideration for a dance music magazine masthead. For each font, the author provides their opinion on how well the font suits the name and theme of the magazine. They feel the fonts convey a modern or futuristic style fitting for a dance publication but would be improved with color, as some fonts are currently black. The third font in particular is said to resemble flashing lights at a dance concert when imagined in yellow. Overall the fonts are analyzed for how well they capture the intended ultra-modern tone for the magazine.

1. This font could suite my Dance magazine masthead, and I would call it neon if I chose this
font for my magazine name, as it is the name which suites the font the best. It is basic, all in
lowercase, which proves to be good as everyone can read it clearly. One thing that I would
like to change to this font is the colour. Neon means bright fluorescent colours, like the colour
of glow sticks you would find in a club, however it is all black and it doesn’t fit the name.
People would think that the name is ironic if it wasn’t coloured in neon colours.

2. I feel this font is a good font style for my Dance magazine masthead. I like this font because it
looks like each letter has been ‘mixed’. The letters look distorted and I feel it would be a good
font to use but, like the past font, I would probably give this font colour. This font connotes the
ultra modern theme the my magazine is supposed to create, which is great. I believe this font
will appeal to Dance music fans, as Dance magazines tend to use fonts such as this one.

3. In my opinion this is the best font I have analysed out of the first 3. This font suits the
name, as you can imagine this font flashing yellow as it looks like the circles each letter is
made up of are light bulbs. Like the other fonts, I would appreciate this font more if it was in
the colour yellow rather than black. This masthead does have the connotation of Dance
music. There are many bright flashes at a Dance artists gig, and if this masthead was
flashing, I think it would almost replicate a club or a Dance gig.

4. This would be a decent font to use because it looks quite futuristic and suites the name I have
chose. If I were to choose this font, I would like the others colour it in. I like the fact that this
font is distorted and it looks quite similar to the font I used for mixed. This font connotes
technology and I have asked someone what the think it connotes to them and they said the
matrix, which is good as I want my Masthead to look futuristic.