The document is a portfolio submission from a media studies student. It includes research and design work for a new music magazine called BOUNCE. The summary includes researching the target audience which is determined to be mainly females aged 16-24 interested in dance/urban music and fashion. Design elements include a cover featuring singer Iggy Azalea, a contents page with article previews and a subscription option, and a double page article spread layout. Distribution and monetization strategies are also proposed, such as merchandising and using an existing music magazine distributor. Conventions from similar magazines are employed while also making unique design choices. The portfolio demonstrates understanding of magazine design and targeting an audience.

1. Abigail Jennings
Candidate Number:2534
Centre:33435 Aquinas College
AS Media Studies
OCR G321: Foundation Portfolio
Create the front cover, contents
and double page spread for a
new music magazine

2. Who would be
the audience
for your media
product?

3. I conducted audience
research to gain the
knowledge that my product
was needed and had an
audience to fit in with it.
From my research that I
conducted I found my best
primary audience would be
16-26 year old and would
mainly be a female
audience. I decided my
secondary audience would
be males of the same age
group.
Both my primary and secondary audience could be any ethnicity and will most likely be in some form of
education or a young profession as my age group is quite a young group including young adults who are
still in education such as college and university
My audience can be categorised according to the socio-economic groups, the following groups are E, D,
C1 and C2. E mainly covers students and an audience on a low income or basic benefit, D covers my
audience including students who may be in part time work or be doing an apprenticeship . Groups
C1+C2 could possibly cover the older section of my audience as this group includes people includes
young professionals that have not long left education including first time professions after university
which could cover the older aspect of my age range for example 23 and 24 year olds.

4. The audience for my media
product can be split into
psychographic groups which
segments a market identifying
potential customers and
consumers for a particular
product in the case of my
product. I thought the groups of
Strivers, Explorers and
Mainstreamers.
Strivers: social group who seek approval and I think will be
included in my audience as my genre is popular among most
of age range (16-24) and this type of audience will buy my
product to ‘fit in’ with others.
Mainstreamers: a large social
group who tend to consume ‘safe’
products I think this type of social
group is included in my audience
as my genre is widespread and
covers a variety of music genres
also I am using a hybrid genre
which will associate with more
people.
Explorers: social group
known to try new things
and I think they will fit into
my audience as my
product is new and this
group is known to be early
adopters of new products

5. The primary audience for
my product would be
mostly females as my
magazine is of a hybrid
genre which includes
fashion. This will be
combined with the genre of
pop music, and although
this may appeal to males, I
would class them as being
more of a secondary
audience, as I think that the
majority of the features I
would include within my
magazine would be more
female related. The age
range for my primary
audience would be
teenagers to young adults
(16-24) as I think that these
make up a large percentage
of people that listen to
popular music genres such
as Dance/Urban and RnB
as many people within this
age range visit night clubs.

6. I feel my magazine would be similar to Mix
Mag or Pride and also share a similar
audience however the audience for my
product may be more mainstream and
appeal to a wider audience. I felt there was
a gap in the market for my product which is
Dance and Rnb Music Magazine that also
features music festivals and fashion
appealing to my chosen young audience of
a student age group. I choose to use similar
colours as mix mag for my magazine as
purple seems like a unisex colour that
would fit with my primary and secondary
audience which is women then men.

7. I used the main image of my
double page spread to draw the
attention of my audience to my
main star. The picture shows the
image uses the rule of thirds and
shows my celebrity star which is
Iggy Azalea in the main frame of
the image towards the right and
more towards the front than the
backing dancers which are
framed towards the left of the
image . She is also in a different
costume than the other dancers
which suggests her importance
and individuality which may be
why my audience will aspire to
be like her.

9. Iggy Azalea changes her appearance and behaviour depending on her
environment and if she has an audience or is performing at a gig or festival.
In this image Iggy appears to
have a more relaxed everyday
look. No eye contact with the
camera and the bags she is
holding suggests she has been on
a shopping trip and is getting on
with her own everyday business
and did not expect the photo to
be taken. Her outfit which is a
simple jeans and a top suggests
this is her everyday look however
the leather red jeans and tattoos
also provoke her outgoing and
rebellious side to her character.
In this image Iggy has direct
eye contact with the camera
forming a more serious
impression. Her formal dress
sense with a long black dress
suggests a sensible and
formal side to her character.
Her natural body image with
her arms by her side shows
she is relaxed and
comfortable with the image
being taken. However the cut
outs on the dress still hint at
her rebellious side.
This image of Iggy shows her
performing at a festival or live
show or on tour. The downwards
looking eye contact suggest she
isn't looking towards the camera
but directly towards the
audience she is performing to
however the sunglasses suggests
she is keeping her audience at
arms length. Her pose holding her
hair shows her confident side
when she is on stage and it looks
as if she is standing proud.

10. I used direct mode of address in my front cover
of my magazine to attract my target audience
towards my media product and also create
personal identity and audience interaction
within my media product to make my target
audience feel asif they have been included in
the product itself.
My cover star of my magazine represents my ideal
reader or who my reader would aspire to be like.
Her costume and performance connotes a
rebellious style and her facial expression and direct
eye contact to the camera suggest a friendly but
enthusiastic approach towards the audience.
Making my target audience aspire to be like her as
they attend music festivals and tend to be more
outgoing rather than laid back. My cover start is an
idealistic example of who my audience wishes to be
or look like.

11. My cover and celebrity star were
chosen specifically to attract the
audience, both of them are a
similar age and the same gender
making both of them aspirational
for the readers attracting my
target audience . My cover start
was used to represent my
celebrity start on the front of my
magazine and a more realistic
version of what my audience my
aspire to be like as a celebrity is
not very realistic.
The use of the quote in my double page
spread is used to specify what has been
said by the celebrity but also suggest the
important information in the text to the
audience. This quote ‘I had big dreams’
suggests a reason why the audience
would want to aspire to the celebrity
star.

13. To distribute my product I would choose
Development Hell Limited to distribute my
product.
The dance and electronic magazine ‘Mixmag’ are currently
published by the distributor Development Hell Limited. Mix
Mag is currently known as ‘The worlds biggest Dance, Music
and Clubbing Magazine’.
I would choose to use Development Hell Limited to publish my
magazine as my product would then become a competitor for
Mixmag. My product would also be known as a sister
publication of Mixmag attracting a similar audience.
Development Hell Limited also own the company Don’t
stay In which is a company which organises and promotes
night clubs links with my audience as my target audience
will visit night clubs and go out with friends.

14. I used a web link on my contents page to enable my
audience to access and find my magazine brand
elsewhere than just a printed product on a shop
shelf. The use of the web link on the contents page
advertises the webpage to the exact audience
reading the magazine and them enabling them to
access the product elsewhere in this case online
which is now available on the go on smartphones
which I expect most of my audience to have. The
webpage enables access for my audience to my
brand wherever they are.
A subscription for my magazine increases
brand loyalty as it guarantees the reader will
receive and read the magazine every month.
Giving my audience options such as a magazine webpage and a choice to
subscribe makes it easy for my audience to access the product which will ensure
they keep revisiting the webpage and buying the magazine using it for the latest
music and news stories on celebrities my target audience will be interested in.

15. BOUNCE would be a fortnightly magazine priced at £2.50
an issue this is a similar price to MixMag however this is
issued monthly.
My magazine is still cheaper than other music magazines
that are only published every 3months which can be
more expensive.
My magazine will include a lot of advertisement for my
target audience for example clothes, food and music
shops or television programmes which appeal to a
younger audience.

17. Merchandise
products
encourage
brand loyalty
as the reader
has bought
products
relating to the
magazine they
also are used
as publicity and
advertising for
the magazine
such as t-shirts
and hats with
the magazine
logo on.

19. I have created a Dance/Urban/Festivals music magazine
including a hybrid genre of fashion. For my media
product I designed a front cover, a contents page and a
double page spread. I researched and looked into other
magazines similar to my product which gave me a better
understanding of the conventions used on this type of
product. I used some of the ideas of these products but
also interpreted them and used them in different ways
across all the elements of my media product. My
magazine used and challenged the conventions of a real
Dance magazine in may ways. In this PowerPoint I am
going to evaluate and look into detail and compare my
magazine to real ones of a similar genre.

20. As a hybrid genre of a Dance/Festival Music magazine including fashion my magazine uses similar
formats and conventions.
My magazine is conventional to this genre as it uses bright colours that stand out on the page and also
uses large fonts on most of the front cover. My colours fitted the primary audience of females however
also the secondary audience of males
My front cover is also conventional as it uses a banner like the examples I have chosen similar to my
final product, this will catch the readers attention as it s at the top of the page as may be the first thing
they read on the product.
My magazine front cover also uses an midshot image similar to MixMag which is a similar genre
magazine to my media product.
My media product has developed the convention of using pugs and used it to represent another article
on the front page alongside the cover story.
A price and date was included as all real media products also contained this it is used to give the
reader information when the magazine was published or what issue it is and how much the magazine
is priced at.

21. Masthead- The font for my masthead was
specifically chosen to represent the
theme and style of my magazine. The
name ‘bounce’ as it sounded vibrant and
outgoing alike my target audience for my
product as well as the genre of music my
magazine specifically targets which is
dance music alongside festivals. The font
is bold and in lowercase lettering and is
quite spaced out. The colour purple was
chosen as I thought it was most suitable
for my primary target audience which is
girls but still appealed to my secondary
audience which is boys of a young age of
16-24.
This pug used to advertise a
specific page inside the magazine
follows the colour scheme chosen
and also directly addresses the
audience using the language
‘your’ making the target audience
feel involved and like they are
meant to buy and read the
product.
The strapline along the bottom
of my magazine front cover
advertises a competition to my
audience alike other music
magazine showing the audience
has a chance to win or be
involved in a competition if they
buy the magazine.

22. I used similar conventions to the magazine Q and NME for my contents page this included the
columns for my stories which would usually be new and up to date news stories mainly on
celebrities/bands/festivals. My media product used the convention of a subscribe option to the
magazine on the contents page which would ensure the reader got and read the magazine every
week/month without them having to remember to pick it up and also get the magazine cheaper. My
magazine used a large bold header like Q and NME. The obvious convention of page numbers was
used to guide the reader easily to every article in the magazine alike Q and NME. I used one main
image which linked to my main cover story also on my contents page separated from the other
articles similar to Q and NME. I used other images to give the reader information about what is on
each page.

23. In my double page spread I decided to go against the typical
layout and use my own inspired idea of using the image to
cover at least three quarters of the page with the text in
columns on the other quarter of the page. This is different
to the Nicki Minaj Double page spread as the image on that
is placed in the centre of the page surrounded by text.
My house style and colour scheme was continued
throughout my media product including the colours and
fonts. I decided to go against the typical convention of a
large header/title for my article with the name of who it is
about and instead I used a pull quote in a large font as I
believe this would attract the audience more as the quote
was pulled out from the interview in the article. My article
contained a small stand first to tell the reader what the
artcle was about before the began reading.

25. Masthead
Extra Images
Competition
Features
Main Image
Cover star
Unique selling
point
Barcode
Anchored
Text
Price

26. My magazine is primarily aimed at females
between the ages of 16-24 but could also
appeal to males of the same age group and
who are also into dance music and similar
music artists.
The genre of my music magazine is
Dance/Fashion this is portrayed through the
cover star as it shows an idealistic version of
what the primary audience may look like. My
primary audience is females aged 16-24. Also
names of other artists are mentioned in the
feature story on the front of the magazine.

27. The word ‘WIN!’ draws the reader in as it is a
competion they can get involved in and a
potental opportunity they can with
something big and not have to pay for it. It is
also in a different colour and font to attract
the reader to this first before they read the
rest of the text to give them the rest of the
information about what they could win.
The words ‘UK’s NUMBER ONE’ draws the
reader in as there is nothing else on the
market alike it or as big as it. This text
being at the top of the magazine page
draws the reader in as it is the first thing
they see and read when the magazine is
on a shop shelf.
The masthead attracts and stands out to my audience
as it is in a bright colour that follows the house style
of the rest of the magazine . My masthead breaks the
usual conventions as it is lowercase text which is
unusual from other magazines.
The pug used on the front of my magazine
attract the audience as it uses direct mode
of address using the wird ‘YOUR’ making
thae audience feel involved and attracted to
the magazine.

28. Using pictures on the contents pages
emphasises the main articles and
draws the reader in making them want
to flick to the main articles. The use of
anchorage on the images also gives the
audience a little more information
about the images before they read the
main article addressing them.
By giving the reader offers and discounts or
an opportunity to receive the magazine at a
cheaper price persuades them to buy the
magazine and then subscribe to it attracting
them to the magazine.
The use of tabs to categorise the articles in my
magazine attracts the audience as it creates ease
for them to be guided around the magazine and
also separates different articles into categories
enabling the reader to choose what articles they
want to read. The white text on the purple
background stands out as it keeps with the house
style of the magazine as it is the same as the
background colour.

29. Tabs at the top of the
articles can draw the reader
in as they can be flicking
through the magazine and
be drawn to the article as
the tab is on the top left of
the page and is the first
thing the reader will see.
The grey box gives the reader
more information about the
featured star and more
information about the
photographer of the image.
The pull quote attract the audience as
it is text featured in the article and
may make the reader want to read
the whole article to find out more and
what the pull quote is about it may
also make the audience aspire to be
like the featured artist.
The anchorage text overlaying
the image gives the audience
more information about the
article before they read the
entire thing drawing them in to
carry on reading.

31. I used several technologies I used to create my product
of my music magazine included several pieces of
equipment and also computer software such as
• Adobe Photoshop
• Microsoft Publisher
• Windows Photo Viewer
• Internet Explorer
• Digital SLR Camera
• Paint
• Green Screens
• White Backdrop
• Key lights
• Tripod
• Blogger ( to file and display all my work)

32. Using the picture editing software Photoshop I created the pug
to put on the front of my magazine to attract my audience.
I started by using the ‘Elipse Tool’ on
Photoshop to create the shape of my
pug creating the basis enabling me to
add colour and text afterwards.
I then used the ‘Paint
Bucket Tool’ to add
colour to the basic
shape
I then used the ‘Colour
Picker’ option enabling
me to select the colour I
preferred for my
background colour I then
used the pain bucket to
select the space I wanted
this colour
‘Insert Font
Tool’ to
enable me
to add text
to the
shape I
created
I then carefully
selected the type
of font I wanted
on my shape also
enabling me to
change the size
of the text.
I then used the
‘Select Text Colour’
tool enabling me to
choose my preferred
colour of text which
is most likley to be
different to the
shape colour.

33. In the process of making my magazine I used a
green screen for the images I took, The green
screen made it easier when it came to editing
my photos and getting rid of the background
of my images. The Green screen is used as the
colour is easy for the camera to pick up giving
a cleaner image that is easier to edit.
Key lights were used to ajust the lighting
of the image and being brightened or
darkened to create effect on each
indicidual image.

37. In progression to my full product I feel I have progressed with my Photoshop skills and have
dramatically improved them being able to work the programme and use it to create things to include in
my work.
I have also learnt about several magazine conventions which can be seen in the difference between my
preliminary tasks and my final product.
My first design of the Aquinas College Magazine is less detailed and uses very bland boring colours with
also irregular boring fonts compared to my Final Product Music Magazine which uses a vibrant purple
colour alongside white to make the texts stand out.
My preliminary tasks misses out features such as a strapline as well as texts and fonts that would stand
out to the reader if they overlay the image. My preliminary tasks also misses out typical conventions
such as large texts, a pug and a bold masthead.
My contents page for my preliminary task is also very boring using pastel like colours that do not stand
out from the white background however my final product uses a housetyle of bright colours that stand
out from the white background.
My contents page for my preliminary task does not contain a bold masthead stating it is the contents
page as the header blends into the background alongside the picturs however this is different to my
final product as a bold masthead is used ion a similar font to the front cover but in a different colour of
black which is continued through with the text on the contents page.
My photoshop skills have imporved as I now know how to remove the background from images and
also use photoshop to create my own pugs ect.

38. My header for my Aquinas Magazine was very plain and simple
and used boring bland colours compares to my improved music
magazine header and strapline which stands out as it is now
separated from the header, the font I used stands out more and
attracts the audiences attention compared to my previous font
on my Aquinas magazine.
I created a button for my
Aquinas Magazine using simple
shapes and boring colours with
simple black font compared to
my improved button on my
Music Magazine which was
created with Photoshop and
uses various different fonts and
bold colours to stand out on the
page it also keeps within the
house style with the rest of the
front cover
My Extra text on the front cover of my
Aquinas magazine was in a simple font and a boring colour
of black which didn’t stand out on the page on my Music
Magazine I improved this by using 2 of red and black and
using a bold font to attract the reader towards the extra
text.