- The document discusses the production process for a magazine called "Clubland" including planning photoshoots, analyzing the front cover, contents page, and interview spread, and getting audience feedback. - Feedback indicated the photos were the main strengths but the contents page layout could be more professional at the bottom. - Completing the preliminary tasks helped the student structure the main tasks and better understand the production process and demands.

1. Evaluation
Abbie Fowler

2. In what way does your media product use,
develop or challenge forms and conventions
of real media products?
My final front cover uses conventions which may have been repeated from real media
products to make my front cover look realistic. In my front cover I repeated some
conventions from mixmag’s original front cover, this was done as some of mixmag’s
conventions looked suitable to repeat for my front cover, it also helped that my
magazine was based on the same place as mixmag’s magazine ‘Ibiza’. The conventions
that were repeated were the positioning of the mast head, this is because it stands out
clearly, and the readers would easily be
able to tell that it is the name of the
magazine. Also, elements like the main
image, the puff promotion, and the
strapline are very similar as they do not
take up too much room or do not ruin the
‘look’ of the magazine.

3. In what way does your media product use,
develop or challenge forms and conventions
of real media products?
My magazine ‘repeats’ (Steve Neale) codes and conventions from mixmag magazine as
mixmag magazine has a nice layout as putting more of the important information at the
top of the page and leaving the less important information to the bottom of the page.
There are examples of some
‘difference’, however, in terms of the
forms and conventions in my own
media product for example I made
more clear of certain things within this
page, I made more clear that stories
were on the left hand side with
sections to show which bit is what
within the page. I made it more clear
by adding pictures so people can see
the more interesting bits within the
page.

4. In what way does your media product
use, develop or challenge forms and
conventions of real media products?
The interview across the 2 pages, repeats (Steve Neale) codes and conventions by having
a specific ‘box’ layout, which makes things clearer for the readers to understand and not
get the writing confused within the images. Although the colour is not consistent
throughout the 2 page interview of mixmag, my magazine has still taken the idea of
having it as a ‘dark’ magazine with the bright colours of text to enhance the appeal of it
being more like ‘festivals’ as they are based around bright colours.

5. How does your media product
represent particular social groups
The denotation of representation is the ‘E’ category of the socio-
economic needs table. Within this section it relates to;
unemployed, students, pensioners and casual workers, but
mainly relates to students within this category. This is because
my genre of my magazine is targeted towards -17-24 year olds.
This means that this would appeal to my magazine profile
because of the way I created it. The magazine, across the 4
pages, helps to represent my social group as the price of my
magazine is cheap which makes it more easier and affordable to
buy. For example; the use of colours across my pages, are more
appealing towards the audience to fit the genre of my magazine.

6. What kind of media institution might
distribute your media product and
why?
From the research that was completed pre-production, I
would envisage that ‘DMC publishing’ would publish my
magazine ‘clubland’ because it has published magazines
that are similar to ‘clubland’ and the genre of the
magazines before, therefore it would be interested in
publishing mine.
The similarities of my magazine ‘clubland’ to ‘MixMag’
also ‘signifies’ (De Saussure) that the genre of my
magazine will appeal to this publisher as this is the kind
of magazine that they’re looking to publish, considering
as they already have published one which is ‘Mixmag’.

7. Who would be the audience for your
media product and why?
Katz’ Uses and Gratifications theory
According to Katz’ Uses and Gratification theory the readers can escape their mind and be
able to relate to the magazine, by either relating to the magazine – ‘personal
identification’, the reader can build a close bond with the star on the cover – ‘personal
relationship’, the readers can learn something from reading the magazine – ‘inform and
educate’ or ‘diversion’ – where the reader can immerse themselves in the life of the artist.
Hartley’s seven subjectivities
According to Hartley’s seven subjectivities focus’ on the different types of people. This
could be anything like; Age, Gender, Class, Self-image, Nationality, Family and ethnicity. For
example; my gender focus is on any gender, and my age is based around young adults or
older teenagers.
Maslow’s Hierarchy of needs
According to Maslow's hierarchy of needs people fit into different categories
depending on what type of person they are. For example; Social
climbers, Explores, Survivors and caregivers. My target audience would fall into
being survivors as they would like to keep up to date with the ‘clubbing’ culture
and all the important dates.

8. How did you attract/address your
audience
In order to attract the intended audience of older
teenagers/young adults I decided to use different
codes and conventions which would especially
appeal to my target audience and represented
them in a particular way which would enhance to
audience to be attracted to this. The inclusion of
codes and conventions such as the main image
and main headline helped to appeal to the target
audience because it helps them to realise what the
magazine genre is and gives it some star appeal
which would make them want to read it more due
to the fact it has a famous DJ being interviewed
and is the main part of the magazine.

9. What have you learnt about
technologies from the process of
constructing this product
The denotation of the software used to construct
the media product entitled ‘clubland’ was to be
able to get the magazine to look its full potential
and the best it can be using Photoshop. In order for
this product to look fit for purpose and appeal to
the target audience, I decided to create the main
picture’s effect on Photoshop using the tool ‘hue
and saturation’ this helped me achieve my desired
look for this magazine by adding a professional look
on my main images.

10. Photography planning – front cover
In order to make my pictures successful, I had to make sure the
planning was done in good time and was structured in a professional
way, to make sure they turn out the best they can be, when it comes
to the day of actually taking the pictures to reduce less problems or
more unlikely for anything to go wrong.
I chose Simon for my main picture and the main person who will be
focused on throughout my magazine production, as when I researched
other images on other magazines with the same genre as mine they all
had that ‘star appeal’ on a beach with appealing tanned bodies, or
either at festivals. This is why Simon was a good choice as he
represented this nicely.
I needed costumes to make Simon look like he fits in within the
‘clubbing’/ ‘festival’ life. For example; wearing beach clothes and
accessories like sunglasses to fit the purpose of the genre of my
magazine

11. Photography planning - contents
I chose the shot type of a mid-shot of another well known
person on my contents page to give it more ‘star appeal’, This
had to be represented in the same way as the front cover but
with different costumes, to show how there is more than one
setting, like beaches, festivals, in order for it to appeal to a wider
range of audience. This is similar to other magazines by giving it
a wider range of possibilities which could be in throughout the
magazine. I had to ensure that the quality of the pictures was
repeated throughout the magazine to maintain the professional
look throughout the whole magazine. I integrated text and
imagery together by making the text fit in nicely around the
images and making the text colour go well with the background
colour.

12. Photography planning - interview
I took the pictures which are represented within the double
page to show the audience what that person (Simon) goes
through on his daily life and what they can do if they go to the
same places, so it promotes not only the magazine but the
different festivals around the world.
I had to ensure the layout was ‘repeated’ from other
magazines in order to achieve the professional look, and for
the page to make clear sense to the readers on what they are
willing to read.
I integrated text and imagery together by using the ‘pen’ tool
to make the text fit nicely around or above my images that are
used and making sure my text didn't’t clash with the
background or the image colours, so by making the text or
even the initials stand out.

13. Analysing my front cover
Strapline
Masthead
Puff /
competition
promotion
Main image
Main headline
Cover stories
Barcode / Price
/ Date / Social
networking sites
Web address

14. Analysing my contents page
Editorial
Page
number
Signature
Contents
Smaller
images to
support
the story
Sections
Social
network

15. Analysing my double page spread
interview
Page
number
s
Web address
Masthead
Name of
person being
interviewed
Brief
introduction
Magazine responsibilities
Question
s and
answers
Images
Quotes
Ending
paragraph

16. Audience feedback
Original Questionnaire - Feedback from the Questionnaire -
Most of the 10 people I asked for my questionnaire
all agreed that the pictures were the main
strengths of my front cover, my contents page, and
my double page spread. This helps me to know
that if I was to change anything in the future I
would not change the pictures as they are the
main bits which make the magazine stand out.
There was not many weaknesses other than the
contents page which was to change the layout of
the bottom half of the page to make it look more
professional as the other elements of the page
look professional and then it goes off the
‘professional’ look towards the end of the page.
Nearly everyone agrees that my magazine mostly
relates to Q magazine even though it’s a different
genre magazine.

17. Looking back at your preliminary task,
what do you feel you have learnt in the
progression from it to the full product
Looking back at my Preliminary task, I feel that having completed that
task fully and learning about the different demands of the production
process, that I have learnt what was required and a lot more for the
main tasks. This helped me realise everything I needed to do and in
what order I needed to finish things in. by completing my Preliminary
tasks step-by-step it helped me to be able to structure my main tasks
in the same way to make it an easier process for myself.
There is evidence od progression that I feel particularly demonstrates
how I met the demands of the production process, for example;
making sure I included all of the codes and conventions within my
main tasks, which meets the demands as that is an important process
of the production.