The document describes a magazine called "BeatMag" about the dubstep music genre. It discusses how the magazine uses conventions like bold text and rule of thirds layout to attract attention. The target audience is described as younger socioeconomic class E-D students and teenagers. Both genders are targeted by featuring a young white male artist and including images of music equipment to appeal to older readers. The creator learned skills using Adobe Photoshop and InDesign to design professional-looking pages, and how to construct a media product to effectively represent and address the intended audience.