The document outlines ten reasons why Maui is an ideal location for the adoption of electric vehicles (EVs), highlighting benefits such as its small geographical size, high visitor numbers, and the integration of EV infrastructure in rental car companies. Maui's isolated power grid presents opportunities to harness renewable energy and accommodate EVs, providing both economic and environmental advantages. The creation of the Maui Electric Vehicle Alliance aims to collaborate on promoting EV adoption and developing necessary infrastructure among various stakeholders.

1. TOP
10
REASONS
WHY
MAUI
IS
THE
PERFECT
SITE
FOR
ELECTRIC
VEHICLES

2. EVs
pose
mul=ple
challenges
to
mass
adop=on
• They
are
expensive
• They
require
new
infrastructure
• They
provoke
“range
anxiety”
• They
require
consumers
to
change
their
fueling
behavior

3. Challenges
for
EVs
(cont.)
• Poten=al
owners
are
concerned
that
current
technology
will
become
obsolete
quickly
• Most
are
sold
in
advance,
so
limited
opportuni=es
for
test
driving
exist
• They
create
an
unknown
impact
on
old
u=lity
grids

4. But
Maui
could
create
a
new
paradigm
for
drivers:
Here
are
10
reasons
why
.
.
.

5. #10
Maui
will
benefit
from
early
delivery
of
EVs

6. #9
Maui
is
geographically
small
(which
helps
with
“range
anxiety”)
26
Miles
across
48
miles
wide

7. #8
Maui
hosts
nearly
2
million
visitors
per
year,
(or,
on
average,
over
half
of
the
people
here
are
visitors)
and
.
.
.

8. 85%
of
them
choose
rental
cars
for
transporta=on.

9. That’s
important
in
this
plan,
because
EVs
make
sense
for
rental
car
companies:

10. • Rental
car
companies
can
purchase
in
large
quan==es
• Fleets
change
over
quickly
(they
don’t
have
to
worry
about
geang
stuck
with
obsolete
technology)

11. • Rental
car
companies
can
capture
value
when
they
resell
the
cars
• Having
EVs
makes
them
more
compe==ve
in
the
rental
market

12. EVs
will
also
appeal
to
rental
car
customers
because
.
.
.
• They
can
try
the
cars
without
commiang
to
a
major
purchase
• The
infrastructure
is
taken
care
of
at
their
des=na=on

13. • They
can
get
an
extended
“test
drive”
experience
• The
car
becomes
part
of
the
vaca=on
adventure
And
• In
some
cases,
refueling
is
covered
by
their
hotels
(Which
leads
us
to
our
next
set
of
reasons
.
.
.
)

14. #7
A
majority
of
visitors
stay
at
hotels
or
condos
clustered
along
the
south
and
west
coasts
of
the
island
(where
they
can
recharge
their
EV
cars
overnight)

15. #6
Parking
facili=es
that
are
available
for
use
by
the
general
public
and
have
at
least
100
spaces
are
required
to
install
an
EV
charger
for
every
100
spaces

16. #5
Golf
courses,
restaurants,
and
major
tourist
des=na=ons
are
installing
charging
sta=ons

17. #4
Rental
cars
will
encourage
local
adop=on
• EVs
will
become
familiar
(as
hybrids
did)
• Infrastructure
for
visitor
des=na=ons
can
also
serve
local
drivers
(malls,
restaurants,
etc.)
• Seeing
EVs
on
the
road
will
increase
buyer
interest
• Local
drivers
can
rent
EVs
on
a
trial
basis
• Maintenance
service
will
be
available

18. #3
EVs
will
assist
Maui’s
isolated
grid
to
integrate
renewable
energy:
• Wind
and
solar
energy
are
readily
available
on
Maui,
but
.
.
.
• The
local
power
company
limits
variable
energy
sources
to
15%
because
of
its
impact
to
an
old
grid

19. • Most
EVs
will
charge
at
night,
when
loads
on
the
u=lity
are
low
• EVs
will
help
the
local
u=lity
company
use
energy
from
wind
farms
(which
is
frequently
highest
at
night)

20. • During
the
day=me,
EVs
can
draw
on
solar
energy
(and
the
technology
is
available)

21. • And
EVs
also
become
a
poten=al
source
of
storage
-­‐
a
cri=cal
component
for
an
isolated
grid

22. #2
Because
of
having
an
isolated
grid,
Maui
has
been
selected
as
a
test
site
for
“Smart
Grid”
systems
by
several
major
companies,
including
MECO,
GE,
and
Hitachi

23.
And
the
#1
Reason
EVs
make
sense
for
Maui?

24. Gas
Prices
are
the
highest
in
the
na=on!
Price
shown
from
May
2011

25. Why
are
EVs
important
for
Hawaiʻi?
• Hawaiʻi
is
the
na=on’s
most
dependent
state
on
foreign
oil
• Hawaiʻi
spent
$7
billion
impor=ng
oil
–money
lost
to
reinves=ng
in
the
local
economy
• 60%
of
that
is
spent
for
transporta=on
• Hawaiʻi
has
set
a
goal
of
genera=ng
40%
of
its
energy
locally
by
2030

26. DEPARTMENT OF BUSINESS,
ECONOMIC DEVELOPMENT, ND
TOURISM
University
of
Hawaii
Maui
College,
in
partnership
with
the
State
of
Hawaii’s
Department
of
Business,
Economic
Development,
has
a
plan
for
helping
Maui
become
a
na=onal
leader
in
the
mass
adop=on
of
electric
vehicles
(EVs):

27.
Maui
Electric
Vehicle
Alliance
(EVA)
Maui
EVA
will
bring
together
interested
par=es
to
develop
a
collabora=ve
strategy
for
promo=ng
EVs
and
encouraging
infrastructure
development.
The
group
consists
of
government,
business,
academic,
and
non-­‐
profit
organiza=ons.

28. Project
Partners
• Honolulu
Clean
Ci+es
• Hawaii
Electric
Vehicle
Network
• University
of
California
–
San
Diego
Corpora+on
• San
Diego
Regional
Clean
Fuels
Coali+on
• Hawaii
Electricians
Training
Fund
• AeroVironment
• Hawaii
Renewable
Energy
Development
• Be=er
Place
Venture
• Castle
and
Cooke
• Hawaii
Energy
and
Technology
• CATRALA
(Car
&
Truck
Rental
• Hawaii
Natural
Energy
Ins+tute
Associa+on)
• The
Hertz
Corpora+on
• Chevron
Energy
Solu+ons
• Honua
Kai
Hotel
• County
of
Maui
• HNU
Energy
• Des+na+on
Resorts
Hawaii,
Inc.
• HTDC
-­‐
MEP
• EAN
Holdings
(Enterprise)
• Jim
Falk
Automo+ve
Group
• GreenCar
Hawaii
• Maui
Economic
Development
Board
• Grand
Wailea
Resort
Hotel
&
Spa
• Maui
Electric
Company
• Hawaii
Automobile
Dealers
Associa+on
• Maui
Hotel
and
Lodging
Associa+on
• Hawaii
Electric
Company
• Rising
Sun
Solar

29. Planning
will
begin
in
Fall
2011
For
further
informa=on,
contact
Susan
Wyche,
Special
Projects
Coordinator
University
of
Hawaii
Maui
College
Tel.
808-­‐984-­‐3670
swyche@hawaii.edu

30. Slide
Credits
• Slide
1,
photograph
by
Hiren
• Slide
4,
image
from
hop://green.autoblog.com
• Slide
6,
map
by
Google
Maps
• Slide
7,
image
of
Maui
Airport
(OGG)
• Slide
9,
images
of
Enterprise
and
Hertz
EV
rental
car
adver=sements
• Slide
14,
Photograph
by
Randall
Michelson
• Slide
15,
Photograph
of
Beoer
Place
charging
sta=on,
image
from
hop://caradvice.com.au
• Slide
16,
image
of
Kahili
Golf
Course,
Maui,
image
from
hop://www.hgcsa.org
• Slide
18,
image
of
Maui
Electric
Company
Power
Plant,
from
hop://www.hawaiiforvisitors.com
• Slide
19,
image
of
Kaheawa
Wind
Farm
from
hop://www.beoerplace.com
• Slide
20,
image
of
GE
Solar-­‐powered
Carport
• Slide
21,
image
of
Chargepoint
charging
sta=on
• Slide
24,
photograph
by
Susan
Wyche