CHARGED 2020
The Global Energy Storage Forum 2010
              30 June-1 July, San Diego-USA

Driving sustainable innovation along the energy storage and
                   smart-grid value chain




         Accelerating the transition to EVs

                      ~better place~
Accelerating the
transition to EVs




July 2010




CONFIDENTIAL © 2010 Better Place
CONFIDENTIAL © 2010 Better Place
                                   3
CONFIDENTIAL © 2010 Better Place
                                   4
1900:
                                   4,192 Cars
                                   Sold
                                   1912:
                                   356,000




CONFIDENTIAL © 2010 Better Place
                                           5
Our Oil $ at Work.




CONFIDENTIAL © 2010 Better Place
                                   6
CONFIDENTIAL © 2010 Better Place
                                   7
CONFIDENTIAL © 2010 Better Place
                                   8
The Electric Vehicle: providing a superior driving
experience

• Instant and smooth acceleration
• Quiet (inside and out)
• Minimal maintenance
• Efficient energy usage
• Zero tail pipe emissions




CONFIDENTIAL © 2010 Better Place
                                                     9
Advanced lithium-ion battery technology


• Superior performance and range
• Twice the energy density and
    power as NiMH
•   Cost has decreased by 75% in
    past 10 years, and continues to
    decline
•   Lifetime: 8 years and 2,000 full
    recharges (i.e., 200,000 miles)
•   Non-toxic
•   95% recyclable / reusable




CONFIDENTIAL © 2010 Better Place
                                          10
                                          10
Rapid growth in EV and HEV models


models
 # of




   Source: “Electric Vehicles: Plugged In 2,” Deutsche Bank, 11/3/2009




 CONFIDENTIAL © 2010 Better Place
                                                                         11
                                                                         11
EV Predictions…..
“According to Carlos Ghosn, 10% of cars will run on electricity by 2020.” Ghosn
has pledged to spend $6 billion on EV technology from 2007 to 2011 - an
amount equal to the combined annual research and development budgets at
Nissan and Renault

HSBC
We expect a potential market volume of 18.2m hybrid and electric vehicles a
year, or 17.3% of total light vehicle sales, by 2020.

Merrill Lynch
Our forecast for electrified vehicles calls for ~15% penetration of global vehicle
sales in 2020. Our global forecast is for annual electrified vehicle unit sales to
reach ~3.5 million by 2015 and ~14.5 million by 2020. These figures translate to
an $8.5 billion battery market by 2015 increasing to $46 billion by 2020.

Deutsche Bank
Overall, we believe by 2020, 17% of the global automobile market could be
comprised of HEVs, PHEVs, and full EVs, up from 1% today.

CONFIDENTIAL © 2010 Better Place
                                                                             12
                                                                             12
Better Place addressing EV needs


        Customer Need                                   Solution
                                   Better Place installs personal and public charge
Ease of use
                                   spots making it easy to charge up wherever you are

                                   Battery switch stations to provide fully charged
Extended range
                                   batteries on long distance trips

                                   Better Place pays for and owns the battery, reducing
Affordability                      upfront cost and technological risk; customers pay an
                                   affordable monthly fee

Positive ownership                 Full tank every morning, zero emissions driving
experience                         satisfaction


                                   Managed EV services aligns electricity supply and
Energy supply
                                   demand



CONFIDENTIAL © 2010 Better Place
                                                                                        13
                                                                                        13
Better Place Charge Spot: Intelligent EV Infrastructure


Commer   Single-Family Home                       Charge
      cial                                          Spots• Level II
                                                                  •Standar
Public Multi-Unit                                                  ds
                            Home                                   complian
                                                                   t
• Plug and charge at home, work, school or while you shop or play •
• Widely deployed in public locations in advance of cars

• Eliminates gas station stops, pumps, and unpredictable prices
                                                                   Intelligen
     CONFIDENTIAL © 2010 Better Place
                                                                   t 14
                                                                     14
Battery switch stations for long trips & high mileage
vehicles




                                                              Rendering




• Replaces a depleted battery with a fully-charged one for
  continuous driving (i.e. trips >100 miles)
• Automated process takes less time than filling a gas tank

CONFIDENTIAL © 2010 Better Place
                                                                     15
                                                                     15
Integrated EV driver services


• Trip planning
• Energy monitoring
• Charge scheduling
• Battery swap scheduling
• 24/7 support and roadside
  services




CONFIDENTIAL © 2010 Better Place
                                   16
                                   16
Hitting business and technology milestones




     Oct 2007                                         Mar 2008
                                                                                                         Nov 2008
 Company launched                                2nd operating company
  with funding from                                   established in                                  1st US efforts with
VantagePoint Partners                             Denmark partnering                                California leadership in
   and Israel Corp.                                with DONG Energy                                        Bay Area




                             Jan 2008                                          Oct 2008                                             Dec 2008
                        1st operating company                            3rd operating company                                    1st charge spots
                         established in Israel                           established in Australia                              installed and tested in
                                                                                                                                        Israel




    CONFIDENTIAL © 2010 Better Place
                                                                                                                                              17
                                                                                                                                              17
Hitting business and technology milestones




                                                             Jan 2010                       April 2010
                         Sep 2009
                                                      $350M in additional                 Tokyo Electric Taxi
                  Demonstration of the                funding from major                     Project – first
                  EV solution, 100k EV                  global financial                switchable battery EVs
                  order of Renault EVs                    institutions                      in marketplace




    May 2009                             Dec 2009                           April 2010                           Q4 2010
    Battery switch                  Initial deployment and                Chery announces                Full Better Place EV
     technology                      testing of network in              MOU with Better Place            network test in Israel
   demonstrated to                          Denmark                        on joint EV tech
industry and public in                                                   development China
    Yokohama, JP




     CONFIDENTIAL © 2010 Better Place
                                                                                                                                  18
                                                                                                                                  18
Better Place and Chery sign collaboration MOU for
prototype switchable-battery EVs

• Chery is China’s largest independent auto producer and exporter
• Goal: secure regional Chinese government EV pilot projects
• Demonstration of switchable-battery EV solution at Auto China 2010
   • Chery exhibit featured elements of the Better Place EV solution, including
     charge spots and battery-switch technology displayed with a Riich G5 sedan




CONFIDENTIAL © 2010 Better Place
                                                                                  19
                                                                                  19
Initial test of full solution in Israel in 4Q 2010


• Vision partners to participate and
  provide early feedback prior to full
  launch
• Vehicles
   • Renault Fluence, first full size EV
     developed for mass market
• Charging at home and public
  charge spots
• Battery switch stations to enable
  full country mobility
• Integration with utility partner




CONFIDENTIAL © 2010 Better Place
                                                     20
                                                     20
Tokyo Taxi Demonstration Video




CONFIDENTIAL © 2010 Better Place
                                   21
                                   21
EVs Pose Challenges to Utilities




T&D Impacts                        Generation Impacts

•Localized “hot                    •Increased peak
spots”                             demand
•Deployment                        •Market price
CONFIDENTIAL © 2010 Better Place
                                                        22
                                                        22
EV Charging Ad Hoc, Off Peak and Smart Charging…




From an electrical
grid perspective,
when is the best time
to charge?


CONFIDENTIAL © 2010 Better Place
                                                   23
                                                   23
Managed charging minimizes risks and costs to utilities


         Israel Electric Co. study:
           Managed EV charging
Projected grid Impacts of 2 million electric vehicles


(2008)
        significantly reduces system
Israel Electric Co.        Additional
                           Generation
                                        Additional
                                        Transmission
                                                              Additional
                                                              Distribution
                                                                                Total Cost


       costs of EV adoption to utilities
Unmanaged
Charging
                           2,345 MW     1 switching station
                                        10 substations
                                                              2,158 km cables   $4,586M

                                        18 transformers

Off-Peak                   1,770 MW     1 switching station   1,581 km cables   $3,414M
Incentives                              7 substations
                                        13 transformers

Managed Charging None                   None                  287 km cables     $471M




   CONFIDENTIAL © 2010 Better Place
                                                                                             24
                                                                                             24
Managed Charging Creates Opportunity
   Generation                                T&D               Consumers




Energy Storage                          Ancillary Services   Micro-grids
Renewables                              Demand Mgmt          Distributed RE
Integration
Virtual Generation



                                       T&D Benefits
                                   Renewables Integration
                                     System Efficiency
                                    Emissions Reduction
CONFIDENTIAL © 2010 Better Place
                                                                              25
                                                                              25
Managed EV Charging Network
                               utility
                             system planning
                                                                        office buildings
                            supply management
                                                               LCC
                                                                       retail space
                             load management                            multi-unit residences
                            customer services
                                                                        public charge spots




                              utility API                             single-unit residence

                                  EV charge
                                                                      (smart metering/HAN)
  back office & analytics




                                 management
                                                charging API




                                EV network
                                management
                                                                         battery switch
                                  EV driver
                                  services                                stations
                            EV driver API
                                                                     power lines
                                                                     2-way communications

                                                                                    26
CONFIDENTIAL © 2010 Better Place
                                                                                     26
Key Elements
• Integrated communication chain (EVs, charge
   spots, driver)
     • Real-time communication along the chain
     • Dynamic control over every CS node

• Centralized control center
     • Optimization and system control
     • “Dispatchable” charge plans for every customer

• Back office systems to manage control and
  customer data to meet operational needs
• Future-proofed, scalable, high-performance
  architecture
• Robust infrastructure deployment methodology

CONFIDENTIAL © 2010 Better Place
                                                        27
                                                        27
Managed EV Services, Denmark
                                    4000.0


Typical Daily
Load                                3000.0

~68 GWh
Wind
                            MW


                                    2000.0
~17 GWh
                                             Wind           Load

                                    1000.0




                                        0
                                              1 3 5 7 911 15 19 23
                                                        13 17 21
                                                    Time [h]



 CONFIDENTIAL © 2010 Better Place
Managed EV Services, Denmark, ~20% 400k EVs

                                         4000.0

Typical Daily
Load
                                         3000.0
~68 GWh
Wind
                                    MW


~17 GWh                                  2000.0

EVs
                                              Wind         Load
~3 GWh                                   1000.0




                                             0
                                                  13579 1357913
                                                       11 11122
                                                     Time [h]
 CONFIDENTIAL © 2010 Better Place
Regulation Ancillary Service
   • Regulation is the continuous matching of
     electrical generation & load
   • Regulation is controlled by contracted power
     plant(s) providing an ancillary service by
     ramping up or down in real time
   • This continuous “fine tuning” is a very small
     fraction of the total load
   • In United States, loads that can be similarly
     controlled have equal standing to provide
     regulation ancillary services



CONFIDENTIAL © 2010 Better Place
                                                     30
                                                     30
Power Plant Providing Regulation




Shaded region represents net energy
     generated by powerplant
  CONFIDENTIAL © 2010 Better Place
                                     31
                                     31
EV Providing load-only Regulation via




Shaded region represents net energy
    Shaded region represents net
     generated by powerplant
  CONFIDENTIAL © 2010 Better Place
                                          32
                                          32
Wind is Variable

                                                                                                                 Wind profile pattern in April 2007

                  700



                  600
                                                 −   Day 29



                  500                                                                               −        Day 9
        Megawat




                  400
          ts




                                 −       Day 5
                                                              −   Day 26
                  300


                                                                                                                                                        −    Average
                  200



                  100



                    0

                         1   2       3       4        5       6    7       8   9   10   11     12       13      14   15   16   17   18   19   20   21   22   23   24

                  -100
                                                                                             Hour



Smart charging has the potential to
dispatch the EV load in alignment
 CONFIDENTIAL © 2010 Better Place
                                                                                                                                                                       33
                                                                                                                                                                       33
Intermittent Renewable Energy, Hawaii   Hawaiian Electric Company, Inc.
                                         Maui Electric Company, Ltd.
                                         Hawaii Electric Light Co., Inc.




CONFIDENTIAL © 2010 Better Place
                                                        34
                                                        34
CONFIDENTIAL © 2010 Better Place
                                   35
                                   35

Accelerating The Transition To EVs

  • 1.
    CHARGED 2020 The GlobalEnergy Storage Forum 2010 30 June-1 July, San Diego-USA Driving sustainable innovation along the energy storage and smart-grid value chain Accelerating the transition to EVs ~better place~
  • 2.
    Accelerating the transition toEVs July 2010 CONFIDENTIAL © 2010 Better Place
  • 3.
    CONFIDENTIAL © 2010Better Place 3
  • 4.
    CONFIDENTIAL © 2010Better Place 4
  • 5.
    1900: 4,192 Cars Sold 1912: 356,000 CONFIDENTIAL © 2010 Better Place 5
  • 6.
    Our Oil $at Work. CONFIDENTIAL © 2010 Better Place 6
  • 7.
    CONFIDENTIAL © 2010Better Place 7
  • 8.
    CONFIDENTIAL © 2010Better Place 8
  • 9.
    The Electric Vehicle:providing a superior driving experience • Instant and smooth acceleration • Quiet (inside and out) • Minimal maintenance • Efficient energy usage • Zero tail pipe emissions CONFIDENTIAL © 2010 Better Place 9
  • 10.
    Advanced lithium-ion batterytechnology • Superior performance and range • Twice the energy density and power as NiMH • Cost has decreased by 75% in past 10 years, and continues to decline • Lifetime: 8 years and 2,000 full recharges (i.e., 200,000 miles) • Non-toxic • 95% recyclable / reusable CONFIDENTIAL © 2010 Better Place 10 10
  • 11.
    Rapid growth inEV and HEV models models # of Source: “Electric Vehicles: Plugged In 2,” Deutsche Bank, 11/3/2009 CONFIDENTIAL © 2010 Better Place 11 11
  • 12.
    EV Predictions….. “According toCarlos Ghosn, 10% of cars will run on electricity by 2020.” Ghosn has pledged to spend $6 billion on EV technology from 2007 to 2011 - an amount equal to the combined annual research and development budgets at Nissan and Renault HSBC We expect a potential market volume of 18.2m hybrid and electric vehicles a year, or 17.3% of total light vehicle sales, by 2020. Merrill Lynch Our forecast for electrified vehicles calls for ~15% penetration of global vehicle sales in 2020. Our global forecast is for annual electrified vehicle unit sales to reach ~3.5 million by 2015 and ~14.5 million by 2020. These figures translate to an $8.5 billion battery market by 2015 increasing to $46 billion by 2020. Deutsche Bank Overall, we believe by 2020, 17% of the global automobile market could be comprised of HEVs, PHEVs, and full EVs, up from 1% today. CONFIDENTIAL © 2010 Better Place 12 12
  • 13.
    Better Place addressingEV needs Customer Need Solution Better Place installs personal and public charge Ease of use spots making it easy to charge up wherever you are Battery switch stations to provide fully charged Extended range batteries on long distance trips Better Place pays for and owns the battery, reducing Affordability upfront cost and technological risk; customers pay an affordable monthly fee Positive ownership Full tank every morning, zero emissions driving experience satisfaction Managed EV services aligns electricity supply and Energy supply demand CONFIDENTIAL © 2010 Better Place 13 13
  • 14.
    Better Place ChargeSpot: Intelligent EV Infrastructure Commer Single-Family Home Charge cial Spots• Level II •Standar Public Multi-Unit ds Home complian t • Plug and charge at home, work, school or while you shop or play • • Widely deployed in public locations in advance of cars • Eliminates gas station stops, pumps, and unpredictable prices Intelligen CONFIDENTIAL © 2010 Better Place t 14 14
  • 15.
    Battery switch stationsfor long trips & high mileage vehicles Rendering • Replaces a depleted battery with a fully-charged one for continuous driving (i.e. trips >100 miles) • Automated process takes less time than filling a gas tank CONFIDENTIAL © 2010 Better Place 15 15
  • 16.
    Integrated EV driverservices • Trip planning • Energy monitoring • Charge scheduling • Battery swap scheduling • 24/7 support and roadside services CONFIDENTIAL © 2010 Better Place 16 16
  • 17.
    Hitting business andtechnology milestones Oct 2007 Mar 2008 Nov 2008 Company launched 2nd operating company with funding from established in 1st US efforts with VantagePoint Partners Denmark partnering California leadership in and Israel Corp. with DONG Energy Bay Area Jan 2008 Oct 2008 Dec 2008 1st operating company 3rd operating company 1st charge spots established in Israel established in Australia installed and tested in Israel CONFIDENTIAL © 2010 Better Place 17 17
  • 18.
    Hitting business andtechnology milestones Jan 2010 April 2010 Sep 2009 $350M in additional Tokyo Electric Taxi Demonstration of the funding from major Project – first EV solution, 100k EV global financial switchable battery EVs order of Renault EVs institutions in marketplace May 2009 Dec 2009 April 2010 Q4 2010 Battery switch Initial deployment and Chery announces Full Better Place EV technology testing of network in MOU with Better Place network test in Israel demonstrated to Denmark on joint EV tech industry and public in development China Yokohama, JP CONFIDENTIAL © 2010 Better Place 18 18
  • 19.
    Better Place andChery sign collaboration MOU for prototype switchable-battery EVs • Chery is China’s largest independent auto producer and exporter • Goal: secure regional Chinese government EV pilot projects • Demonstration of switchable-battery EV solution at Auto China 2010 • Chery exhibit featured elements of the Better Place EV solution, including charge spots and battery-switch technology displayed with a Riich G5 sedan CONFIDENTIAL © 2010 Better Place 19 19
  • 20.
    Initial test offull solution in Israel in 4Q 2010 • Vision partners to participate and provide early feedback prior to full launch • Vehicles • Renault Fluence, first full size EV developed for mass market • Charging at home and public charge spots • Battery switch stations to enable full country mobility • Integration with utility partner CONFIDENTIAL © 2010 Better Place 20 20
  • 21.
    Tokyo Taxi DemonstrationVideo CONFIDENTIAL © 2010 Better Place 21 21
  • 22.
    EVs Pose Challengesto Utilities T&D Impacts Generation Impacts •Localized “hot •Increased peak spots” demand •Deployment •Market price CONFIDENTIAL © 2010 Better Place 22 22
  • 23.
    EV Charging AdHoc, Off Peak and Smart Charging… From an electrical grid perspective, when is the best time to charge? CONFIDENTIAL © 2010 Better Place 23 23
  • 24.
    Managed charging minimizesrisks and costs to utilities Israel Electric Co. study: Managed EV charging Projected grid Impacts of 2 million electric vehicles (2008) significantly reduces system Israel Electric Co. Additional Generation Additional Transmission Additional Distribution Total Cost costs of EV adoption to utilities Unmanaged Charging 2,345 MW 1 switching station 10 substations 2,158 km cables $4,586M 18 transformers Off-Peak 1,770 MW 1 switching station 1,581 km cables $3,414M Incentives 7 substations 13 transformers Managed Charging None None 287 km cables $471M CONFIDENTIAL © 2010 Better Place 24 24
  • 25.
    Managed Charging CreatesOpportunity Generation T&D Consumers Energy Storage Ancillary Services Micro-grids Renewables Demand Mgmt Distributed RE Integration Virtual Generation T&D Benefits Renewables Integration System Efficiency Emissions Reduction CONFIDENTIAL © 2010 Better Place 25 25
  • 26.
    Managed EV ChargingNetwork utility system planning office buildings supply management LCC retail space load management multi-unit residences customer services public charge spots utility API single-unit residence EV charge (smart metering/HAN) back office & analytics management charging API EV network management battery switch EV driver services stations EV driver API power lines 2-way communications 26 CONFIDENTIAL © 2010 Better Place 26
  • 27.
    Key Elements • Integratedcommunication chain (EVs, charge spots, driver) • Real-time communication along the chain • Dynamic control over every CS node • Centralized control center • Optimization and system control • “Dispatchable” charge plans for every customer • Back office systems to manage control and customer data to meet operational needs • Future-proofed, scalable, high-performance architecture • Robust infrastructure deployment methodology CONFIDENTIAL © 2010 Better Place 27 27
  • 28.
    Managed EV Services,Denmark 4000.0 Typical Daily Load 3000.0 ~68 GWh Wind MW 2000.0 ~17 GWh Wind Load 1000.0 0 1 3 5 7 911 15 19 23 13 17 21 Time [h] CONFIDENTIAL © 2010 Better Place
  • 29.
    Managed EV Services,Denmark, ~20% 400k EVs 4000.0 Typical Daily Load 3000.0 ~68 GWh Wind MW ~17 GWh 2000.0 EVs Wind Load ~3 GWh 1000.0 0 13579 1357913 11 11122 Time [h] CONFIDENTIAL © 2010 Better Place
  • 30.
    Regulation Ancillary Service • Regulation is the continuous matching of electrical generation & load • Regulation is controlled by contracted power plant(s) providing an ancillary service by ramping up or down in real time • This continuous “fine tuning” is a very small fraction of the total load • In United States, loads that can be similarly controlled have equal standing to provide regulation ancillary services CONFIDENTIAL © 2010 Better Place 30 30
  • 31.
    Power Plant ProvidingRegulation Shaded region represents net energy generated by powerplant CONFIDENTIAL © 2010 Better Place 31 31
  • 32.
    EV Providing load-onlyRegulation via Shaded region represents net energy Shaded region represents net generated by powerplant CONFIDENTIAL © 2010 Better Place 32 32
  • 33.
    Wind is Variable Wind profile pattern in April 2007 700 600 − Day 29 500 − Day 9 Megawat 400 ts − Day 5 − Day 26 300 − Average 200 100 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 -100 Hour Smart charging has the potential to dispatch the EV load in alignment CONFIDENTIAL © 2010 Better Place 33 33
  • 34.
    Intermittent Renewable Energy,Hawaii Hawaiian Electric Company, Inc. Maui Electric Company, Ltd. Hawaii Electric Light Co., Inc. CONFIDENTIAL © 2010 Better Place 34 34
  • 35.
    CONFIDENTIAL © 2010Better Place 35 35

Editor's Notes

  • #7 http://www.ifitwasmyhome.com/June 26th
  • #8 http://www.ifitwasmyhome.com/
  • #9 Absent the requirements of internal combustion engines and drive trains, EVsprovide instant, smooth, and powerful acceleration.They are silent both inside and out, creating a more peaceful driving experience regardless of speed. (Imagine the difference to those near highways and roadways)With about half the moving parts and minus the high temperatures of gas combustion, EVs are expected to have far lower maintenance requirements and costs.EVs are expected to have 2-3X the efficiency of a similar internal combustionengine car.And it goes without saying, that EV owners have the pride of driving in a socially responsible vehicle with no compromises.
  • #10 A significant factor in the new opportunity for EVs is the now superior performance of the lithium-ion battery. These batteries, compared to their NIMH predecessors in the hybrids on the road today, offer superior performance, range, and are environmentally friendly.
  • #11 The next several years will witness a rapid acceleration of the number of EV and HEV models available from new and traditional automakers, According to Deutsche Bank, there are likely to be more than 120 models of fully electric and hybrid models in the market by 2012, which will offer the requisite choice to consumers looking to purchase an EV.
  • #13 The needs of EV drivers and their communities will be well served by Better Place networks and services.Ease of use:First, the EV needs to be as or more convenient than a gas car. Better Place customers will have full access to a network of charge spots, and a personal charge spot to make it easier to charge up than fill a gas tank.Extended range:Today’s EV batteries support about 100 miles or 160 km of driving on a single charge. That’s far more than most of us drive in a day, making it easy to charge at night and drive wherever during the day.Affordability:Better place absorbs the up front cost of the battery, so that purchasing a new EV is affordable. Thereafter, customers pay only for the services they receive. Positive ownership experience:These services mean that an EV driver will generally wake <<up>> to a fully charged vehicle everyday. No more expensive stops at the gas station, concerns over urban pollution contributions and additional climate change, or the economic and political consequences of undue dependence on foreign oil.Lastly, energy supply:Better Place works with local utilities to load balance and align energy supply and demand, assuring drivers sufficient energy, ultimately based on renewable energy.
  • #14 Better Place deploying full solution around the world – setting up largest EV charging network in the world. Variety of mounting options developed to support home, office and public charging Israel deployment up to 31K charge in 2011
  • #15 Of course, there is the occasional long distance trip, for which even a full battery will not be sufficient. Better Place battery switch stations will automatically replace a depleted battery with a battery which has a full charge, in less time than it takes to fill a tank with gasoline.  It works quite simply. The driver identifies a nearby switch station through the in-vehicle information system. The vehicle enters, much as it would to a car wash, and proceeds down guide rails into a switch-lane conveyor. The automated exchange platform below the vehicle aligns under the depleted battery, initiates the battery release process and lowers the battery from the vehicle. It then replaces the depleted battery with a fully-charged battery. This process can be completed in less than 5 minutes, providing the driver a fast and safe range-extension solution. The depleted battery is stored in a charging bin and automatically passed into a controlled charging cycle for a future customer. Battery switch station chargers are able to recharge a depleted battery in approximately 30 minutes, limiting the total number of batteries required at a given battery switch station. Our firstworking battery switch technology was which on display in Yokohama Japan, where Better Place has been invited to a government sponsored exhibit on EVs. By the end of Q1 there will be an operation battery switch station in Tokyo, enabling EV taxis to operate almost continuously 18 hours per day, seven days a week.
  • #16 The connectivity of the in-car software and the Better Place system creates the first truly networked car. Drivers will have unprecedented flexibility with a navigation system that can plan routes, taking into consideration the vehicle’s current location, energy requirements and charging opportunities as needed. Drivers will also have access to other network-enabled devices and services, including Better Place service support.
  • #17 Among the milestones sincethe Company’s founding in 2007, are the launches of operating companies in Israel, Denmark, and Australia. We initiated efforts in NorthAmerica, including California, Hawaii and Canada (the latter not depicted here given space constraints) all in our first year.By December 2008, we installed and tested charge sports in Israel. **NEXT SLIDE IS ANIMATED ** >> following slide pushes left
  • #19 According to HSBC research, China’s share of the global EV market will grow from 2.7% this year to 35% by 2020
  • #20 Lastly, before the end of the year, we will have a fully functioning network in Israel. Our vision partners and individual drivers will have the opportunity to sign up and drive the new, and first exchangeable battery production vehicle, the Renault Fluence ZE, and charge up at charge spots, exchange their batteries on longer trips and provide feedback to guide our future offerings. This will indeed be an extraordinary year for Better Place, and for all of us who look to live and to build a sustainable future for ourselves and generations to come.
  • #21 Of course, there is the occasional long distance trip, for which even a full battery will not be sufficient. Better Place battery switch stations will automatically replace a depleted battery with a battery which has a full charge, in less time than it takes to fill a tank with gasoline.  It works quite simply. The driver identifies a nearby switch station through the in-vehicle information system. The vehicle enters, much as it would to a car wash, and proceeds down guide rails into a switch-lane conveyor. The automated exchange platform below the vehicle aligns under the depleted battery, initiates the battery release process and lowers the battery from the vehicle. It then replaces the depleted battery with a fully-charged battery. This process can be completed in less than 5 minutes, providing the driver a fast and safe range-extension solution. The depleted battery is stored in a charging bin and automatically passed into a controlled charging cycle for a future customer. Battery switch station chargers are able to recharge a depleted battery in approximately 30 minutes, limiting the total number of batteries required at a given battery switch station. Our firstworking battery switch technology was which on display in Yokohama Japan, where Better Place has been invited to a government sponsored exhibit on EVs. By the end of Q1 there will be an operation battery switch station in Tokyo, enabling EV taxis to operate almost continuously 18 hours per day, seven days a week.
  • #22 DO WE HAVE A MORE RECENT DATA POINT TO LEVERAGE
  • #24 The Israeli Electric Company conducted a feasibility study to examine the impact on the grid under different scenarios on different parts of the electricity value chain (generation, transmission and distribution).Three scenarios where evaluated assuming 2M EV’s by 2020:Random chargingRandom charging with economical incentivesControlled charging
  • #26 Our biz is to provide managed EV services to utilities and consumersIntegrates entire EV chain (grid, charge spot, driver)Manages all control and customer data to meet operational needsScalable, high-performance, distributed architectureCommunication servers support 200,000+ connections/networkLeading distributed message bus (50,000+ msg/sec)