GreenShare is a car sharing service that aims to provide affordable, convenient, and sustainable transportation. The service allows members to easily rent a "green" Volvo from nearby stations for short trips within cities. GreenShare sees opportunities in untapped markets for short inner-city trips and occupying a green niche. Its marketing strategy uses both traditional and new media like social media to promote the brand's environmental values and position itself as part of the transportation ecosystem. The budget forecasts stable growth, cost recovery in the second year, and allocates 15% of revenue to marketing.