The document analyzes the cost relationship between good quality and poor quality in Pakistan's automobile industry, emphasizing the importance of focusing on good quality to improve profitability. It finds that the cost of good quality can be significantly lower than that of poor quality and highlights the financial implications of neglecting preventive measures. The study concludes that reducing the cost of poor quality (COPQ) is crucial for enhancing organizational profitability while maintaining a balance in prevention and appraisal costs.