Defines different types of communication themes, and culture. Other themes involve collectivist vs. individualistic, rhetoric, and the use of Pathos, Logos, and Ethos, along with self-fulfilling prophecy. WARNING: There is sound in this PowerPoint.

4. • Culture: a shared set of values passed down from
generations.
• Collectivist cultures: regard people as deeply connected
to one another.
• “All for one, and one for all.”
• Individualistic cultures: regard each person as distinct.
• Your own success is solely relied on yourself.
Value privacy.

5. Rhetoric: The art of persuasion and
argument in speech.
Ethos: Speaker’s credibility.
Pathos: Appeals to emotion.
Logos: Appeals to logic.

7. Self-fulfilling
prophecies:
Expectations or
judgments of
ourselves that we
bring about
through our own
actions.
Could be positive
and destructive.
Direct definition:
reinforcing
behavior by
directly telling you
who you are.
Particular Other