a presentation i gave on intercultural communication at the international marketing conference at fachhochschule sankt pölten, 18 november 2014.

2. Questions and Observations on
Culture and the Global Village
Generation
Nathan D. Horowitz, MA
Fachhochschule St Pölten
International Week
18 November 2014

3. Structure of this presentation
• Questions for you
• Definitions of culture
• Culture as a lived experience: a narrative
• Questions for me, if there are any

4. • What is culture?

5. • What is culture?
• What is intercultural communication?

6. • What is culture?
• What is intercultural communication?
• Are all cultures equal?

7. • What is culture?
• What is intercultural communication?
• Are all cultures equal?
• Are there values that all cultures share?

8. • What is culture?
• What is intercultural communication?
• Are all cultures equal?
• Are there values that all cultures share?
• Where do your beliefs about the world come
from?

9. • What is culture?
• What is intercultural communication?
• Are all cultures equal?
• Are there values that all cultures share?
• Where do your beliefs about the world come
from?
• Do most people like to live around people who
are like them?

10. • What is culture?
• What is intercultural communication?
• Are all cultures equal?
• Are there values that all cultures share?
• Where do your beliefs about the world come
from?
• Do most people like to live around people who
are like them?
• What social groups do you belong to—groups
defined by nationality, religion, age, etc.?

20. Culture is viewed…
• as civilization

21. Culture is viewed…
• as civilization
• as communication

22. Culture is viewed…
• as civilization
• as communication
• as a general concept

23. Culture is viewed…
• as civilization
• as communication
• as a general concept
• in terms of intercultural communication

24. Culture is viewed…
• as civilization
• as communication
• as a general concept
• in terms of intercultural communication
• as an arena where groups or communities interact

25. Culture is viewed…
• as civilization
• as communication
• as a general concept
• in terms of intercultural communication
• as an arena where groups or communities interact
• as a dynamic construction between and among
people

26. Culture is viewed…
• as civilization
• as communication
• as a general concept
• in terms of intercultural communication
• as an arena where groups or communities interact
• as a dynamic construction between and among
people
• in terms of biology or evolutionary psychology
(Patrick R. Moran, Teaching Culture, pp. 4-5)