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Researching cultureA practical how-to for designersDr. Sam LadnerCopernicus ConsultingBe sure to download the accompanying...
Overview• Geertz’s theory on culture• What is culture? – Values – Behaviours – Symbols• Crestwood Heights• Designing doors...
“Believing, with Max Weber, that man (sic) is an            animal suspended in webs of significance that he            hi...
A twitch
A twitch           A wink
A twitch                      A wink           A parodied wink
“Analysis, then, is sorting out the structures of                                   signification.”Geertz, Clifford. 1973....
A twitch is a brute thing. It has no meaning because its        creator has no intentionality in meaning.
“...culture consists of socially established             structures of meaning in terms of which people do                ...
What is culture?  Values              Behaviours               Symbols
Why study culture in design?
Value orientation model Adapted from Kluckhohn, F. R. (1953). Dominant and variant value orientations. Personality in Natu...
Examples of value orientations
Types of behaviours• Universals• Specialities• Alternatives• Peculiarities  Adapted from Linton, R. 1936. The Study of Man...
Universals
Specialities
Alternatives
Peculiarities
Symbols: more than “brutethings”
Symbols: more than “brutethings”             “This transformation from         ‘brute things’ to social objects is        ...
Emic versus etic  Verstehen
Crestwood Heights: coheringmetaphorsHouse as property    House as stageHouse as home       House as nursery
Case study: doorsValues shape design choicesDesign choices create symbolsDesign choices shape behaviours
Designed to guidevisitors inside.
Designed to tell peoplethe rules.
Who uses this door?
Designed to be behinda second door.
Designed to not evenbe a door at all.
Designed to beglorious.
Who uses this door?
Who uses this door?                 Photo courtesy of: http://www.flickr.com/photos/m-a-s/5531154544/
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Researching culture: a practical how-to for designers

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A presentation with audio that gives a practical way for designers to study culture.

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Researching culture: a practical how-to for designers

  1. 1. Researching cultureA practical how-to for designersDr. Sam LadnerCopernicus ConsultingBe sure to download the accompanying audio!
  2. 2. Overview• Geertz’s theory on culture• What is culture? – Values – Behaviours – Symbols• Crestwood Heights• Designing doors – The moral implications of design
  3. 3. “Believing, with Max Weber, that man (sic) is an animal suspended in webs of significance that he himself has spun, I take culture to be those webs.”Geertz, Clifford. 1973. The Interpretation of Cultures. New York: Basic Books., p. 5
  4. 4. A twitch
  5. 5. A twitch A wink
  6. 6. A twitch A wink A parodied wink
  7. 7. “Analysis, then, is sorting out the structures of signification.”Geertz, Clifford. 1973. The Interpretation of Cultures. New York: Basic Books., p. 9
  8. 8. A twitch is a brute thing. It has no meaning because its creator has no intentionality in meaning.
  9. 9. “...culture consists of socially established structures of meaning in terms of which people do such things as signal conspiracies...”Geertz, Clifford. 1973. The Interpretation of Cultures. New York: Basic Books., p. 13
  10. 10. What is culture? Values Behaviours Symbols
  11. 11. Why study culture in design?
  12. 12. Value orientation model Adapted from Kluckhohn, F. R. (1953). Dominant and variant value orientations. Personality in Nature, Society and Culture. . J. a. K. Murrayh, F.R. New York, Knopf: 346.
  13. 13. Examples of value orientations
  14. 14. Types of behaviours• Universals• Specialities• Alternatives• Peculiarities Adapted from Linton, R. 1936. The Study of Man. New York: Appleton-Century Co.
  15. 15. Universals
  16. 16. Specialities
  17. 17. Alternatives
  18. 18. Peculiarities
  19. 19. Symbols: more than “brutethings”
  20. 20. Symbols: more than “brutethings” “This transformation from ‘brute things’ to social objects is performed mainly by the language that gives reality a social existence.”
  21. 21. Emic versus etic Verstehen
  22. 22. Crestwood Heights: coheringmetaphorsHouse as property House as stageHouse as home House as nursery
  23. 23. Case study: doorsValues shape design choicesDesign choices create symbolsDesign choices shape behaviours
  24. 24. Designed to guidevisitors inside.
  25. 25. Designed to tell peoplethe rules.
  26. 26. Who uses this door?
  27. 27. Designed to be behinda second door.
  28. 28. Designed to not evenbe a door at all.
  29. 29. Designed to beglorious.
  30. 30. Who uses this door?
  31. 31. Who uses this door? Photo courtesy of: http://www.flickr.com/photos/m-a-s/5531154544/
  32. 32. What are the moralimplications of designing aself-closing door?
  33. 33. The assignment:study door design as a way ofunderstanding cultural valueshttp://copernicusconsulting.net/culture-coaching-sessions-improve/

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