Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Multicultural Awareness        Iceberg Theory
You As A Culturally Diverse EntitySource: Lee Gardenswartz and Anita Rowe, Managing diversity: A complete desk reference a...
Who Are You?                                                               You belong to multiple circles                 ...
What is Culture?How would you define culture?
Definition of Culture                Culture is “the collective programming of                  the mind that distinguishe...
Three Levels of Uniqueness in        Mental Programming                         Specific to                               ...
THREE CULTURES MODEL                                                       National                                       ...
Iceberg Theory:           Sources of Differences Between Countries and           Groups                       Culture is l...
Stages of Intercultural Sensitivity                 Denial           Defense        Minimization Acceptance   Adaptation  ...
Stages of Intercultural Sensitivity                Ethnocentric Stages                 Denial of differences             ...
Example:INDIA
INDIA FACTS   Population: 1 billion       16.7% of world’s population       Median Age: 24.9   Literacy Rate: 59.5%  ...
Religions   Religions:       Hindu 80.5%       Muslim 13.4%       Christian 2.3%       Sikh 1.9%       Other 1.8%   ...
Food   Religious value (Non-violence, halaal,    caste taboos)   Symbolic value (fasting)   Societal value (hospitality)
Gujarati ThaliThis is a typicalvegetarian mealin the state ofGujarat, India.
Upcoming SlideShare
Loading in …5
×

Iceberg theory

19,378 views

Published on

Published in: Business, Technology
  • Be the first to comment

Iceberg theory

  1. 1. Multicultural Awareness Iceberg Theory
  2. 2. You As A Culturally Diverse EntitySource: Lee Gardenswartz and Anita Rowe, Managing diversity: A complete desk reference and planning guide, 1993
  3. 3. Who Are You? You belong to multiple circles (e.g. North American, student, etc.)Source: Lee Gardenswartz and Anita Rowe, Managing diversity: A complete desk reference and planning guide, 1993
  4. 4. What is Culture?How would you define culture?
  5. 5. Definition of Culture Culture is “the collective programming of the mind that distinguishes the members of one group or category of people from others.” (p.4)Source: Geert Hofstede & Gert Jan Hofstede, Cultures and organizations: Software of the mind, 2005
  6. 6. Three Levels of Uniqueness in Mental Programming Specific to Inherited and individual learned Personality Specific to group or Culture Learned category Universal Inherited Human NatureSource: Geert Hofstede & Gert Jan Hofstede, Cultures and organizations: Software of the mind, 2005
  7. 7. THREE CULTURES MODEL National Culture Corporate Personal Culture CultureSource: Gardenswartz, L. et.al, The global diversity desk reference, 2003
  8. 8. Iceberg Theory: Sources of Differences Between Countries and Groups Culture is like an iceberg. Most of what we know IDENTITY about people is hidden Language below the surface (their Food Rules, Laws thinking, values, etc.) Values (Software of the mind)Adapted From: Geert Hofstede & Gert Jan Hofstede, Cultures and organizations: Software of the mind, 2005
  9. 9. Stages of Intercultural Sensitivity Denial Defense Minimization Acceptance Adaptation IntegrationSource: M.J. Bennett, The Intercultural Communication Institute
  10. 10. Stages of Intercultural Sensitivity Ethnocentric Stages  Denial of differences  Defense against difference  Minimization of difference Ethnorelative Stages  Acceptance of difference  Adaptation of difference  Integration of differenceSource: M.J. Bennett, The Intercultural Communication Institute
  11. 11. Example:INDIA
  12. 12. INDIA FACTS Population: 1 billion  16.7% of world’s population  Median Age: 24.9 Literacy Rate: 59.5% English Speaking: 350 million
  13. 13. Religions Religions:  Hindu 80.5%  Muslim 13.4%  Christian 2.3%  Sikh 1.9%  Other 1.8%  Unspecified 0.1%
  14. 14. Food Religious value (Non-violence, halaal, caste taboos) Symbolic value (fasting) Societal value (hospitality)
  15. 15. Gujarati ThaliThis is a typicalvegetarian mealin the state ofGujarat, India.

×