The document summarizes Artefact's UX strategy project for Group Health Cooperative's Population Health Management program. The project involved understanding GHC's business objectives and members' healthcare mindsets. This informed defining desired behavior change journeys and mechanisms to support them. The outcomes were a business objectives map, healthcare mindset model, personas, change journeys, opportunities, and 98 business requirements. The process and project manual ensured the strategy could be continued and adapted over time to support GHC's population health goals.