The document discusses Esprit International, a lifestyle brand targeting men and women ages 15-25. It outlines plans to celebrate Esprit's 40th anniversary with a "Love Celebration" concept launching new clothing lines. The celebration will include key visuals, TV, print, and PR campaigns along with gifts and point-of-sale materials to increase awareness, trial purchases, and sales. Common advertising styles and appropriate offline and online media types are also mentioned.

1. f o r C o t y I n t e r n a t i o n a l

2. 1. Shrnutí zadání

3. ESPRIT je medzinárodná mladá lifestyle značka
Pozitívny postoj k životu:
RADOSŤ, JEDNODUCHOSŤ, FAREBNOSŤ, MLADOSŤ, DOBRÁ KVALITA,
ŽIVOTNÝ ŠTÝL, DOSTUPNOŠT PRE KAŽDÉHO, ...
 najsilnejšia lifestyle značka v COTY portfóliu
 konkurenčná značka MEXX
Cieľová skupina: Muži a ženy 15 - 25 r.

4. ESPRIT CELEBRATION
Mother brand oslavuje 40 let
Koncept “Love Celebration”
Launch nové vůně (he/she)

5. CREATIVE CONCEPT SUPPORT
Key visual
TV
Print
PR
GWP + POS
6 tis. ks

6. NAŠE ÚKOLY