Willoughby Design is a woman-owned branding firm located in Missouri, specializing in packaging and retail design to engage consumers, particularly women who make 85% of purchasing decisions. The firm has over 30 years of experience working with a range of clients to create innovative branding strategies that resonate emotionally with customers. Their team consists of experienced professionals who focus on human-centered design, brand strategy, and sustainability.

1. PACKAGING | POINT OF SALE | COMMUNICATIONS

2. designs packaging that sells.
From initial concepts and product naming to branding,
commercialization and merchandising, our design process
is focused on engaging customers across every touch point
of the shopping experience. We bring innovative ideas,
heightened emotion and meaningful stories to consumer
packaged goods. Let us take what makes your brand special
and make it irresistible.

3. Willoughby Design Barn, our creative retreat located in Platte County, Missouri.

4. Willoughby is recognized by industry peers
as one of the leading flobal design firms.

5. Willoughby has helped clients
connect with women for more than 30 years. Women make
85% of consumer purchasing decisions for their families,
businesses and themselves. As a woman-owned firm, we
know this audience well.
We specialize in brand strategy and identities, consumer
packaged goods and retail experiences. With clients ranging
from small entrepreneurial companies to international leaders,
we have deep experience collaborating with in-house teams to
refresh, invigorate and manage brands.

6. We designed the Dictionary of
Brand from A to Z.
These are some of the great brands we’ve worked with.

7. FULL COLOR LOGO ONE
TM

8. How do you design an organic
skincare brand to feel
eco-friendly &
luxurious?

9. Organicare

10. How do you infuse the personality of a
beloved style maven
into a premium brand of artisan paints?

11. Mary Carol Artisan Paints

12. Lee Jeans

13. How do you design labeling to
attract and differentiate
on the retail floor?

14. Après Peau

15. How do you design a signature boutique product around
living and giving
that captures a flair for clean, modern style?

16. How do you promote the solution to a fashion emergency
with a smile?

17. Playtex Stop the Slip

18. Osmia Organics

19. How do you create a feminine, eco–friendly
brand that reflects the philosphy behind the products?

20. Feng

21. How do you design product for a
retail boutique concept
that fuses Asian influences with western style?

22. How do you re-imagine everyday chocolate as a
ready-to-give addition to any gift?

23. Hershey’s Kisses

24. Hershey’s Kisses

27. energetic retail
How do you bottle an
experience for the grocery aisle?
Nestle: Jamba Juice

28. simple
How do you refresh a product as
as sliced bread for today’s mom?

31. create an
How do you partner with a cause to
emotional connection with a brand?
Wonder Bread Promotions

32. How do you reintroduce a legacy brand to
engage today’s consumers?
Retro Wonder Bread

33. Retro Hostess Twinkies

34. How do you inspire people to treat their furry friends with
nutritious and whimsical doggie delights?

35. Three Dog Bakery

36. How do you package crafting
materials to feel like
luxury jewels?

37. EK Success Brands

38. How do you design an eco-friendly paper line that brings
style and sustainability to the mass market?

39. New Leaf Paper

41. New Leaf Paper

43. How do you transform a child’s crafting brand into an exciting toy that
moms and kids love?
Perler Beads Funfusion

44. How do you create new products for an iconic brand that
connect emotionally with each new generation?

45. Hallmark Cards

46. NEW!
HA How do you fix a tomato?
HA With tomato paste!!!
HA What kind of bug comes
out at night?
LAUGHS
A nightling bug!!!
What is a bee's favorite dance?
The Bee Bop!!!
Who writes ghost stories? PUT IT
A ghost writer!!! HERE!
NET WT 28OZ Did you hear the peach Joke??
(1LB 12OZ) 794g It was pityful!!!
How do you turn everyday groceries into
inspirational packages
of hope, compassion, optimism and love?

47. Willoughby tablescape for DIFFA’s Dining by Design Showcase

48. How do you create a product
style,
that has it all:
convenience and
sustainability?

49. Willobag

50. Willoughby Design headquarters, located in Kansas City, Missouri.
A N N W I L L O U G H B Y | president and chief creative officer
Guided by her ongoing mission to make a difference in the world
through design, Ann’s creative oversight is always set on the big
picture. A passionate designer, Ann has built Willoughby Design
into one of the most respected branding firms in the U.S.

51. M E G A N S T E P H E N S | principal, brand voice
Megan specializes in people-centered design thinking.
She guides the creative process by defining what makes each
brand special to consumers and then bringing emotion to the
story. Megan has been responsible for strategic development
and client satisfaction for more than 14 years at Willoughby.
K A T Y B R I G G S | principal, brand strategy
Katy brings nearly 20 years of retail advertising/marketing
experience to Willoughby with an emphasis on strategy and
brand development. She is a strategic thinker with a driving
curiosity to uncover insights. Katy has both agency and
client-side experience.
Z A C K S H U B K A G E L | principal, brand experience
Zack, bringing over ten years of design experience, specializes
in the creation of innovative, branded environments that engage
audiences at every touchpoint. Zack is also a champion for
sustainability and encouraging considered design choices.

52. INTRIGUED? WE HOPE SO.
C o n t act
M e g an St e p h e n s
Prin cip al, Bran d V o ice
mstephens@willoughbydesign.com
816.979.3016
est. 1978 | staff of 15 creatives | affiliations: aiga, aaf, designer’s accord