Bio.
I have…
- Hitch hiked around the globe with my journalist parents from Cape Town to Cairo, San Diego to Terra del Fuego on the very Southern tip of South America and then across the Pacific Island hopping on commercial vessels from Easter Island to Sydney.
- Trained as a hairdresser.
- Assisted Hairstylist Ray Allington in London ( head of Vidal Sassoon)
- Featured in Coca Cola, Levis and Fanta commercials.
- Produced and promoted over 30 dance parties for more than 5000 people at one time
- Designed, owned and managed my own cafes, bars, restaurants and night clubs, whilst promoting some of the best local and international DJ/ entertainers with innovative marketing strategies and frequented by the likes of Jack Nicholson, Jeff Buckley and Sean Penn.
- Imported streetwear brands from the US and retailed them through department stores.
- Designed, manufactured and retailed my own menswear brand out of my own store in Paddington.
- Launched a Lexus at the Icebergs
- Employed as Digital Marketing and product placement manager/ 'influencer' for Reebok and Ben Sherman.
- Styled shoots for media and brands such as General Pants and magazines such as Arena for famed stylist Ray Petri
- Designed and renovated own house in Bondi
- Featured in two home interior design magazines
- Featured in Vogue Men's Magazine as an influencer
Currently directing brand positioning on Social Media, previously for BMW Sydney, Aussie Bodies, Safcol Tuna, Body Trim, Volkswagen, Toyota Guy Leech and many more..
Bio.
I have…
- Hitch hiked around the globe with my journalist parents from Cape Town to Cairo, San Diego to Terra del Fuego on the very Southern tip of South America and then across the Pacific Island hopping on commercial vessels from Easter Island to Sydney.
- Trained as a hairdresser.
- Assisted Hairstylist Ray Allington in London ( head of Vidal Sassoon)
- Featured in Coca Cola, Levis and Fanta commercials.
- Produced and promoted over 30 dance parties for more than 5000 people at one time
- Designed, owned and managed my own cafes, bars, restaurants and night clubs, whilst promoting some of the best local and international DJ/ entertainers with innovative marketing strategies and frequented by the likes of Jack Nicholson, Jeff Buckley and Sean Penn.
- Imported streetwear brands from the US and retailed them through department stores.
- Designed, manufactured and retailed my own menswear brand out of my own store in Paddington.
- Launched a Lexus at the Icebergs
- Employed as Digital Marketing and product placement manager/ 'influencer' for Reebok and Ben Sherman.
- Styled shoots for media and brands such as General Pants and magazines such as Arena for famed stylist Ray Petri
- Designed and renovated own house in Bondi
- Featured in two home interior design magazines
- Featured in Vogue Men's Magazine as an influencer
Currently directing brand positioning on Social Media, previously for BMW Sydney, Aussie Bodies, Safcol Tuna, Body Trim, Volkswagen, Toyota Guy Leech and many more..
2. OCHUTNÁVKY RIO MARE LOSOSOVÉ FILETY
CÍLE: CÍLOVÁ SKUPINA:
podpora nové značky Rio Mare ženy 25 - 54 let
filety z lososa střední až vyšší příjem a vzdělání
demonstrace spotřebitelkám, všichni návštěvníci HM
že existuje perfektní alternativa
pro přípravu jídel z lososa v
podobě RM
spotřebitelka si zakoupila
produkt k přípravě jídla z
lososa pomocí filetu RM
podpora prodeje nového
produktu
3. KONCEPT
Už není třeba chodit na lososa do restaurace
Rio Mare = záruka prvotřídní kvality
nejen tuňákového, ale i lososového masa
Nemusíte trávit zbytečný čas v kuchyni
8. VYHODNOCENÍ
20000
18000
16000
14000
12000
Value Title
10000
17700
8000
12524
10402
6000
4000
2225
2000
Rekapitulace
0
Oslovení zákazníci
Počet ochutnávek
Rozdané letáky
Odhad prodeje
9. CO SE POVEDLO
sdělení zákazníkovi, že je na trhu nový produkt Rio Mare Lososové filety
možnost jeho okamžitého ochutnání
předat informace zákazníkovi o snadném použití v teplé kuchyni
inspirovat zákazníka vybranou kombinací při ochutnávce - zejména použití
zakysané smetany
zacílení na návštěvníky v hypermarketu, hodně ochutnávaly i děti
atraktivní pozice a kostýmy
podpořit prodej ostatních dvou produktů RM Losos (v oleji a zauzeného
lososa)