How To Create A Total Customer Experience, CBX 2018CBX
Dustin Longstreth, Chief Marketing & Strategy Officer at CBX, outlines an approach for brands seeking to deliver a total customer experience. For more info go to: https://cbx.com/
Take a look at our digital beauty book which illustrates some of our beautiful (we're modest) packaging design and branded experience work. You'll also getter a better sense of our personality and agency energy - rock on 落!
In good times and bad, branding will make you or break youDian Hasan
Presentation on the compelling role of Branding in business, and how it gives a company the edge to win the against the competition. They key is the ability for Brands to connect w/ customers on an emotional level. This was presented at the Asia Pacific Retail Conference 2013 in Jakarta, March, 2013
Agency Credentials 2014-Home & Building Products Case StudiesMARC USA
Brunner Advertising - Case Studies: Home and Building Products Category
Integrated Marketing Solutions Targeting Brands In the Building Materials Industry Residential and Commercial
How To Create A Total Customer Experience, CBX 2018CBX
Dustin Longstreth, Chief Marketing & Strategy Officer at CBX, outlines an approach for brands seeking to deliver a total customer experience. For more info go to: https://cbx.com/
Take a look at our digital beauty book which illustrates some of our beautiful (we're modest) packaging design and branded experience work. You'll also getter a better sense of our personality and agency energy - rock on 落!
In good times and bad, branding will make you or break youDian Hasan
Presentation on the compelling role of Branding in business, and how it gives a company the edge to win the against the competition. They key is the ability for Brands to connect w/ customers on an emotional level. This was presented at the Asia Pacific Retail Conference 2013 in Jakarta, March, 2013
Agency Credentials 2014-Home & Building Products Case StudiesMARC USA
Brunner Advertising - Case Studies: Home and Building Products Category
Integrated Marketing Solutions Targeting Brands In the Building Materials Industry Residential and Commercial
Business differentiation is predicated on change. Spurred by technology advances, evolving preferences and heightened expectations, change is at the core of business decisions that ultimately lead to success or failure. It’s the reason why experts predict 75% of the S&P 500 will be replaced by 2027. And it’s the force that will make customer experience irrelevant. In this session, leading experience design firm Sparks Grove will explore what’s next as people begin rewarding brands who can deliver something more….human. The next great business imperative is Human Experience, and it’s already here.
My presentation material when I spoke at a Regional Economic Development Forum, endorsed by UNDP (United Nations Development Program), Vienna, Austria. February 2011.
My topic "Regional Branding" was meant to provide a introduction with background theories on brand-building, and how countries (and their stakeholders) need to think of themselves as a Brand. Where the goal for every country is ideally three-fold: Position itself as a Unique Destination, as a Nation Brand that can attract; 1. Tourism, 2. Trade, and 3. Investment.
The old brand model, which advocated the creation of an external brand image to influence consumers, is a thing of the past. We think it’s time to do things differently. So, we wrote this whitepaper drawing upon the anthropological concept of culture to introduce a new model for brands. We argue that its time for true values to replace the external brand image. In other words, looking good is no longer enough. To compete in today’s fast paced landscape, brands must be better from the inside out. We call this new model Brand Culture—and we think it has the potential to transform companies into truly amazing brands.
Willoughby designs packaging that sells.From initial concepts and product naming to branding, commercialization and merchandising, our design process is focused on engaging customers across every touch point of the shopping experience. We bring innovative ideas, heightened emotion and meaningful stories to consumer packaged goods. Let us take what makes your brand special and make it irresistible.
When it comes to crafting their narrative many brands make this simple mistake: they add more just for the sake of it. Building a Strong Brand Narrative lays out the formula - Story, Visual and Content with statistics, best practices and examples.
How to Create Meaningful Brand Value: The Jersey Experience (CSW Jersey, 2015)Dr. Martina Olbert
Presentation prepared for a talk on the Cultural Value of Brands and Use of Semiotics in Creating a Lasting and Meaningful Brand Value and Retail Experience at the Customer Service Week in Jersey, UK in October 2015
Business differentiation is predicated on change. Spurred by technology advances, evolving preferences and heightened expectations, change is at the core of business decisions that ultimately lead to success or failure. It’s the reason why experts predict 75% of the S&P 500 will be replaced by 2027. And it’s the force that will make customer experience irrelevant. In this session, leading experience design firm Sparks Grove will explore what’s next as people begin rewarding brands who can deliver something more….human. The next great business imperative is Human Experience, and it’s already here.
My presentation material when I spoke at a Regional Economic Development Forum, endorsed by UNDP (United Nations Development Program), Vienna, Austria. February 2011.
My topic "Regional Branding" was meant to provide a introduction with background theories on brand-building, and how countries (and their stakeholders) need to think of themselves as a Brand. Where the goal for every country is ideally three-fold: Position itself as a Unique Destination, as a Nation Brand that can attract; 1. Tourism, 2. Trade, and 3. Investment.
The old brand model, which advocated the creation of an external brand image to influence consumers, is a thing of the past. We think it’s time to do things differently. So, we wrote this whitepaper drawing upon the anthropological concept of culture to introduce a new model for brands. We argue that its time for true values to replace the external brand image. In other words, looking good is no longer enough. To compete in today’s fast paced landscape, brands must be better from the inside out. We call this new model Brand Culture—and we think it has the potential to transform companies into truly amazing brands.
Willoughby designs packaging that sells.From initial concepts and product naming to branding, commercialization and merchandising, our design process is focused on engaging customers across every touch point of the shopping experience. We bring innovative ideas, heightened emotion and meaningful stories to consumer packaged goods. Let us take what makes your brand special and make it irresistible.
When it comes to crafting their narrative many brands make this simple mistake: they add more just for the sake of it. Building a Strong Brand Narrative lays out the formula - Story, Visual and Content with statistics, best practices and examples.
How to Create Meaningful Brand Value: The Jersey Experience (CSW Jersey, 2015)Dr. Martina Olbert
Presentation prepared for a talk on the Cultural Value of Brands and Use of Semiotics in Creating a Lasting and Meaningful Brand Value and Retail Experience at the Customer Service Week in Jersey, UK in October 2015
Foundations for creating strong brands. This presentation focuses on gourmet brands.
Presented on October 16, 2014, to New York University Steinhardt School of Culture, Education and Human Development.
Insight, talent, deep knowledge of consumer and taste trends, altogether are the ingredients to design brand identity that really sells, adding value to your business.
Today’s world is all about
accessibility. If taxis were easy to
hail, we wouldn’t need Uber. If
books were affordable, then we
wouldn’t need kindles. If it was
easy to ask a girl out at a party,
we wouldn’t need Tinder.
Uber gives you the GPS
whereabouts of your driver with
the model of their vehicle; Kindle
gives you recommendations
on what book to read next
based on your previous
purchase; and Tinder gives you
a shot at meeting someone
you might not have the guts
to introduce yourself to. They
have all created a promise
that is unique by positioning
themselves as ruler of their
game within the marketplace,
quickly becoming a necessity
in your life. This is branding.
Every morning, on your commute
to work, whether by foot,
public transport or car, you are
bombarded with a visual feast of
billboards, automobiles, apparel,
technology, bumper stickers,
advertising screens, radio… the
list goes on. Some of these
products get lost in the chaos
and fall under the radar. Then
you see a mark that draws you
in. The shoe with the swoosh
on the side, a familiar tagline
on a poster, or the slick looking
mobile phone with the graphiteback
that grabs your attention.
It might be that you have never
seen this brand before. It’s your
first date and you’re trying to
work it out. It’s intrigued you and
you want to know more. Through
their unique combinations of
design, color and typography,
they have incited your curiosity
and captured your attention.
Behind these products are
companies with a deep
understanding of their audience
and how to engage with their
target consumer. They have
taken a strategic and bold
approach to standing out from
the crowd and are becoming a bigger piece of the puzzle.
How to-design-a-memorable-brand-that-catches-onQwiqwiq
What makes good branding?
How the combination of strategy, design and consistency creates a strong brand.
BRANDING PRINCIPLES
The traditional components of branding such as vision, experience and originality.
DESIGN IN PRACTICE
How to use design elements such as color, type and photo filters to create an effective brand style.
We are creative problem solvers who combine strategy, design, innovation and experience to help brands reimagine their future.
We are independent, international design agency, focused on Asia.
Our values: Simple / Together / Brave
COWAN was established 1987, has seven offices: Shanghai, Beijing, Singapore, Vietnam, Melbourne, Sydney, London
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Hello there,
I am Vivek Pillai. I am highly imaginative and motivated graphic design professional. I have a consolidated experience of 4 years in print and digital marketing industry. I am also an experienced trainer who has planned, facilitated, executed professional training to 300+ employees.
This document should give you an overview of my design skills and expertise in graphic design space. Don't hesitate to reach out with any questions, or if you want to discuss any of your ideas in depth.
Regards,
Vivek Pillai
What trend(s) are having the most significant effect on packaging and design?BBrand Design
There are numerous trends impacting packaging and design. From health, sustainability, seemingly handmade and bespoke offers, down to crazy new flavour combinations.
Expertise at Corey McPherson Nash spans numerous industries and a myriad of branding challenges. We invited participants to actually be a Corey client during this event at Design Exchange Boston on October 10, 2013.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
CBX Select Brand & Design Portfolio
1.
2.
3. A brand without cultural resonance is
just another commodity. A brand without
commercial success is an exercise in
vanity. A brand that blurs the lines
between these forces? Well, now we’ve
got a brand to believe in.
Follow along with how we make it all
happen with a little rockin’ and rollin’
and whatnot.
4. Research & Insights
Purpose, Meaning,
& Story
Positioning
Architecture
Design Strategy
Identity Design
Package Design
Retail & Environment
Design
New Product, Service
& Experience Design
Rapid Prototyping
Brand Growth
Platforms
Naming
Nomenclature Systems
Lingustics & Trademark
Messaging
Voice
Brand Experience
Event Production
Retail Activation
Brand Launches
Internal Engagement
STRATEGY DESIGN INNOVATION
VERBAL
IDENTITY
EXPERIENCE
& ACTIVATION
We are independently owned
and operated, with offices in
Minneapolis and NYC.
5. We are constantly connecting,
evolving, and innovating with an agile
and collaborative process that feels fresh,
never staid and always moving.
6.
7.
8.
9. Pushing a regional craft butcher onto a national stage required a brand as big
and bold as its appetite for growth.
IN MEAT
WE TRUST
WHAT WE DID
Research & Insights
Purpose & Meaning
Brand Identity
Packaging Design
Launch Activation
Brand Guide
11. CBX transformed MaraNatha Nut Butters into the brightest spot of your day.
And your sandwich.
WHAT WE DID
Research & Insights
Design Strategy
Identity Design
Packaging Design
12. WELCOME
TO THE
VALLEY
Under the mantra of “Healthy Food for All,” CBX helped launch
a friendly, accessible organic fruit and vegetable brand.
WHAT WE DID
Purpose & Meaning
Packaging Design
Identity Design
Brand Launch
Website Design
Social Media Content
Activation Strategy
13.
14.
15. Within our massive overhaul of Duane Reade stores, CBX created a number
of brands and in-store destinations that aligned to our “New York Living
Made Easy” platform, including a growler bar in Brooklyn.
S TA R T
S P R E A D I N G
T H E B R E W S
WHAT WE DID
Naming
Brand Identity
Packaging Design
Retail Experience Design
16.
17. Evolve to be the brand you need
today & want to become tomorrow.
You gotta keep it fresh, but don’t
forget to keep it YOU.
18.
19. WELLNESS
AS
SECOND
NATURE
CBX helped a brand that was natural
before natural was cool find a new
and modern approach to regain its
OG status in the category.
WHAT WE DID
Research & Insights
Purpose & Meaning
Brand Voice
Design Strategy
Brand Identity
Packaging Design
20. FROM SIMPLY
CEREAL
TO SIMPLE
WELLNESS
CBX re-staged an iconic brand for
an evolving consumer, highlighting
simple ingredients to reveal the
health and wellness star it’s
always been.
21. WHAT WE DID
Design Strategy
Brand Voice
Identity Design
Packaging Design
22.
23. DEEP-ROOTED BEAUT Y
A classic natural brand, Avalon Organics teamed up with CBX to refresh the brand,
bringing a distinct, holistic beauty to our customer’s quest for a deeper truth.
WHAT WE DID
Research & Insights / Purpose & Meaning / Brand Identity / Packaging Design / Brand Guide
24. DISTINCTIVE
BY NATURE
WHAT WE DID
Purpose & Meaning
Design Strategy
Brand Architecture
Identity Design
Packaging Design
CBX worked to elevate the brand
through the highly unique nature
of its product—the colors, origin
and unforgettable taste.
25.
26.
27. BETTER WITH BUTTER
CBX helped a heritage brand stand out at shelf in an increasingly more crowded category.
WHAT WE DID
Design Strategy / Brand Architecture / Brand Identity / Packaging Design
28.
29.
30. How do you walk the walk when you talk the talk?
It’s not enough to just look good and sound good.
You need to bring the experience.
31.
32. CBX brought the story, flavors and fun of Baked by Melissa to life
through a textural riot of color and ingredients.
THE SWEET LIFE WHAT WE DID
Design Strategy
Store Design
33.
34. T H E A R T
O F E X P E R I E N C E We partnered with Sotheby’s and BMW to transform the ultimate driving machine into
an experiential art form that would thrill even the most discerning NYC enthusiasts.
WHAT WE DID
Experience Design
Event Production
35.
36.
37. C H E E R S T O
E V E R Y T H I N G
We gave the outsized luxury of Veuve Clicquot a modern millennial twist,
celebrating occasions large and small with year-round activations that
bring the brand to life both on and off-premise.
WHAT WE DID
Design Strategy
Brand Activation
Experience Design
Retail Design
40. The Art of Shaving consumer values the attention given to fine details
and craftsmanship. CBX helped to codify the consumer target, brand and
experience through a carefully curated brand guide.
WHAT WE DID
Design Strategy
Identity Design
Packaging Design
41. CBX designed the packaging for the Morris Park
Collection – a specialty line of razors named after
one of the first auto-racing arenas in the United
States. The classic colors and details of the packaging
and the razor evoke a the timeless style of a vintage
race cars.
42.
43.
44. Duane Reade saw an opportunity to build a beauty destination. But their dated store
experience was in desperate need of a makeover. CBX transformed the store expe-
rience to better serve their New York City customers under the mantra, “New York
Living Made Easy.” A key pillar of this transformation was the development of the Look
Boutique, Duane Reade’s signature beauty destination. Not only was the retailer able
to attract a robust beauty portfolio, we also created Prevail, Duane Reade’s own beauty
brand, positioned to compete with leading national and specialty brands.
WHAT WE DID
Design Strategy
Naming
Packaging Design
Retail Design
B E A U T Y
D E S T I N AT I O N
47. Team Valvoline partnered with CBX to bring innovation to the
DIY motor oil category that would add material value to the
user experience, simplify the shopping experience, and elevate
the brand.
WHAT WE DID
Innovation
Brand Architecture
Design Strategy
Packaging Design
Structural Design
49. Pillsbury is a true American icon with nearly universal recogni-
tion and positive sentiment from consumers across the country.
However, its relevancy was waning as the brand struggled to
connect with a new generation of families. With no clear under-
standing of its place in this new cultural landscape, the Pillsbury
team partnered with CBX to define the brand’s purpose and
meaning in order to unlock future growth.
WHAT WE DID
Research & Insights
Purpose & Meaning
Brand Voice
Design Strategy
Brand Architecture
Packaging Design
50.
51.
52. CBX partnered with Kroger to create Bromley’s
For Men, the only brand that delivers the quality
guys care about while cutting out all the crap
they don’t. It’s a brand not afraid to ask the tough
questions like: Do you have a face? Do you have
hair on said face? Do you appreciate not having
to spend stupid amounts of money grooming said
hair on said face? Because Bromley’s for Men was
created for all men of all types with, well, a face.
WHAT WE DID
Purpose & Meaning
Brand Voice
Messaging
Design Strategy
Digital Storefront Design
Social Media Strategy
Campaign Development
F O R M E N W H O
H AV E A FA C E
55. It’s one of the most iconic and recognized
brands of our time. However, as Chee-
rios continued to expand, the strength
of its equity was becoming diluted. We
redesigned the portfolio to make every
box, every flavor, every expression live up
to the Cheerios name.
WHAT WE DID
Purpose & Meaning
Design Strategy
Brand Architecture
Packaging Design
57. Bakers have a need for the structure and
control that enables them to create and
recreate – through exacting recipes, careful
choreography, and oral traditions – the
same experiences again and again. They
want a standard of quality they can rely on.
As Millers, the Gold Medal was the symbol
for that unwavering standard and reliability
that needed to bring forward.
WHAT WE DID
Brand Purpose & Meaning
Brand Voice
Design Strategy
Identity Design
Packaging Design
58.
59. T E L L M E
S O M E T H I N G
G O O D
General Mills wanted to disrupt the center aisle with a new product
line of sauces and coatings. While the product was great, they shared
doubts that any of their existing brands would be able to get noticed.
So we asked them, “What would we do if we weren’t General Mills?
What if we just tried to disrupt the category with a great food story?”
WHAT WE DID
Innovation
Purpose & Meaning
Naming
Design Strategy
Identity Design
Packaging Design
61. In creating the TeaWell™ brand, we set out to reimagine wellness teas, bring-
ing delicious flavors forward for a total trifecta of mind, body and taste in a
single experience. The brand’s identity centers around the daily wellness core
of mental vitality, antioxidant, immune, and digestion support. The vibrant
watercolor artwork is used to express the taste excitement of each flavor.
WHAT WE DID
Brand Voice
Messaging
Identity Design
Packaging Design
Website Design
62.
63. D E S I G N T H AT ’ S
G O O D F O R
Y O U R H E A LT H
64. We created an intuitive brand name, First Take, to ensure health care pro-
viders could easily understand, remember and offer the program. Custom
packaging, identity system, and voice messaging were all designed to
provide a warmer, more human first experience, to help people start the
right way, right away.
WHAT WE DID
Consumer Journey Mapping
Naming
Identity Design
Brand Messaging Voice
Service Experience Design
Structural Design