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INFLUENCING POLICY
Scott Miller
4/2/15
GET ONE OF THESE
100,000
LOBBYISTS IN WASHINGTON
GET THIS AND THIS
BRING LOTS OF THESE
$9 BILLION SPEND ON LOBBYING
TAKE A NUMBER
BUT NOT 1-50. THEY’RE TAKEN
1% 99% Tom Cotton (R-Ark)
36 Railroads $7,203,708 36% 64% Bill
Shuster (R-Pa)
37 Telephone Utilities $6,973,268 43%
57% Ed Markey (D-Mass)
38 Agricultural Svcs $6,890,301 27%
73% Thad Cochran (R-Miss)
39 Industrial Unions $6,631,531 96%
4% Gary Peters (D-Mich)
40 Candidate Cmtes $6,543,446 61%
39% Ron Barber (D-Ariz)
41 Food Process/Sales $6,378,347
32% 68% John Boehner (R-Ohio)
42 Building Materials $6,079,539 20%
80% John Boehner (R-Ohio)
43 Casinos/Gambling $5,977,823 52%
48% Joe Heck (R-Nev)
44 Defense Electronics $5,934,428
40% 60% Thad Cochran (R-Miss)
45 Misc Defense $5,857,692 40% 60%
Thad Cochran (R-Miss)
46 Mining $5,798,481 8% 92% John
Boehner (R-Ohio)
47 Chemicals $5,767,975 29% 71%
John Boehner (R-Ohio)
GET CREDIBLE SCIENTISTS
AND SCIENTIFIC FACTS
OH, NEVER MIND
YOUR CREDIBLE SCIENTIST THEIR CREDIBLE SCIENTIST
AND FORGET ABOUT THE MEDIA:
from WeNeedSmith.com:
“Biased and slanted coverage by the
media and press are a fundamental part
of the problem with our political system”
81%-16% (all voters)
IDEA:
USE SLICK BRAND MARKETING
IDEA:
GLOBAL WARMING
IDEA:
GLOBAL STUFFED CRUST PIZZA WARMING
MAKE PEOPLE GIVE A SHIT
Seriousness of U.S. Energy Situation
% Very serious
1977
43%
2015
28%
INFLUENCING POLICY
Scott Miller
4/2/15
CHANGE THE STRATEGY
CHANGE THE DIALOGUE
LEFT RIGHT
(America)
LEARN TO THINK, PLAN AND ACT
LIKE AN INSURGENT
INSURGENT PRINCIPLES
• DO THE DOABLE
• USE CHANGE TO GET CONTROL OF THE
DIALOGUE
• MOVE THE MOVABLE
• GET COMFORTABLE WITH DISCOMFORT
• TAKE WHAT THEY GIVE YOU
• NEVER FIGHT THE BATTLE ON THEIR
BATTLEFIELD
INSURGENT PRINCIPLES
• DO THE DOABLE
INSURGENT PRINCIPLES
• DO THE DOABLE
• USE CHANGE TO GET CONTROL OF THE
DIALOGUE
INSURGENT PRINCIPLES
• DO THE DOABLE
• USE CHANGE TO GET CONTROL OF THE
DIALOGUE
• MOVE THE MOVABLE
HO SO UNDECIDED SS HS
HO SO UNDECIDED SS HS
HO SO UNDECIDED SS HS
HO SO UNDECIDED SS HS
“You can buy those votes, but they
don’t stay bought.”
- Dan Rostenkowski
INSURGENT PRINCIPLES
• DO THE DOABLE
• USE CHANGE TO GET CONTROL OF THE
DIALOGUE
• MOVE THE MOVABLE
INSURGENT PRINCIPLES
• DO THE DOABLE
• USE CHANGE TO GET CONTROL OF THE
DIALOGUE
• MOVE THE MOVABLE
• GET COMFORTABLE WITH DISCOMFORT
INSURGENT PRINCIPLES
• DO THE DOABLE
• USE CHANGE TO GET CONTROL OF THE
DIALOGUE
• MOVE THE MOVABLE
• GET COMFORTABLE WITH DISCOMFORT
• TAKE WHAT THEY GIVE YOU
“There were two hits in the fight.
I hit him, and he hit the floor.”
-- Muhammad Ali

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Summit 2 4-1-15

Editor's Notes

  1. Insurgents hold the cards. Rise of Insurgent Brands Politics, markets, warfare. Coke/Pepsi … Bud/Miller/Coors … 83% Smith Choice change customization connection convenience and most of all a sense of control
  2. Diet Coke … Michael Jordan … sore knees … Gay rights
  3. Undecided … celebrity lip-syncing and clean energy … soft support drizzle … HS …. Build the brand … it’s built .. As built as the freaking Mormon Tabernacle …
  4. Heinz-Kraft
  5. 191 million smart phones … diet Coke … gay rights … most powerful medium
  6. Resolve … we’re going to win where America lives … how … Steven from lfailure