1. The document defines key concepts in conceptual data modeling including entities, attributes, relationships, and extended entity relationship (EER) modeling.
2. Entities can be strong or weak. Attributes can be single-valued or multi-valued, stored or derived. Relationships can be one-to-one, one-to-many, many-to-one, or many-to-many.
3. EER modeling allows for generalization and specialization of entities through supertypes/subtypes to model common and unique attributes more accurately.