Dorothy Donor, the traditional charitable donor, is declining as older generations age. Younger generations like Generation X and Y engage differently and prefer digital methods. Charities must understand different age cohorts and meet audiences where they are. New events like outdoor yoga or skinny dipping can create buzz. Innovation is key to engaging digital natives and replacing declining legacy income. The challenge is understanding audiences and delivering the right offerings through the preferred channels of each generation.
Tired of hearing "Millennials have been decoded, debunked, everything you need to hear" then "everything you've heard is wrong"... This isn't that at all. See why we think this generation deserves more than a few statistics and bold claims to tell their story. There’s a lot contradictory info on this generation, but that’s because they’re full of contradictions themselves.
Group 5 has graciously agreed to share their presentation slides with all those who are passionate about making a positive difference for displaced Aboriginal foster children.
- Keeping children close to home
*All Rights reserved by the creators.
Generational cohorts in India are never homogenous. In such a complex and diverse country, there are clear distinctions in the context and attitudes of urban, “small-town” and rural groups, even from the same generation, and understanding that is a story unto itself. However, understanding the attitudes and aspirations of the urban young is a great starting point, as these eventually find reflection in the larger groups throughout the rest of India.
India’s urban young aren’t the same as their western counterparts. Yes, living in an increasingly globalised world engages them in similar debates about geopolitics, draws them towards the same content and even leads them towards the same social and environmental causes. But that’s only scratching the surface.
To truly understand this generation, we must understand the context they come from….
The Sound explores the perceived fringes of culture to illuminate how emerging ways of being are shaping mass culture and changing the human condition.
FRINGESTREAM is a new way of thinking about mass behaviours and values.
FRINGESTREAM is when fragmentation becomes the new normal.
Mainstream culture used to represent the majority story..
In the pre-digital and pre- globalized world, mass culture dominated with fringe cultures existing only on the, er, fringes...often in direct opposition to mainstream values and behaviors.
Now things have changed. Living in a globalized and digital age, mass culture is now heavily inflluenced and shaped by fringe behaviors and ways of being.
FringeStream is the new Mainstream

Tired of hearing "Millennials have been decoded, debunked, everything you need to hear" then "everything you've heard is wrong"... This isn't that at all. See why we think this generation deserves more than a few statistics and bold claims to tell their story. There’s a lot contradictory info on this generation, but that’s because they’re full of contradictions themselves.
Group 5 has graciously agreed to share their presentation slides with all those who are passionate about making a positive difference for displaced Aboriginal foster children.
- Keeping children close to home
*All Rights reserved by the creators.
Generational cohorts in India are never homogenous. In such a complex and diverse country, there are clear distinctions in the context and attitudes of urban, “small-town” and rural groups, even from the same generation, and understanding that is a story unto itself. However, understanding the attitudes and aspirations of the urban young is a great starting point, as these eventually find reflection in the larger groups throughout the rest of India.
India’s urban young aren’t the same as their western counterparts. Yes, living in an increasingly globalised world engages them in similar debates about geopolitics, draws them towards the same content and even leads them towards the same social and environmental causes. But that’s only scratching the surface.
To truly understand this generation, we must understand the context they come from….
The Sound explores the perceived fringes of culture to illuminate how emerging ways of being are shaping mass culture and changing the human condition.
FRINGESTREAM is a new way of thinking about mass behaviours and values.
FRINGESTREAM is when fragmentation becomes the new normal.
Mainstream culture used to represent the majority story..
In the pre-digital and pre- globalized world, mass culture dominated with fringe cultures existing only on the, er, fringes...often in direct opposition to mainstream values and behaviors.
Now things have changed. Living in a globalized and digital age, mass culture is now heavily inflluenced and shaped by fringe behaviors and ways of being.
FringeStream is the new Mainstream

As part of our monthly presentation on the post-Millennials, we're exploring Gen Edge's philanthropic spirit, social consciousness, and entrepreneurial attitude towards making the world a better place.
This publication is a collaborative effort of the Golden
Triangle chapter of Advocis (The Financial Advisors
Association of Canada) and Waterloo-Wellington LEAVE
A LEGACY™, a program of the Canadian Association of Gift
Planners (CAGP-ACPDP™), to provide valuable information to
the readers on planned gifting and charitable giving.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore how Gen X parents are shaping this new generation. Because, like it or not, our parents exert tremendous influence on the people we become...
A strategic case study of an internationally-renowned brand who have taken the initiative to use Relationship Marketing as the tool to remedy a diminishing value proposition.
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
In 2014, we asked 60 young people around the world to show and tell us about their generation. We set them the challenge of photographing their lives and describing why the images are important to them and illuminating to us.
The photographs and stories they produced are beautiful, inspiring, and informative – just like the best research should be.
The Generation Edge photography project reinforces The Sound’s belief that Insight is Art.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore Gen Edge's rebellious attitude. This is a generation that fully intends to speak out and shake things up. But it's not rebellion as we know it - Gen Edge has redefined it...
A little over a year ago we introduced the world to Generation Edge, the generation after Millennials and one we feel is unlike any other...
...this generation are resilient, self-starting reformers. They’ve got a view of the way they want the world to be and understand that they are going to have to be the ones to change it!
We like to think of 2014 as the year of Edge and the talented, tenacious, tech-empowered guys and girls you’ll see over the next 20 pages exemplify what Edge is all about, they are....quite literally, changing the world as we know it!
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
As part of our monthly presentation on the post-Millennials, we're exploring Gen Edge's philanthropic spirit, social consciousness, and entrepreneurial attitude towards making the world a better place.
This publication is a collaborative effort of the Golden
Triangle chapter of Advocis (The Financial Advisors
Association of Canada) and Waterloo-Wellington LEAVE
A LEGACY™, a program of the Canadian Association of Gift
Planners (CAGP-ACPDP™), to provide valuable information to
the readers on planned gifting and charitable giving.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore how Gen X parents are shaping this new generation. Because, like it or not, our parents exert tremendous influence on the people we become...
A strategic case study of an internationally-renowned brand who have taken the initiative to use Relationship Marketing as the tool to remedy a diminishing value proposition.
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
In 2014, we asked 60 young people around the world to show and tell us about their generation. We set them the challenge of photographing their lives and describing why the images are important to them and illuminating to us.
The photographs and stories they produced are beautiful, inspiring, and informative – just like the best research should be.
The Generation Edge photography project reinforces The Sound’s belief that Insight is Art.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore Gen Edge's rebellious attitude. This is a generation that fully intends to speak out and shake things up. But it's not rebellion as we know it - Gen Edge has redefined it...
A little over a year ago we introduced the world to Generation Edge, the generation after Millennials and one we feel is unlike any other...
...this generation are resilient, self-starting reformers. They’ve got a view of the way they want the world to be and understand that they are going to have to be the ones to change it!
We like to think of 2014 as the year of Edge and the talented, tenacious, tech-empowered guys and girls you’ll see over the next 20 pages exemplify what Edge is all about, they are....quite literally, changing the world as we know it!
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
My session at Maryland Nonprofits Tech to Tell conference on June 7th on how to use online fundraising to engage with and build longterm trusting relationships with your supporters.
Kay is a veteran volunteer, development officer, and consultant whose books, presentations,
and consulting have changed the vocabulary of the development profession and inspired countless individuals and organizations to perform at the highest levels. In her keynote, she will share what she has learned, what we can learn from what she has learned, and what she sees for the future of our profession.
Digital/Social Media For Your UHNW/HNW Advisory Practice - CFA Institute Weal...April Rudin
Why it's risky for UHNW/HNW Advisory firms NOT to have a digital/social strategy? Some of the topics addressed include: Why is digital/social media such a big deal, and why is it considered risky not to have a digital/social media strategy? Where and how should a busy charterholder leverage resources in an effective social/digital marketing plan? What are best practices for using LinkedIn, Twitter, Facebook, and blogs to create visibility among prospective clients and create community among clients?
Artful Persuasion - 32 Tips to Convince Legacy Prospects to GiveGood Works
Presentation by Fraser Green from Good Works at AFP Congress, Toronto, November 2013.
There are more than $50 billion sitting in wills right now - destined to go to Canadian charities. And for every donor who's made a bequest, there's another who's thinking about it. That's a LOT of money! You can unlock the legacy door by understanding what it takes to persuade donors that a bequest to your organization is a good decision.
Fraser Green has been obsessed with legacy gift persuasion since 2003. His book Iceberg Philanthropy is a Canadian best-seller. After more than a decade of research and testing, Fraser has refined his 32 favourite persuasion techniques - and now he's ready to share them. In just one hour, you'll learn these tips - and see practical examples of where and how you can use them to boost your bequest income big time.
Targeting niche audiences to support brand positioning. Audience first confer...CharityComms
Imogen Wilson, head of communications, Plan UK
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Generazioni Culturali Z, Y, X, Baby Boomer, Tradizionalisti Clay Casati
Alfa è la prima generazione del secondo millennio (nati dopo il 2010). La Generation We rappresenta la potenza emergente dei Millennials, che independenti — politicamente, socialmente, filosoficamente — intendono implementare un piano di cambiamenti radicali in America e in tutto il mondo.
Per la prima volta, nella storia, coesistono 5 differenti Generazioni Culturali: (1) Generazione Z - Internet Generation, (2) Generazione Y - the Millennials, (3) Generazione X - the Baby Busters, (4) Baby Boomers, (5) Tradizionalisti - Silent Generation.
Slides by Graeme Byrd and Scott Stein used for a Portland State University Masters in Nonprofit Management course about using technology and social media to engaging millennials in fundraising and philanthropy. Nov. 2012
CFA Institute Wealth Management Conference 2013April Rudin
Here are my slides from my recent presentation on Digital Strategies In The HNW Financial Advisory Practice. Here is a link to my live presentation: http://new.livestream.com/livecfa/Rudin
1. 2013 Community and Volunteering Conference
How can we cope with the death of
‘Dorothy Donor’
Di Flatt Prof Cert Mgmt (Open), MIoF, FRSA
***
Fundraising Director, Epilepsy Action
***
Chair, Institute of Fundraising in Yorkshire
***
Trustee, Institute of Fundraising, Representing the Nations and Regions
***
Member, Fundraising Standards Board Advisory Forum
2. To set the scene - 2012 Survey
‘Managing charities in the new normal – A perfect storm?’
The latest instalment in the series of ‘Managing in a Downturn’ survey reports produced by PwC, Charity
Finance Group and the Institute of Fundraising.
The ‘Managing in a Downturn’ surveys have been undertaken since 2008.
Now in its fifth year, the overwhelming message coming from the latest survey
is that the sector is in the middle of a major re-shaping and that this is really
testing the morale, ambition, energy and competence of trustees and senior
managers.
Fundraising and income generation clearly continues to be challenging.
3. Key findings.
Income is down whilst demand for services continues to grow ....
Charities have experienced a net reduction in income across all income
streams and expect further reductions, particularly in relation to income
from the public sector.
93% of fundraisers say the fundraising climate has got tougher in
the past 12 months, and
94% expect it to get tougher again in the coming 12 months.
63% of charities have been negatively affected by Government spending
policies.
20% of charities are now considering merger – a significant increase from
just 12% in March 2011.
4. Top five experiencing increase in demand for services – by
charity type. %’age of respondents experiencing
increase in demand
Homelessness 85%
Cancer/Hospices 83%
General charitable purposes (grant makers) 75%
Older people 72%
Health 71%
69% of charities delivering services have experienced an increase in
demand for their services in the past 12 months; 70% expect an
increase in the coming year.
5. 80% of respondents reported that they had performed a strategic
review, up from 70% of respondents in the last survey.
66% plan to increase fundraising in current areas of focus.
65% plan to start fundraising in new areas.
One of the points made consistently throughout the
Managing in a Downturn reports is that charities should
invest time in seeking to better understand their risks and
any threats or opportunities for their income streams.
6. Key risk:
Dorothy is dying!
Key challenge:
To understand the age cohorts and
our charities’ audiences better.
7. Behaviours of different age cohorts:
How does this affect engagement and giving?
1901 – 1924
Silent generation
•The heroes of WWII.
•See glossy fundraising
materials as a waste of money.
•Give out of duty.
•May now have already left
their legacy.
8. 1925 - 1945
Senior generation.
This generation often goes
un-noticed.
They are the last of the
‘Dorothy’s’.
•Quiet and industrious they were not the heroes of WWII like the seniors or
extroverts like the post-war baby boomers. Beats rather than hippies they
were rarely leaders but became solid dependable charity supporters,
giving out of duty
•Now largely retired, their legacies are keeping many organisations
artificially afloat; as the following Baby Boomers are more likely to spend or
give their money away before they pass on.
9. 1946 - 1964
Baby Boomers.
Now your target market – but they are
not leaving the big legacies.
•Hold the wealth.
•However, may be paying to care for parents.
•Or may have their older children still at or coming back home.
•Or may be spending money on helping children through university.
•Or may be spending money on helping children purchase a property ?
10. 1965 - 1977
Generation X.
Want to see evidence of our impact.
Only respond to internet and phone
based material !
•No experience of poverty.
•Have material possessions.
•Comfortable with technology.
•Expect good design.
•Will not read heavy text.
•Need convincing of the problem.
•When using social media we need to be
very clear there is a need and that
beneficiaries are deserving.
11. 1978 - 1994
Generation Y.
Do not engage with traditional
fundraising methods !
•100 mobile texts per day •Give online/face to face/QR Codes
•Hive mind (the new bar code recognition)
•FaceBook •Celebrity – created not earned (eg
•You Tube for Baby Boomers generation
•Gap year – third world celebrity HAD to be earned)
experiences •Very educated
•Comfortable with debt •Understands poverty overseas.
12. Other considerations
Changes in the way people engage and donate:
Traditional geography: close to services, close to offices, close to cause.
New geography: Twitter, Facebook,You Tube, Just Giving.
Kiva: empowering people across the world with 25$ loans.
3,310 new lenders joined in one week (30.06.12)
29,792 people made a loan that week (£2,054,825 loaned in the one week!)
8 seconds between loans
98.97% repayment rate.
13. Increased competition:
Increase in social enterprise and new ways of working:
The Pub is the Hub – making pubs the focal point for community
services.
14. Increased competition:
And then there is:
Martha Payne
https://www.youtube.com/watch?v=kuzAPy3Wbwg
Never Seconds – blog about school meals.
Council didn’t like it – tried to close her down
Using her blog to support Mary’s Meals – small charity providing
school meals to a school in Malawi.
Just giving target £7k
Went viral – many fundraisers around the world supporting
To date has raised £129,307.53 - 1847% of target
15. People are doing it for themselves.
All over the world. 24 hours a day!
17. We need to be where our audiences are:
Delivering things that fit their age group!
Age Cohort: Print: Telephone: Street: Internet (inc: Traditional
iPhone and Mobile:
Android):
Seniors X
Silent X
Baby Boomers X X X
Generation X X X X
Generation Y X X X
Your challenge is to have products that appeal to all the cohorts going forward!
18. Play together!
We need to get out into our different communities.
What are they talking about?
Where are they going?
What do they enjoy?
19. Flirt with people’s
interests – innovate
and have fun!
What are the new event
offerings?
Cycling – popularity on the rise, but we need to make it worth
talking about.
Let’s create great conversational capital - by ensuring people are
talking about what we are doing!
20. Over 200 naked bathers stripped off at sunrise, in a bid to
break the world record for the biggest ever skinny dip –
raising money for mental health charity Mind.
21. Salute to the Sun – a fun and energising yoga event at
sunrise at Rutland Water - raising money for Epilepsy
Action.
24. We need to engage with
Generation X and Y – the digital generations!
25. I suggest we throw our some of
the traditional stuff.
Innovate. Ask. Listen. Have fun.
Test . Test. Test!
Be creative. Step out of your
usual toolbox and comfort zone.
Make changes – and create great
conversational capital for your organisation. Create
something the people you want to reach will talk
about.
26. Whatever you deliver - deliver it in the right way for your
audience.
Age Cohort: Print: Telephone: Street: Internet (inc: Traditional
iPhone and Mobile:
Android):
Seniors X
Silent X
Baby Boomers X X X
Generation X X X X
Generation Y X X X
And don’t deliver anything older than your audience!
27. Key risk:
Dorothy is dying! But we will be okay.
Key challenge:
To understand age cohorts
and our charities’ audiences
better. And we can do that!
28. Thank you.
Di Flatt Prof Cert Mgmt (Open), MIoF, FRSA
Director of Fundraising
Epilepsy Action
Email: DiFlatt@me.com
Mobile Tel: 07738 702420
Tel: 0113 210 8826
Twitter: @DiFlatt
Blog: www.diflatt.com
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