Environmental scanning is used by organizations to monitor internal and external factors. Key techniques for environmental scanning include SWOT analysis, PEST analysis, and Porter's Five Forces model. SWOT analysis assesses strengths, weaknesses, opportunities, and threats. PEST analysis examines political, economic, social, and technological factors. Porter's Five Forces model analyzes five competitive forces that shape an industry. Environmental scanning helps organizations understand their business environment and make strategic decisions.

1. ENVIRONMENT SCANNING

2. Environmental scanning is a process
used by organizations to monitor their
external and internal environments.
MEANING

3. SWOT ANALYSIS PEST ANALYSIS PORTER FIVE FORCES
MODEL
TECHNIQUES OF ENVIRONMENT SCANNING

4. STRENGTHS
By knowing this we
understand about the
strengths of business .
S
WEAKNESSES
We understand about
the weakness of
business and
according to that we
takes decisions .
W
OPPORTUNITIES
By SWOT analysis we
also understand which
types of opportunities
business can grave in
the future
O
THREATS
We analyze threats
From competitors
T
PRODUCT SWOT ANALYSIS

5. PEST ANALYSIS
Social
Social attitude
Population
growth rate
Health
consequences
Technical
Research and
development
Technological
innovation
Political
Government
policies
Labor low
Environmental low
Trade restriction
Tax policies
Economical
Economic Growth
rate
Interest rate
Inflation
Exchange rate

6. PORTER FIVE FORCES MODEL
 Porter's Five Forces is a business
analysis model that helps to explain why
various industries are able to sustain
different levels of profitability. The model
was published in Michael E. Porter's book,
"Competitive Strategy”.

8. THANK YOU
VINEET SAROJ MBA 2ND SEMESTER