Westjet Swot Analysis

Westjet Swot Analysis
Charting the Strategic Course WestJet Airline Assignment #3 Wenjie, Wu A00343622 SWOT
Analysis SWOT is a contraction for the internal strengths and weaknesses of a firm and the
environmental opportunities and threats facing the firm. SWOT analysis is a widely used technique
through which managers create a quick overview of a company's strategic situation. WestJet Airline
as a competitive, unique, and international company in the airline industry, they are facing strengths
and weakness from internal, and opportunity and threats from external. Internal Strengths Weakness
Second large airline in Canada Affordable and quality air company Highest EBT margin in the
North American airline industry Increased airline ... Show more content on Helpwriting.net ...
Why Rare? Why Inimitable? Why non–substitutable? VRIO* Implications for Competitiveness
Core Competency? Services Foundation for customers and employees, excellent community
environment, willing to take others' opinions and suggestions. WestJet are welcome to get
suggestions and opinions from customers and employees to improve their services. It is stressful to
listen all different voices from customers and employees Service is a kind of key measurement of
chooses Airline company. Airline industry is unique because of its autonomy. Thus, good
community will be non substitutable. V R  I O Competitive Disadvantage Competitive Parity
Temporary Competitive Advantage  Sustainable Competitive Advantage Yes  No Reputations
Friendly, and confortable seating environment, less passenger complains WestJet entertaining
passengers to get fun by some activities. Their teamwork also focuses on cleaning the aisles and
seats. Compared with other airline companies, WestJet only get few complain about their service,
that make them have good reputation People judge the airline company whether is good or not
mostly depends on their reputation. Good reputation for a business is very important.
... Get more on HelpWriting.net ...

Netflix : Strength And Swot Analysis : SWOT Analysis Of...
SWOT Analysis of Netflix
SWOT analysis is the combination of strength, weakness, opportunities and threat. SWOT analysis
is the picture of any company which show the overall image of any company. It elaborates the goal
of the company and explain the external and internal factors which are the favorable and
unfavorable effect on the company performance. It is also explain that internal factors are strength
and weakness and external factors are opportunities and threats. In detail SWOT Analysis of Netflix
Company is given below.
Strength:
i) Netflix have a strong brand name all over the world and build a good image in the mind of users
ii) Netflix Application provide the stream media on all internet available devices which are nearly
enabled. iii) Netflix original content is the award winning point which will increase international
growth. iv) Amazon prime and YouTube are direct competitor of Netflix in producing original
content.
Weakness:
i) The cost price of licensing packages and the cost of original content made the Netflix to undertake
a large amount of loan. ii) Netflix DVD and Blu–ray subscription continuously declined in 2013. iii)
Netflix is facing very problem to increase the subscription prices.
Opportunities':
I) Netflix have many house hold entertainment devices which are connected with internet and there
is also starting of internet TV.
II) Netflix marketing expenses are decreases due to well word of mouth campaign which are related
to original content.
III)

Swot Analysis For A Pharmacy
Every business has its strength, weakness, opportunities and threats. These days most of the
businesses do SWOT analysis for improvement. I work at a leading pharmacy in Newark, so I
decided to do a SWOT analysis on it. This pharmacy started business in 2012. I chose this business
because it is the ideal business to do the SWOT analysis on, as it has its advantages and
disadvantages. The SWOT analysis allowed me to find all the flaws as well as advantages of the
pharmacy as well as ways to improve and to protect it from threats. If a business has many
weaknesses, the SWOT analysis can help the workers and owners of the business become aware of
it and can allow them to improve the business. So no harm or disadvantages come from doing the
SWOT analysis.
First advantage of the SWOT analysis is it identifies the strength of the business. The pharmacy I
work at has location, long term customers, and the acceptance of all health insurances as its strength.
The pharmacy I work at does not have any competitors nearby, the customers are regulars and only
get their medication from here, and accepting all health insurances allows us to have more
customers. The more customers, the more profit. The long term customers allow us to be insured
that our customers are loyal to us and will continue with our service. Being conscience of all your
business's strengths allows you to also see its weaknesses.
Believe it or not, but being aware of your businesses weaknesses is beneficial for you.

Strengths And Swot Analysis: SWOT Analysis Of A Business
Rangkuti (2005) stated that SWOT analysis is one method to describe and make a judgment the real
situation, project or business concept is based on internal factors (inside) and external factors
(outside) which are Strengths, Weakness, Opportunities and Threats. Hill, T. & Westbrook, R.
(1997) also stressed that SWOT only supported dissecting the company's situation to determine
where the business was standing, rather no function solved the problem ultimately.
An organization always works based on clear objectives with the stratergic organization plan. For
making it comes true, the enterprise creates some corporate appraisals which is the work force and is
considered the foundation of organizational activities. This is done based on the ... Show more
content on Helpwriting.net ...
The question is SWOT was how to influence this process. To answer the above question, Campbell,
D, Stonehouse, G, & Houston, B (2002) stated that the SWOT is a summary of the process of
implementing strategic analysis. Specifically as follows, showing 4 SWOT elements: strengths,
weaknesses, opportunities and challenges of businesses in the business environment. In which the
strengths and weaknesses are internal factors are now known as the internal analysis, the
opportunity and challenge are factors outside the enterprise, which is also called the external
analyzes . Should be aware that, the elements of strengths and weaknesses are factors that
management can control, while the element of chance and challenge is the impact factor changes
market, which itself is dependent businesses and unpredictable. This can be seen through a SWOT
provides enterprises the most comprehensive look at their own position in the market. While
Campbell, D, Stonehouse, G, & Houston, B has stressed the extensiveness of SWOT exerts
enormous influence on the outcome of the study, Pickton, D.W. and Wright, S., (1998) to go deeper
in understanding the steps to approach the problem SWOT Enterprise. 2 issues seemingly unrelated,
but after all, the research process SWOT work, which will be the basis for understanding the origins
of the influence that came from. Pickton, D.W. and Wright, S., (1998) suggested that after the vision
and define the company's mission, they began to analyze the external environment by identifying –
(Remember, These are Also known as The Industrial Organization View–– –External Industry
Factors). They are Simply Key External Forces. Economic, Social, Cultural, Demographic,
Environment and Natural Forces, Political, Governmental and Legal Forces, Technological,
Competitive. The next step is to perform a SWOT analysis by collecting and organizing information
into categories strengths,

Swot Analysis : Swot And Swot
SWOT analysis focuses on the internal factors which are the company's strengths and weaknesses as
well as the external factors which are the opportunities and threats which are gained from situational
analysis, which focuses on summarizing all the pertinent information acquired about the key three
environments of internal, customer, and external (Ferrell & Hartline, 2014, p. 39). A SWOT analysis
further gives a company precise advantages and disadvantages in satisfying the needs of its selected
markets. Even more importantly, SWOT helps a company to determine where it exceeds greatly in
strategy and areas in which more improvements are needed to be made. SWOT is heavily utilized by
many corporations and this analysis has gained an even greater global welcoming from its
comprehensive structure in which is highly regarded for many aspects such as organizing a
company's strategic position when developing a marketing plan.
SWOT is primarily one of the most essential tools in the analysis of marketing data and information
(Ferrell & Hartline, 2014, p. 85). Furthermore, it 's considered as highly effective and useful in
unveiling competitive advantages that can influence a company 's marketing strategy if it 's
performed correctly.
Additionally, there are many considerable benefits of a SWOT analysis, such as it provides
simplicity, lowers costs associated with strategic planning, provides flexibility, easy integration and
synthesis and fosters collaboration. Furthermore,

Swot Analysis : A Swot
A SWOT analysis is "a structured planning method used to evaluate the strengths, weaknesses,
opportunities and threats involved in a project or in a business venture."
(en.wikipedia.org/wiki/SWOT analysis, 03/11/14). A swot analysis can also be used to examine a
person's attributes. The strengths and weaknesses usually are internal factors whereas threats and
opportunities are mainly external.
Advantage Disadvantage
Internal Strengths
1. Self–motivated
2. I am organised; accurate and pay attention to detail
3. Multilingual and passionate to learn more languages and different cultures.
4. Good with computers; keyboard skills and knowledge of Microsoft applications.
5. I like cleaning
6. Time management skills; I'm good at managing my busy schedule.
7. Friendly personality and get on well with others.
8. Good listening skills.
9. I like to work under pressure Weaknesses
1. Intensely self–critical; overblown sense of responsibility.
2. Control freak.
3. Speech impediment.
4. No qualification to prove my knowledge of computers.
5. Use of too much bleach is not healthy.
6. I spend a lot of time doing unnecessary things.
7. If I don't know someone personally I can get shy and nervous.
8. Poor writing skills
9. Sometimes I take on more work than I can chew and give up.
External Opportunities
1. Accept and appreciate help from others
2. Accept that I cannot control everything in my life, sometimes I need to take a laissez–faire
approach.
3. Take speech classes and

Swot Analysis : Swot And Pest Analysis
This essay will examine SWOT analysis and PEST analysis on how they can benefit an organisation
in developing strategy to achieve its goals. Organisations use SWOT analysis as a useful technique
to understand their strengths and weaknesses, and also for identifying both opportunities open to
them and the threats they face. When this strategy is used in a business context it could have a big
impact, it helps them carve a sustainable niche in the market that they operate. When used in a
personal context it helps a person develop in the career they chose to their best advantage of their
talents, abilities and opportunities. I will explain the strategies that can be used by many
organisations in order to keep their businesses running. SWOT is stand for strengths, weakness,
opportunities and threats. Strengths and weakness are internal and opportunities and threats are
external. The internal factors are the factor that are identified and are those that are within the
control of the business. External factors are the factor that the organisation cannot control
(something which is out of their control). External factors is caused outside the business these
causes includes competitors for example, if an organisation is small and the larger organisation start
to stock the same items as you in same area. PESTEL is simple stand for political, economic, social,
technological, environmental and legal. PESTEL are the external factors. The essay will furthermore
look at the management of

swot analysis of aerotek
Introduction
Aerotek, headquartered in Hanover, Md., is a leading provider of technical, professional and
industrial staffing services. Established in 1983, Aerotek is an operating company of Allegis Group,
the largest provider of staffing services in the U.S. Aerotek operates a network of more than 200
non–franchised offices throughout the U.S., Canada and Europe.
SWOT analysis provides a structure for analyzing either your own strengths and weaknesses, and
the opportunities and threats you face, or in a work context for analyzing the strengths, weaknesses,
opportunities and threats a business or event faces. Ideally it is one step in a process which helps
you to
1. Appreciate the strengths of a situation, and you may then decide to ... Show more content on
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SWOT analyses usually benefit from discussion, get other people's perspectives. Remember to be
realistic and focused on what really happens. In a SWOT analysis of Aerotek can be viewed under
the four headings, like Strength, Weakness, Opportunity and Threats
SWOT analysis of Aerotek
STRENGTHS
1. Aerotek was established in 1983 attract more customers in multiple markets.
2. They have around 200 offices in various locations and countries.
3. Being wide–spread means we can adapt our program each year to meet our member's requests.
4. Aerotek have a simple budget process and decisions are made by various teams. Meeting every
two weeks can help dealing with matters efficiently.
5. Employees in Aerotek like working for the company, because the company policy is to respect the
personal and professional development

Swot Analysis Of Swot Analysis : Swot
SWOT Analysis In the article "SWOT analysis" Harmon (2015) offered a definition for SWOT
analysis, the purpose of the SWOT analysis, the advantages of performing a SWOT analysis, and
outlined and discussed the four components of the SWOT analysis. SWOT analysis is a planning
and brainstorming tool that helps people evaluate an idea or project for a business or formulate a
business plan (Harmon, 2015). It should be noted that SWOT analysis is an acronym for Strengths,
Weaknesses, Opportunities, and Threats. The author explained that the purpose of SWOT analysis is
to identify how internal and external factors influence a business. The author further suggested that
this process will shed light on a business internal strengths and weaknesses– for instance reputation,
and external opportunities, such as competitors and threats. In addition, this method can inspire
ideas about how to improve a business or help to determine how a new business will perform.
Harmon (2015) recommended that existing businesses should use the SWOT analysis to evaluate if
changes are needed to remain competitive in the marketplace. The article highlighted that many
types of organizations employ SWOT analysis to develop plans for future growth. By the same
token, Harmon advised that new businesses should use SWOT analysis as part of their planning and
development phases. The author proposed that a foursquare table can be crafted that will allow the
strategic planning team to compare internal issues

Swot Analysis
Strategic and Creative Use of S.W.O.T Analysis
[edit] Strategic Use: Orienting SWOTs to An Objective Illustrative diagram of SWOT analysisIf
SWOT analysis does not start with defining a desired end state or objective, it runs the risk of being
useless. A SWOT analysis may be incorporated into the strategic planning model. An example of a
strategic planning technique that incorporates an objective–driven SWOT analysis is SCAN
analysis. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much
research.
Strengths: attributes of the organization that are helpful to achieving the objective.
Weaknesses: attributes of the organization that are harmful to achieving the objective.
Opportunities: external ... Show more content on Helpwriting.net ...
(1999) [2] and Hill and Westbrook (1997) [3] have shown that SWOT may harm performance. As an
alternative to SWOT, J. Scott Armstrong describes a 5–step approach alternative that leads to better
corporate performance.[4]
These criticisms are addressed to an old version of SWOT analysis that precedes the SWOT analysis
described above under the heading "Strategic and Creative Use of S.W.O.T. Analysis." This old
version did not require that SWOT 's be derived from an agreed upon objective. Examples of SWOT
analyses that do not state an objective are provided below under "Human Resources" and
"Marketing."
[edit] Internal and external factors
The aim of any SWOT analysis is to identify the key internal and external factors that are important
to achieving the objective. SWOT analysis groups key pieces of information into two main
categories:
Internal factors – The strengths and weaknesses internal to the organization.
External factors – The opportunities and threats presented by the external environment.
The internal factors may be viewed as strengths or weaknesses depending upon their impact on the
organization 's objectives. What may represent strengths with respect to one objective may be
weaknesses for another objective. The factors may include all of the 4P 's; as well as personnel,
finance, manufacturing

Swot Analysis Essay
opportunities and threats strategic business plan business scenario DefinitionEdit DefinitionSave to
FavoritesSee ExamplesAgents, factors, or forces in an organization's external environment that are
out of its control, and can directly or indirectly affect is chances of success or failure. Read more:
http://www.businessdictionary.com/definition/opportunities–and–threats.html#ixzz2WoSDsDoP
Agents, factors, or forces in an organization's external environment that are out of its control, and
can directly or indirectly affect is chances of success or failureRead more:
http://www.businessdictionary.com/definition/opportunities–and–threats.html#ixzz2WoSQWUFN
Agents, factors, or forces in an organization's external environment that are ... Show more content
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Enthusiasm makes me feel completely full of vibrancy. It is one of the bases of bliss. Ardor gives me
a chance to captivate profoundly in things that matter profoundly. In light of the fact that I am
heartfelt, I have more vigor for my hunts. Enthusiasm uplifts my mindfulness and mental sharpness.
I come to be all the more physically proficient. . Enthusiasm regularly is infectious, which makes it
an extraordinary administration quality. My Enthusiasm in my current setting has caused me to take
charge with little to no supervision. I believe this has put a star in my crown when it come to my
position as a Activity coordinator. I have been entrusted with various and many task because of my
enthusiasm and passion Another strength in my current setting is a strong network. I am finding that
the network system is getting stronger day by day as I continue in my weeks of my setting. The
network contacts have been made available to myself and I am able to reach out and touch them if
and when they are needed and they are current and are very knowledgeable in the line of business.
The network system is built up with other adult daycare centers and former adultdaycareworkers
whom have expert advice and resources of information. Another strength is I like to keep my
personal work space well organized. I also regularly seek feedback on work performance from my
supervisors. I sometime obtain feedback from clients or customers. Weaknesses Your strengths are
things you do very

Swot Analysis: 2.7 Importance Of SWOT Analysis
2.7 IMPORTANCE OF SWOT ANALYSIS:
The first important part of a SWOT analysis is to improve the viability of an organization. SWOT
identifies the risk which can arise from future threats coupled with the organization weakness. For
example, a pharma company ABC has invested heavily in R& D of existing product where a new
competitor is also entering with same product. Then company ABC has to decide whether it is
strategically important to deal with external threat or improve the internal weakness. Company ABC
can continue the R & D progress to improve the quality of existing product or else can diversify the
resource to offer the product at less cost i.e. improving its efficiency. So, SWOT plays an important
role in such situation and proves to be a beneficial tool to take appropriate decision of improving the
weakness ... Show more content on Helpwriting.net ...
In addition, SWOT is a somewhat simple method that can be performed in a fairly short time.
LIMITATIONS:
 No Weighting Factors: SWOT analysis leads to four individual lists of strengths, weaknesses,
opportunities and threats. However, the tool provides no mechanism to rank the significance of one
factor versus another within any list. As a result, any one factor's true impact on the objective can't
be determined.
 Ambiguity: SWOT analysis creates a one–dimensional model in which each problem attribute is
viewed as a strength, weakness, opportunity or threat. As a result, each attribute is seen to have only
one influence on the problem being analysed. However, one factor might be both strength and a
weakness. For example, locating a chain of stores on well–travelled streets that grant easy access to
customers might be reflected in increased sales. However, the costs of operating high–visibility
facilities can make it difficult to compete on price without a large sales

Strength, weaknesses, opportunities and threats, commonly known as a SWOT analysis is used by
businesses. Organizations use the SWOT analysis technique to figure out and understand their areas
of strong suits (strengths), their inevitable flaws (weaknesses), prospects that the organization could
look into (opportunities) and things that pose as intimidations to the organization (threats). There are
many obstacles to overcome when it comes to international expansion. Obstacles such as; language
and cultural barriers, tax compliance issues, local competition and political atmospheres. These
things must be discussed and evaluated, a SWOT analysis is a good way to do so. Many
organizations perform a SWOT on their competitors to use as a comparison tool as told by Hill
(2014). We as an organization have performed SWOTs on our competitors and the following slides
will reflect the information that was assembled from the data we collected. The information obtained
will be of great benefit, in our pursuit of international expansion.
Strengths
The Ecommerce platform is a way for us to market our product at minimal cost and to provide our
customers great pricing structures because of there are no overhead expenses, it is our greatest
strength. We provide our online customers with the option to chat with customer service
professionals when shopping on our website. We have chosen to utilize the customer service–centric
approach on our ecommerce website. We will focus on

Swot Analysis And SWOT Analysis Of Under Armour
The company is leading the industry of sporting accessories and clothing. Under Armour products
have been winning the market over it's competitors products.
SWOT Analysis
Strengths Innovation– With the creation of the pressure undershirt, Under Armour was established
inside of the athletic business. From the organisation's unassuming beginnings to now, UA has kept
a persistent spotlight on meeting the changing needs of the athletic business with new, imaginative
innovation. This is exemplified by its differing item blend, different business sector portion, and
new item offerings. UA offers three varieties of it's attire gear for different climate conditions:
HeatGear® for hot climate conditions; ColdGear® for chilly climate conditions; ... Show more
The organisation arrangements to extend item offerings in extra market sections as an essential
development methodology (Thompson, C–46). UA started with an essential spotlight on football
however has extended to offer items for baseball, ball, hockey, golf, soccer, rugby, swimming,
skiing, and UFC battling. They support competitors and groups in a large portion of these business
sector fragments (Thompson, C–49).
Financial stability– UA has encountered positive income development for as long as 5 years with a
compound yearly development rate of 19.3% (Under Armour 2014 Annual Report, P–5). The
organisation's net income has dramatically multiplied from 2006 to 2013, with its net wage per share
dramatically increasing (Thompson, C–45).
WEAKNESSES Outsource of Manufacturing – Many of the claim to fame crude materials that UA
utilises as a part of its items are produced and made by outsiders and are just accessible from a set
number of sources (Thompson, C–51). Since advancement and improvement is such a key segment
to the organisation's upper hand, the advancement of strength fabrics by an outsider could be a
danger to UA's centre

Swot Analysis: The SWOT Analysis Of A Business
SWOT analysis is a study made by companies to be able to identify their internal strengths and
weaknesses, and also to know their external opportunities and threats. Every business should
conduct such an analysis in order to set their strategic plans and goals. According to Wright (1998),
"The SWOT (Strengths, Weaknesses, Opportunities, Threats) framework is proposed by many as an
analytical tool which should be used to categorize significant environmental factors both internal
and external to the organization". When evaluating the strength of a business, the manager should be
able to identify its competitive advantage in the market and take advantage of such strengths.
Competitive advantages are ways of doing the business that others cannot ... Show more content on
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One of the most important external threats is the political and legal threat. Political and legal threats
could be local or international. A business can be affected by any political or legal changes in any
country that it has a relation with. As a result, businesses should acquire political skills and be able
to analyses and predict changes and respond accordingly. Political skills empower businesses and
may improve their performance and provide them with an advantage in the market. "Companies are
beginning to recognize the impact of political issues upon international ventures". Weiner (1992).
According to Weiner (1992), political problems may be the result of wars, corruption, bad elections,
religious violence, government agencies, or revolutions. However, the most important external
factor that might negatively affect a company is the political instability. McConnell, Brue & Flynn
identify a stable political system as, "stable political system characterized by democratic principles,
internal order, the right of property ownership, the legal status of enterprise and the enforcement of
contracts." (P.616). Political instability that might affect a business could be local or boarder

SWOT Analysis: Swot Analysis Of HBL Bank
Chapter No.4
SWOT ANALYSIS
The SWOT analysis is a comprehensive and critical overview of the operations, procedures rules
and regulations, services, and other related activities, the analysis include the analysis of HBL tehsil
gate branches in the light if the entire branch and bank specific variables which directly or indirectly
affect the operations of the branch. The tool selected for the analysis of organization is SWOT
analysis.
4. SWOT analysis
SWOT analysis is an acronym that stands for strengths, weakness, opportunity and threats. This is a
careful evaluation of an organizations strength to avail an opportunity by overcoming its weakness
and phasing out all the threats to its survival in order to grow and survive.
4.1. Strengths ... Show more content on Helpwriting.net ...
4.4. THREATS
The biggest threat to the operational success of the branch is the better competitor's services. Many
private sector banks are offering higher rates of return to customers than HBL of Pakistan.
Cannibalization of profits is yet another to the success of bank tehsil gate branch. The branches of
HBL bank are located very close to the bank tehsil gate branch and main road branch. All these
branches are taking away each other's customers.
One of the biggest to the HBL, tehsil gate branch is the increasing rate of dissatisfies customers.
Most of these customers were observed to be dissatisfied with the delays in their servicing.
The greatest threats to the performances of HBL, tehsil gate branch are the decreasing morale of
employees. They feel that they are not provided with bonuses. They are not given proper attention to
have a say in the annual meetings. The proxy forms are signed on their behalf without letting them
know.
High–pressure interest groups are developing which poses a constant threat to

Swot Analysis: SWOT Analysis Of A Business Model
SWOT Analysis http://www.businessballs.com/swotanalysisfreetemplate.htm SWOT Analysis is
business model which is used for understanding and decision–making for all sorts of situations in
business and organizations. SWOT is an acronym for Strengths, Weaknesses, Opportunities and
Threats. SWOT analysis is often interpreted and used as a SWOT Analysis 2x2 Matrix, especially in
business and marketing planning.
SWOT model is normally used by managers to evaluate where they stand with others, what are the
opportunities and what should be done to get better results.
SWOT analysis is commonly presented and developed into a 2x2 matrix, which is shown and
explained within the SWOT analysis matrix ... Show more content on Helpwriting.net ...
(Thakur, 2010)
2.7 Financial Analysis http://www.yourdictionary.com/financial–analysis
"Financial analysis is the evaluation of an organization from multiple angles to fully understand the
greater financial situation and determine how best to strengthen the business. A financial analysis
looks at many aspects of a business from its profitability and stability to its solvency and liquidity".
For analyzing a business I have bifurcated financial analysis into horizontal and ratio analysis senior
management and stakeholders such as creditors, investors use these ratios for future investment and
lending etc.
Horizontal Analysis http://www.accountingtools.com/horizontal–analysis "Horizontal analysis is the
comparison of historical financial information over a series of reporting periods, or of the ratios
derived from this financial

Swot Analysis : The Swot
The SWOT analysis was originally introduced by Andrews Christiansen, Guth and Learned in 1969
and its basic organizing principles have remained largely unchanged in the field of strategic
management. [BADEN–FULLER, C. H. A. R. L. E. S., & STOPFORD, J. (2002). The Firm Matters
More than the Industry. Strategy for Business: A Reader, 123.] It is a systematic framework which
helps managers to develop their business strategies by appraising their internal and external
determinants of their organization's performance. Internal environmental factors include leadership
talent, human resource capabilities, the company's culture as well as the effectiveness of its policies
and procedures. External factors include competition, government legislation, changing trends and
social expectations.
The SWOT analysis framework involves analyzing the strengths (S) and weaknesses (W) of the
business's internal factors and the opportunities (O) and threats (T) of its external factors of
performance. Through this analysis, strengths and weaknesses within an organization can be
matched with the opportunities and threats operating in the environment so that an effective strategy
can be formulated. Therefore an organization can derive an effective strategy by taking advantage of
its opportunities by using its strengths and neutralize its threats by minimizing the impact of its
weaknesses. Moreover, SWOT analysis can be applied to both a whole company as well as a
specific project in order to

a) Carry out a SWOT analysis to reflect your own current skills and competencies
A SWOT analysis is "a structured planning method used to evaluate the strengths, weaknesses,
opportunities and threats involved in a project or in a business venture."
(en.wikipedia.org/wiki/SWOT analysis, 03/11/14). A swot analysis can also be used to examine a
person's attributes. The strengths and weaknesses usually are internal factors whereas threats and
opportunities are mainly external.
Advantage Disadvantage
Internal Strengths
1. Self–motivated
2. I am organised; accurate and pay attention to detail
3. Multilingual and passionate to learn more languages and different cultures.
4. Good with computers; keyboard skills and knowledge of Microsoft applications.
5. I like cleaning
6. Time management skills; I'm good at managing my busy schedule.
7. Friendly personality and get on well with others.
8. Good listening skills.
9. I like to work under pressure Weaknesses
1. Intensely self–critical; overblown sense of responsibility.
2. Control freak.
3. Speech impediment.
4. No qualification to prove my knowledge of computers.
5. Use of too much bleach is not healthy.
6. I spend a lot of time doing unnecessary things.
7. If I don't know someone personally I can get shy and nervous.
8. Poor writing skills
9. Sometimes I take on more work than I can chew and give up.
External Opportunities
1. Accept and appreciate help from others
2. Accept that I cannot control everything in my life,

Swot Analysis Of Brinker International, Inc. Swot Analysis
Brinker International, Inc. SWOT Analysis
SWOT refers to the Strengths and Weaknesses of an internal factor of a firm and the Opportunities
and Threats of an external environment facing the firm. SWOT analysis is a technique widely used
by managers to provide strategic overview of the company. The best approach and most effective
technique to SWOT is maximizing the company strengths and opportunities and minimizing
weaknesses and threats. When this assumption is applied accurately, the outcome of the company
can be a very powerful and successful.
1.Strengths
1.1 One of Brinker's strengths has to do with using effective strategies in advertising and marketing
and targeting its customer base.
Brinker uses effective advertising and ... Show more content on Helpwriting.net ...
The company has also been focusing on expanding its presence in international markets. In 2016,
Brinker 's international franchisees and joint venture partners opened 36 Chili 's restaurants. During
the reporting period, Brinker entered into new development agreements with new and existing
franchisees for development in Bangladesh, Bolivia, Chile, India, Indonesia, Mexico, Panama, Saudi
Arabia, Sri Lanka and the UAE.
Presence in diverse markets helps Brinker offset risk of depending upon any particular geographic
market. It also protects the company from risks associated with adverse economic and political
developments in a geographic market.
1.3 Franchise development driving top–line growth
Brinker has been transforming itself to franchise more of its company–owned units as well as to
move toward international expansion away from the saturated domestic market. As of June 29,
2016, Brinker had 25% of its domestic and 96% of its international restaurants were operated
through franchisees. During 2016, the company had 659 restaurants through franchisees. Brinker
has sold company–owned restaurants to its franchisees and may continue to do so.
2. Weakness
2.1 Increasing indebtedness could limit the company 's financial flexibility
Brinker has recorded a significant increase in its debt levels. In 2015 the company's long–term debt
was $950,156, as of 2016 their long– term debt increased to $1,113,900, an increase of 14.7%. As a
result of increased

Swot Analysis: SWOT Analysis Of Astro
3.2 SWOT ANALYSIS
SWOT are stands for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is a very
important step in managing marketing activities. Through this analysis method we can analyse the
strengths and weaknesses of a firm from its internal environment. The internal environment is
factors like production cost, marketing skill and financial. Meanwhile, for opportunities and threats
can be analyse through the firm's external environment. The external environment are PESTLE
which is an acronym for Political, Economy, Social, Technology, Legal and Environment. By doing
SWOT analysis the marketers can know the strength and opportunity to focus on, and weakness and
threat to avoid.
3.2.1 SWOT Analysis of ASTRO
Astro Malaysia ... Show more content on Helpwriting.net ...
For example, they would have to apply for license, purchase new satellites, and buy broadcasting
rights and marketing and advertising expenses. Moreover, its very hard to compete against a more
powerful and established company like Astro. For an example, Astro Malaysia Holdings Bhd
(AMH) won the tender for broadcast rights to the Barclays Premier League (BPL) in Malaysia for
three seasons from 2013–2016 for a fee of RM One (1) billion, apparently (Yeap, 2012). This means
that new companies will have to fork out billions to start up in this industry as it has cost Astro RM
1 billion for only broadcasting rights to the English Premier League exclusive of other broadcasting

Swot Analysis Of Swot Analysis : Swot
OnStar – SWOT Analysis
To help OnStar determine if home monitoring services should be added to its list of products and
services, a SWOT analysis should be completed. A SWOT analysis is a situation analysis or tool
used to identify the strengths, weaknesses, opportunities and threats of an organization (SWOT
Analysis Definition | Investopedia, 2005). Thus, it is a basic straightforward model that determines
what an organization, like OnStar, can and cannot do, as well as determines its opportunities and
threats.
With the SWOT analysis, OnStar's management team can identify internal and external factors that
affect the company's future performance. The SWOT analysis also allows OnStar's management
team to use information from its environmental analysis and separate it into internal factors,
strengths and weaknesses, and external factors, opportunities and threats. Once completed, the
SWOT analysis will assist OnStar with accomplishing its objective, which is to offer its customers
home monitoring services. Thus, the SWOT analysis helps OnStar in its decision–making process
by revealing obstacles it must overcome or minimize to achieve the final results.
Why should OnStar conduct a SWOT analysis? The SWOT analysis will help OnStar determine
how to efficiently use its resources, such as manpower, production capacity, and capital. According
to Hill (n.d.), "evaluating the company's strengths helps it determine how to allocate these resources
in a manner that results in

Swot Analysis Of Swot And Swot Analysis
Today's businesses end up working in a situation that is changing quicker than before. The process
of analysing the issues and changing the techniques within the business is known as SWOT analysis.
The SWOT analysis is business analysis method that business can use for each of its department
when deciding on the most perfect way to increase their business and future growth. This procedure
identifies the internal and external strengths, weaknesses, opportunities and threats that are in the
markets.
SWOT analysis helps you decide your position against your competitors, identifies best future
opportunities, and highlight current and future threats. SWOT analysis is an acronym for Strength,
Weakness, Opportunity and Threat. Strengths and weaknesses are internal factors that you have
within your business on which you have full control whereas opportunities and threats are external
factors on which you have no control.
The strength of the SWOT analysis comes derives from the way that it can be used for a wide range
of business situation and in industries. And SWOT analysis weakness is that it needs clear thinking
and good decision making ability to get any real qualities from using it. The best ways to achieve
this is to concentrate on internal and external strengths and weaknesses. The strength is something
that has positive effect on your business and it gives your organisation a competitive advantage. It
includes your unique selling point, products, resources and what you

Military Swot Analysis
Upon reading and researching a SWOT analysis, I have realized that we use this product in the
Military and that I just never knew the formal name for it. I honestly believe that each section may
pose a challenge for an investigation team depending upon the organization and other variables. In
the Military we receive quarter evaluations which lead up to annual evaluations, when done
correctly this make it easier to identify strengths and weakness of an individual, section, or
company. My only concern is that if that if there is a lack of documentation or programs to collect
such data then it may be hard to obtain an accurate depiction thus making it difficult to truly assess.
When considering opportunities within the SWOT analysis, one major

Swot Analysis for Management
Throughout my college career, I have been involved in a wide variety of organizations and
internships that not only refined my business skills, but also provided me the realistic experience in
the business realm. I have experienced a wide–range of activities and work that span from selling
automobile parts to providing services to patients recovering from substance abuse and mental
illness. Throughout this journey, I was given an opportunity to not only develop my business
marketing skills, but allowed a glimpse of the industry (and the systematic process of that particular
field) as well. One particular occupation that sticks out is the sales position at RadioShack. During
my freshman year in college, I began working at RadioShack to ... Show more content on
Helpwriting.net ...
In early summer 1995, it was elected that the name "Radio Shack" would be spelled in CamelCase
as "RadioShack", and a new logo would be launched (2)
During this radical transformation, RadioShack began solidifying their position in the electronic
goods market. Currently, RadioShack has more than 6,000 stores operating all over the world which
include Europe, Central America and Africa. RadioShack generates $2.24 billion in operating
revenues and net sales. They also carry a wide variety of electronic products that range from audio
and video equipment to cell phones (Wikipedia.com, 1). The SWOT analysis can be used to not only
evaluate RadioShack 's current attributes, but also assess the factors that can support or impair
RadioShack 's survivability.
Strength
Radioshack has been in the electronic goods market for over 30 years providing quality service and
fulfilling the consumer 's desire for new and dependable technology. The image that RadioShack has
developed and carefully processed has greatly served RadioShack 's efforts. When consumers want
or need any type of electronic accessory such as rechargeable batteries, consumers know that these
items can be found at a nearby Radioshack. Due to the strong brand name and image that
RadioShack has developed, consumers know that they will be purchasing high quality and
dependable

Swot Analysis
SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses,
Opportunities, and Threats involved in a project or in a business venture. It involves specifying the
objective of the business venture or project and identifying the internal and external factors that are
favorable and unfavorable to achieving that objective. The technique is credited to Albert
Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data
Strategic Use: Orienting SWOTs to An Objective
If SWOT analysis does not start with defining a desired end state or objective, it runs the risk of
being useless. A SWOT analysis may be incorporated into the strategic planning model. An example
of a strategic ... Show more content on Helpwriting.net ...
The external factors may include macroeconomic matters, technological change, legislation, and
socio–cultural changes, as well as changes in the marketplace or competitive position. The results
are often presented in the form of a matrix.
SWOT analysis is just one method of categorization and has its own weaknesses. For example, it
may tend to persuade companies to compile lists rather than think about what is actually important
in achieving objectives. It also presents the resulting lists uncritically and without clear prioritization
so that, for example, weak opportunities may appear to balance strong threats.
It is prudent not to eliminate too quickly any candidate SWOT entry. The importance of individual
SWOTs will be revealed by the value of the strategies it generates. A SWOT item that produces
valuable strategies is important. A SWOT item that generates no strategies is not important.
Avoiding Errors
Conducting a SWOT analysis before defining and agreeing upon an objective (a desired end state).
SWOTs should not exist in the abstract. They can exist only with reference to an objective. If the
desired end state is not openly defined and agreed upon, the participants may have different end
states in mind and the results will be ineffective.
Opportunities external to the company are often confused with strengths internal to the company.
They should be kept separate.
SWOTs are sometimes confused with

Swot Analysis : My Personal Swot
Introduction:
This paper is my personal SWOT analysis. The SWOT analysis discusses four specific categories to
evaluate a project, situation or in my case my personal and professional life (Hay, Castilla, 2006). In
this analysis I will look at the strengths, weaknesses, opportunities, and threats that I need to address
in my life. The concept of this type of analysis is a great way to find out ways to improve, but at the
same time is a difficult task for someone like me who has a hard time outwardly expressing self
attributes. That might be one of my weaknesses or threats, on the other hand it might be what makes
me a good listener to others. I will refer to the SWOT analysis chart throughout this paper (figure
1.1) the list was difficult but, I feel it is pretty close to complete.
STRENGTHS
Ability to learn quickly
Adaptable
Great interpersonal skills
Ability to read people and listen with intent
Diverse work history within several industries
Ability to lead or follow
Have helpful opinions WEAKNESSES
Speaking in front of large crowds
Fear of failure
Lacking management skills
Not always self–motivated
Fear of career change/unknown
Not always receptive to others ideas
Ability to say no
Not managing time to allow for experience growth
OPPORTUNITIES
Volunteering
Continued leadership classes
Shadowing
Willingness to learn
Diverse work history has allowed diverse network of people THREATS
Financial loss due to no management experience

Swot Analysis Of Apple
Promotion Management & SWOT Analysis MKT 501 Mod 1 SLP: Strategic Marketing
Beverley Lionel
24 December 2017
Dr. Todd Senft
Introduction
Apple Inc. Company is an American corporation that designs and manufactures computer hardware,
software and other consumer electronics such as mobile phones, music and video players. The
company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal
user–base, iTunes media application and the iPod personal music player. The company boasts 284
retail locations spanning 10 different countries (Dougherty, Michael (2010). Apple Inc. Company
provides services to businesses such as education institutions, medium to small businesses and
government agencies. In this paper I will be discussing the company's SWOT analysis (Strengths,
Weaknesses, Opportunities, and Threats) to help understand the company's current position and
again what will happen to the company business in the future for the iPhone 8. The company has
experienced a tremendous growth since the introduction of the iPhone.
Strength
Apple is a company that was founded by two guys named Steve in a garage that has grown from
those times to the huge company it is today. Apple's is a well–known company for its products and
its multiple delivery channels. Smithson, (2017) stated that "Apple Inc's current success is linked to
the ability of the company

Strengths And Swot Analysis: SWOT Analysis Of Starbucks
Unit II Starbucks SWOT Analysis
SWOT Analysis
This SWOT analysis will provide a review of the internal and external environmental factors,
strengths and weaknesses as well as any opportunities and threats that affect Starbucks.
Strengths:
Starbucks is a highly recognized brand that ensures its competitive stance remains steady in the
market with its label and logo emblazoned on all its products. This practice has led to brand
awareness, an excellent reputation, and high customer following.
The organization is mission oriented and enforces very strong ethical values.
The following numbers illustrates the company's profitability (Starbucks.com, 2016):
– Revenue increased to 16.5% in FY15, $19.2B for the full year. 13.7% above previous ... Show
more content on Helpwriting.net ...
Expand to accommodate dinners during evening time, this should allow for Starbucks increase in
traffic control during non–peak times.
Threats:
There are many external environmental threats that can pose a problem to Starbucks
– Climate change. "The company is now preparing for the possibility of a serious threat to global
supplies...if conditions continue as they are – is a potentially significant risk to our supply chain,
which is the Arabica coffee bean." (Goldenberg, 2011)
Global economic instability could drive product cost higher with lower sales and profit margins.
– The cost of manufacturing will likely continue to rise, posing a threat to future growth
– International supplies severing business association, increasing product costs, etc
Competition can reduce sales revenue and market shares
– Competitive coffee brands
– Similar brands imitating Starbucks

SWOT Analysis:
A SWOT analysis (SWOT matrix) first used by Stanford Research Institute during 1960–1970 and it
was presented by Mr. Albert S. Humphrey a American business and management consultant by
using data from fortune 500 companies.
We can succeed in our life if we use our talents to our full extent. Similarly, we'll have some
problems if we know our weakness are, and if we manage these weaknesses so that we don't matter
in the work we do. To understand more about our self and our external environment which are
impacting our personal growth. We need to analysis our strengths, weaknesses, opportunities and
threats. Process of analyzing this factor is called SWOT analysis.
I am sharing my personal SWOT analysis. Below are my strengths, weaknesses, opportunities and
threats.
 Strengths
Honesty
Self–Confidence
Self–discipline
Problem solving
Initiative
 Weaknesses
Impatience
Being too sensitive
Being a debater
 Opportunities
Growing financial Market
Go to night school and finish my master's degree
 Threats
Other candidates have college degrees
Demographic changes.

Strengths:
I am an honest person. I always try to speak truth. I remembered my first job in retail bank for sales.
During Interview, interviewer asked me two major question because of that he selected me. Those
were I worked with bank previously and why should he hire me. I replied both questions with
honesty and confidence and my answers were I didn't have banking

Swot Analysis: SWOT Analysis Of Zara
b. SWOT analysis:
SWOT analysis relies upon a conspicuous verification of the association's interior qualities and
deficiencies and what are more the outside conditions and potential threats inside the working
condition. Zara is a strong brand inside the overall clothing retail industry on account of its ability to
develop new diagrams and advantage them to the stores inside a concise traverse. Zara has an
altogether vertical composed structure which engages rapid fundamental authority, brisk spread of
new diagrams and cost minimization (Dutta 2002). Zara's strategy similarly makes enables it to
extend the business, enhance customer immovability and to influence a noteworthy customer to
regard...
Zara is a key player in the fast shape retail ... Show more content on Helpwriting.net ...
Zara gives customers the models they require, when they require them. While in the standard world
the most surely understood models are quickly out–of–stock and simply the duds are available, in
the domain of snappy shape supply is outstandingly flexible and considers the propelling taste of the
buyers. Customers understand that things they buy at Zara are new and in vogue. As determined
above, Zara can drive regard find by offering more full–assessed things and running less refunds.
Customers understand that gatherings are close to nothing and if they don't buy the thing they like
now it will soon be gone (supplanted by other slick, surely understood things, yet gone). Henceforth,
they will be more unwilling to sit tight for end–of–season bargains and will be all the more prepared
to pay the most

SWOT Analysis
1.0 SWOT Analysis – An Overview
SWOT analysis is widely used by corporation all over the world to help them in developing their
corporation's business strategy. It is a normal practice that when we conduct business strategy, the
main point that we will look into is the strength and weakness that leads to the profit and loss of the
corporation. How we tackle the strength and weakness are by conducting study on the opportunities
and threats seen surrounding.
SWOT is an acronym that stands for Strength, Weakness, Opportunity and Threats. A SWOT
analysis is an organized list of a business's greatest strengths, weaknesses, opportunities, and threats.
Strengths and weaknesses are internal to the company such as reputation, patents and ... Show more
Each course features an abundance of landscaped gardens and natural flora. Most of the fairways are
often flanked by water and large bunkers both from tees to the greens.
They pride themselves as an integrated resort with so much to do, and so much to indulge until the
moment of departure. With the most complete sports and leisure centre in Senai, it is now easier for
corporates and families to organize their team–building activities here. Strike the pins at the bowling
centre, smash at the squash or target at the paintball – all range of activities are lined up to cater for
everyone's needs. The Sports & Leisure Centre is able to host up to 1000 participants at one time.
Rock Climbing feature is also aimed to be ready for the members by December 2014.
Allamanda Course
Designed as a "Resort Course", it is a favourite course for play featuring breathtaking scenery of
water features, daunting sand bunkers, and carefully–manicured Tifdwarf greens hidden amongst
verdant landscaping. The fairways and roughs are severely undulating in places, and well–guarded
which can pose challenges towards securing a victory. It embodies 11 holes of water and two
signature holes represented by No. 2 and No. 15.
Cempaka Course
Playing this championship course demands full concentration. The Cempaka measures 7,156 yards
from the pro tees, which requires skill in assessment and execution. More intimidating is the number
of severe

SWOT analysis focuses on the internal factors which are the company's strengths and weaknesses as
well as the external factors which are the opportunities and threats which are gained from situational
analysis which focuses on summarizing all the pertinent information acquired about the key three
environments of internal, customer, and external (Ferrell & Hartline, 2014, p. 39). A SWOT analysis
further gives a company precise advantages and disadvantages in satisfying the needs of its selected
markets.Even more importantly, SWOT helps a company to determine where it exceeds greatly in
strategy and areas in which more improvements are needing to be made. SWOT is heavily utilized
by many corporations and this analysis has gained an even greater global welcoming from its
comprehensible structure in which is highly regarded for many aspects such as organizing a
company's strategic position when developing a marketing plan.
SWOT is primarily one of the most essential tools in analysis of marketing data and information
(Ferrell & Hartline, 2014, p. 85). Furthermore, it is considered as highly effective and useful in
unveiling competitive advantages that can influence a company 's marketing strategy if it 's
performed correctly.
Additionally, there are many considerable benefits of a SWOT analysis such as it provides
simplicity, lowers costs associated with strategic planning, provides flexibility, easy integration and
synthesis and fosters collaboration. Furthermore, these

The Swot Analysis And Summaries Of The SWOT Analysis
Section 2: SWOT Analysis
The theory of the SWOT analyses
The SWOT analysis aims to provide a short overview of a business's current strategic situation by
analyzing its internal factors, being strengths and weaknesses, alongside its external factors that
might have an impact on the businesses strategic choices, being the entity's opportunities and threats
(Anja Böhm, 2009: 1). The SWOT analysis is ultimately a tool which is used to analyze a business's
current situation in the market place and aims to identify a strategy for successful development
using the overlap between the internal and external factors. The acronym 'SWOT' simply stands for
'strengths, weaknesses, opportunities and threats' (Nadine Pahl & Anne Richter, 2009: 27).
Strengths ... Show more content on Helpwriting.net ...
One of the major limitations is that it doesn't offer any end solutions to develop a business's strategic
plans, but rather forms part of the process, as depicted in the above Diagram 1. It only acts as a tool
to help a business with their strategic decisions, and cannot produce the final decision by itself. A
full SWOT analysis often ends up producing long–extensive lists of the strengths, weaknesses,
opportunities and threats which are not arranged in any particular way that could reflect priorities. It
does not rank the factors by importance. This can be a problem because some effects of certain
threats/weaknesses can be more serious and harmful to the businesses competitive advantage than
others but the SWOT analysis does not make this clear. It doesn't highlight or single out any of the
more important strengths and opportunities and this can sometimes lead to favorable opportunities
being lost among other mediocre ones. One of the problems that often arises when conducting a
SWOT analysis is that the same factor could be placed in two different categories. This problem of
ambiguity can cause disputes and confusion. An example of this would be locating a retail store on
the high– upmarket streets of a big city. This is a strength as it puts the store out there to lots of
potential customers, but the weakness to this is that it would have very high

Strength And Swot Analysis: SWOT Analysis
Introduction
SWOT analysis is an internal factors (Strength and Weakness) as well as external factors (Threat
and Opportunity). SWOT analysis is a famous tool and it is also a strategic planning method for
people to use to analyses the strategy of a certain business and products in its environment. It also is
a method to define the strength, weakness, threats and opportunities of a business or project venture.
Other than that, it is also used to identify the internal and external factors in the market because as
there are many competitors in the market. In short, we know that the SWOT analysis is a beneficial
tool for people to identify and analyse their business and product.
Strengths are one of the factors of SWOT analysis which defines a company's capability to make
product or a business accomplishes their mission. Strength can help the business to continue their
success with ... Show more content on Helpwriting.net ...
The benefits are in its surrounding or the environment strategies which are able to become even
more profitable or wider market range.
Last but not least, the threats. Threats are also the external factor which means external
environment. It will affect the sustainability and profitability of the product or organizations
business. Every businesses or products have to be alert with the threats.
So in this article, we are doing the SWOT analysis of Pizza hut. We will discuss about the Strengths,
Weaknesses, Opportunities and Threads of the Pizza hut. The Pizza hut is an American fast food
restaurant. Today, its franchises cover all around the world including in our country, Malaysia. In the
year of 2012, Pizza hut outlets in USA are more than 6000 and 5200 stores outlet in 94 other
countries. In Malaysia it has over 200 stores outlet.

And SWOT Analysis: Swot Analysis
SWOT Analysis
SWOT is a term used to describe the particular strengths, weaknesses, opportunities and threats that
are strategic factors for a specific company. A SWOT should represent organizations core
competencies while also identifying opportunities it cannot currently use to its advantage due to a
gap in resources
SWOT analysis is only as good as the information that makes it up. Research and accurate data is
vital to identify key issues in an organization's environment
In SWOT analysis what we need to first access the market, access our company and in the last we
will access our competition
Accessing our market
What is happening externally and internally that will affect our company?
Who are our customers?
What are the driving ... Show more content on Helpwriting.net ...
Who are our most intense competitors?
Makers of substitute products?
Can these competitors be grouped into strategic groups on the basis of assets, competencies, or
strategies?
Who are potential competitive entrants? What are their barriers to entry?
Evaluate
What are our objectives and strategies?
What is our cost structure? Do we have a cost advantage or disadvantage?
What is our image and positioning strategy?
Which are the most successful/unsuccessful competitors over time? Why?
What are the strengths and weaknesses of each competitor?
Evaluate competitors with respect to their assets and competencies
(Olsen, 10)
In shell the managers have to keep all the factors in mind before making decisions. Those facts can
lead to achieve their goals if they are fairly addressed. Information regarding these factors can be
taken from the managers starting from the lower level managers to the high level managers. Lower
level managers can create report in which they will access the market keeping in minds what is
happening externally and internally that will affect our company, who are our customers, what are
the driving forces behind sales trends and what are important and potentially important

Swot Analysis : Applying Swot
Applying SWOT as a planning tool will identify goals and development of your firm's objectives in
the decision–making process. As Corina and Alexandru (2008) point out from their research, "In a
permanent changing environment, the measurement and monitorisation of the performance of a
company has become one of the key issues for its success" (p. 1072). Utilizing this planning tool of
SWOT will establish a specific strategic plan through external environments and internal problems
integrating this into a more comprehensive goal and strategy for the firm. Vital to the SWOT
planning tool, is identifying our organization's strengths, weakness, opportunities, and threats that
affect our organization's performance. Accomplishing this through drawing on all available
resources from customer to social media, and from acquaintances in other similar organization, is to
whom you conduct business with being subcontractors, suppliers, banks, and professional
organizations (Daft, 2014). Further, we develop a better understanding how our company is
operating and performing, and gain insight as to giving more attention to the weaknesses, and
maintaining our strengths through measurement and monitorisation. Developing information as to
the strength and weaknesses of the operations, our company can profit by deciphering and compare
our organization relative to other company's performance and organization, for developing a
strategic goal to align and improve our company's

Business Strength And Swot Analysis: SWOT Analysis
SWOT Analysis SWOT Analysis is a useful technique for understanding your Strengths and
Weaknesses, and for identifying both the Opportunities open to you and the Threats you face.
Used in a business context, it helps you carve a sustainable niche in your market. Used in a personal
context Add to My Personal Learning Plan, it helps you develop your career in a way that takes best
advantage of your talents, abilities and opportunities.
Business SWOT Analysis
What makes SWOT particularly powerful is that, with a little thought, it can help you uncover
opportunities that you are well–placed to exploit. And by understanding the weaknesses of your
business, you can manage and eliminate threats that would otherwise catch you unawares.
More ... Show more content on Helpwriting.net ...
The purpose of a SWOT analysis
In a business context, the SWOT analysis enables organizations to identify both internal and
external influences. Outside of business, other organizations have found much use in the method's
guiding principles. Community health and development, education, and other groups have used the
analysis. SWOT's primary objective is to help organizations develop a full awareness of all the
factors, positive and negative, that may affect strategic planning and decision–making. This goal can
be applied to almost any aspect of industry.
Though SWOT is meant to act primarily as an assessment technique, its lengthy record of success
makes it an invaluable tool in project management.
"A good SWOT analysis serves as a dashboard to your product or services, and when done correctly,
can help you to navigate and implement a sound strategy for your business regardless of company
size or sector," said Vipe Desai, founder and CEO of HDX Hydration Mix. "We continue to revisit
ours every year to keep it updated due to constant shifts in market trends. It's a crisp and simple way
to communicate the most important aspects of our

Swot Analysis : The Swot
The SWOT analysis, a strategic planning tool was developed by Albert Humphrey in the 1960's and
1970's. Albert is said to have come up with this strategic planning tool through the use of data the
Fortune 500 companies in the United States of America at that time (Lancaster & Massingham,
2011). A SWOT analysis determines the strengths, weaknesses, opportunities and threats, which are
a relevant part of any organization especially the ones that get involved in new ventures. This tool
assists the users in their quest to make wise and informed decisions. A SWOT analysis is mostly
used together with other tools to determine the direction of a business venture. It can be used to
analyze places, people, products or industries. It involves the ... Show more content on
Helpwriting.net ...
SWOT is an acronym for strength, weaknesses, opportunities, and threats (Bohm, 2009). Company
or organizational strengths include the characteristics that make it advantageous over the rest.
Weaknesses on the other hand are the disadvantageous attributes of a business, people or project in
comparison to others. Opportunities represent the external factors that are likely to help an
organization to achieve part or all of its objectives. Threats represent the external factors which may
be harmful to an organization hindering it from achieving all or part of its objectives. Internal and
external factors of a SWOT analysis are different. The internal factors are the previous experiences
as well as the resources of an organization or company. Some of the things to be considered as the
internal factors include the human resources, physical resources, finances, and the past experiences.
Human resources may include the staff of an organization, volunteers, the targeted population as
well as the company's or organization's board members (Pahl & Ritcher, 2009). On the other hand,
the physical resources are such as the location of a business, the characteristics of the building or the
equipment used. Some of the questions to ask oneself during consideration of the physical resources
include whether the building is in a prime location or needs renovation. Financial resources are such

Westjet Swot Analysis

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