1. Facing the Digital Economy Damjan Arsovski iFront, 10.06.2010

4. Blueliner New York

5. Blueliner Bangladesh

6. Blueliner India

8. Blueliner’s 7 Pillars of e-Marketing Pillar 1. Search Engine Optimization Pillar 2. Online Advertising (PPC, CPM) Pillar 3. Email Marketing Pillar 4. Interactive PR Pillar 5. Affiliate Marketing (CPA/CPL) Pillar 6. Web Analytics Pillar 7. Social Media

9. THE AGE OF DIGITAL ECONOMY

10. Example #1: Money/Payment

11. Example #2: Services

12. Example #3: Information

13. Example #4: Business 24 yr old musician Tihomir Cvetkovski from Prilep, Macedonia

14. Example #5: Decision Making Status question: Good pizza in Skopje, Macedonia?

15. Example #5: Decision Making (cont.) People I’ve never directly met or I’ve been introduced to….

16. Example #5: Decision Making (cont.)

17. WHAT’S CHANGED…?

18. Information "So why did we build a new search indexing system? Searchers want to find the latest relevant content and publishers expect to be found the instant they publish." - Google blog post "Our new search index: Caffeine"

19. Old School…

20. New School…

21. WHAT ELSE HAS CHANGED?

22. WELL, NOW USERS PWN THE WORLD!

26. Users pwn the Web!

27. Users pwn the Web!

28. Users pwn the Web!

29. Users pwn the Web!

30. Clients are always right… … except when they are NOT!

31. Clients are not always right!?

32. Clients are not always right!?

33. SO, WHAT TO DO ABOUT THIS?

34. 1) Learn to Compete on a Global Level

35. 2) Learn to Communicate

36. 3) Be Brave and Innovative…

37. 3) Start Thinking Outside the Box

38. 4) Invest and Experiment CLIENT BENEFITS FROM TOP SEARCH ENGINE RANKINGS “ Honeymoon vacation” 60,000 searches per month! 1 st page of Google, 5 th listing

40. 5) Use the Tools

41. 6) Learn to Adapt to New Things

42. Learn to adapt quickly or…

43. Tnx! Damjan Arsovski [email_address] [email_address] +1 914 410-6323 +389 71 60 30 81 @arsovski