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Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)

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Intro to The 7 Pillars of Digital Marketing #WebCongress (Miami 2013)

  1. 1. @arousta @blueliner Home 7 Pillars of Digital Marketing #WebCongressMiami Arman Rousta, CEO
  2. 2. @arousta @blueliner “Marketing is in Everything.”
  3. 3. @arousta @blueliner The 7 Pillars of Digital Marketing is a framework – a map - for the learning, strategy, budgeting, execution and analysis of the entire universe of digital marketing tactics and techniques.
  4. 4. @arousta @blueliner 7 Pillars of Digital Marketing pillar 1. Content (Copy, Video, Photography, Audio) pillar 2. design UX (Branding, Web Development) pillar 3. SEO (Organic Search, Organic CSE, Onsite Search) pillar 4. digital Media (Paid Search, CPM, Affiliate, Retargeting) pillar 5. CRM (Customer Service, Email Marketing, Web Analytics) pillar 6. Social media (SMM, Online PR, Networks, Blogs, Games) pillar 7. Mobile
  5. 5. @arousta @blueliner - 30 -
  6. 6. The 49er Matrix
  7. 7. @arousta @blueliner 7 Pillars of DM: 7 Dimensions Each dimension acts like a filter, that hones down the area of consideration or focus further D1. 7 Pillars D2. 7 Stages D3. 7 Levels [Skills and Experience] D4. X Industries D5. Y Markets [Markets entail Location, Language, Ethnicity, Culture and Demographics] D6. 3 Eras (or Times) D7. 4 Modes [Marketing, Creative, Technical, Innovation]
  8. 8. @arousta @blueliner “Everything is connected to everything else.”
  9. 9. @arousta @blueliner Creating Realistic ROI Models - 30 -
  10. 10. Do you know how you really spend your time? How long things take?
  11. 11. 7 Goal Dimensions (Types) 1. ET [Energy & Time] 2. AS [Achievements & Skills] 3. IQ [Internal Qualities & States] 4. MO [Material Outcomes] 5. RQ [Relationship Quality] 6. HI [Health Indicators] 7. PE [Place & Environment]
  12. 12. Multi-Tiered Goal-Setting MLA = Minimum Level of Achievement HLA = High Level of Achievement BHAG = Big Hairy Audacious Goal Level
  13. 13. @arousta @blueliner “The best marketing is a great product or service.”
  14. 14. @arousta @blueliner 7 Pillars x 7 Stages = The 49er Matrix - 30 -
  15. 15. @arousta @blueliner Thank you for your time! Arman Rousta Chief Executive Officer arman@bluelinerny.com US – Asia – Europe – Latin America www.bluelinerny.com 212.904.1240 @arousta @blueliner

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