A dedicated and driven SEM/SEO/SMM Analyst with extensive experience gained working on a large number of web optimization projects for key clients. Focused upon maximizing the transparency of client sites, through the management of SEM, SEO, Web Analytics and Market Research. Consistently demonstrates the ability to ascertain the exact requirements of the client through extensive research and analysis. Possesses excellent business communication skills and can consult with influence at all levels.

1. S.SARAVANAN
22/6, V.M. Street,
Second Lane, Royapettah, Chennai.
Mobile: 9994448011 E-mail: saravananslk@gmail.com
PROFESSIONAL PROFILE
A dedicated and driven SEM/SEO/SMM Analyst with extensive experience gained working on a
large number of web optimization projects for key clients. Focused upon maximizing the
transparency of client sites, through the management of SEM, SEO, Web Analytics and Market
Research. Consistently demonstrates the ability to ascertain the exact requirements of the
client through extensive research and analysis. Possesses excellent business communication
skills and can consult with influence at all levels.
SEM SUMMARY
• An expert in Internet Marketing campaigns, specializing in Google AdWords, Microsoft
adCenter (Yahoo and Bing Network) and Facebook Advertising.
• Extensive Online Advertising experience in Customer/Lead Acquisition, Ad Campaign
Management, Optimization, Video and Mobile Advertising, troubleshooting Ad display and
Reporting issues, documentation.
• Manage 50 + Pay Per Click (PPC) campaigns with an approximate spend of (1.20 Crore/Year)
in Google Adwords, Yahoo Search Marketing, MSN AdCenter and Facebook.
• Exceptional interpersonal and customer service skills (Client Services).
• Researching into various issues within the product and interfacing with the Google
Engineering team in raising bug fix escalations
• Good in troubleshooting the complex issues for all the revenue-generating online
Advertiser and Agency clients.
• Responsible for Pay Per Click Vendor ad copy creation, keyword research, keyword traffic
estimates and analytics analysis.
• Lead role in landing page development, implementation, multi-variant testing and
consulting.
• Have worked during various phases of product such as Campaign Management, Analysis,
Trafficking, Campaign Optimization, Troubleshooting, Testing, Documentation, Data
transfer and Reporting.

2. SEO SUMMARY
• An expert in Internet Marketing campaigns, specializing in Organic Search Engine
Optimization (SEO), Social Media Marketing, Article Marketing & Market Research.
• Maintains an excellent knowledge of the major search engine algorithm and ranking
systems.
• Possesses an excellent understanding of Web Analytics.
• Extensive experience in the development of SEOs, E-Marketers and SEO Researchers.
• Highly proficient in SEO software and tools, with a strong knowledge of web analytics.
• Client-focused with advanced experience working with customers across the globe.
• A fast learner with the ability to work autonomously or as a pivotal part of a wider team.
• I have knowledge of HTML / DHTML, CSS, WordPress, CMS Div Bas HTML, CMS Table Base
HTML, Web design Principals, Images Optimization, Text & font Management, Forms / Table
/ Div , Cross Browser Issues, Page Maker, FTP.
ACHIEVEMENTS
• Chosen by leadership to assure responsibility and the successful coverage of the risk
queues.
• Awarded ‘Star Performer of the Year.
• Trained new joiners with the basic concepts of online advertising.
PROFESSIONAL EXPERIENCE
From April 2011 – Till Date – Working as a SEO Analyst with CADD Centre Training Services Pvt.
Ltd, Chennai.
From September 2010 – April 2011 – Worked as a SEO Analyst with client place of Teklogiq
Information systems from Scorpio Technologies, Chennai.
From September 2009 – September 2010 – Worked as a SEO Analyst With CCS Solutions Pvt
Ltd, Chennai.
From March 2009 – September 2009 – Worked as a SEO Trainee With CCS Solutions Pvt Ltd,
Chennai.

3. PROJECTS
In Details: (CADD Centre Training Services Pvt. Ltd)
Team Size: 4
Role: Google AdWords (PPC), Microsoft adCenter, Facebook Advertising, SEO, Social Media
Marketing
SEO Tool Used: IBP, Google Analytics, spyfu etc.
• www.caddcentre.com
• www.caddcentreglobal.com
• www.synergysbs.co.in
• www.dreamzone.co.in
• www.livewireindia.com
• www.ccube.asia
• www.iidesign.co.in
Current Roles and Responsibilities:
1. Worked on various pricing Modules for Text, Banner and Video Campaigns.
2. Managed Tier-1, Tier-2, and Tier-3 DFA clients with new accounts.
3. Verification and validating Landing Page, Flash File, Videos and Banners, according to the ad
specifications.
4. Campaign testing and implementation, monitoring delivery and performance optimization.
5. Administered all PPC projects and estimated budgets to maintain maximum returns.
6. Discrepancy analysis between primary Ad server and third party Ad server.
7. Implemented Search Engine Optimization (SEO) and had websites listed with multiple top
10 listings.
8. Optimized a search engines, usability and flow to increase conversions, Also closely worked
with developer team to optimize and customize Page, Title, Product Title, description and
various attributes for local search and SEO.
9. Report analysis like Availability Forecasting, Zero impression, Daily campaign Audit report,
Third party reporting and checking discrepancy, Daily map me and capping report, supply
summery report.
10. Communicate and respond to sales team requests reports to sales and senior management.

4. EXPERTISE
• PPC Planning, Implementation and Optimization
• Email Marketing
• Customer Acquisition and Lead Generation
• Website Analysis and Research
• Competitor Analysis
• Domain Name and URL Structure Selection
• Keyword Research
• Optimizing Title and Meta tags
• Making Easy Site Navigation
• Creating Robots.txt File
• Sitemap submissions
• Website Promoting Techniques - Directory submission, Book marking, Forums and Blog
Posting, Article Submission, Link Exchange with Partners
• Handling with Google Webmaster Tools and Google Analytics
ACADEMIC PROFILE
• Finished 10th
Std. (State Board) in M.S.P Solai Nadar Hr. Sec. School, Dindigul in the year
1997 -1998.
• Finished 12th
Std. (State Board) in Thambi Thottam Hr. Sec. School, Dindigul in the year
1999 -2000.
• Finished B.Sc., (Physics) in G.T.N Arts College at Dindigul, the year of 2000 – 2003.
• Finished M.sc., (CS & IT) in RamaPrbha College of Arts and Science at Dindigul, the year
of 2005 – 2007.
TECHNICAL SKILLS

5. • Search Engine Marketing - SEO Optimization, PPC Management, Analytics, Link Building
Strategy, Keyword Research
• Applications - MS Office, Google AdWords Editor, Dreamweaver
• Analytics - WebTrends, Websidestory, Google Analytics, Urchin
• Languages - HTML, CSS
• Pay Per Click - Google AdWords, Yahoo Search Marketing, MSN adCenter, Ask.com
• Operating System – Windows and Unix
HOBBIES
• Internet surfing, Playing games
PERSONAL PROFILE
Name : S.Saravanan
Father’s Name : M.Shanmugavel
Date of Birth : 10.02.1983
Nationality : Indian
Marital Status : Married
Languages Known : English & Tamil
Place: Chennai
Date: (SARAVANAN.S)

6. • Search Engine Marketing - SEO Optimization, PPC Management, Analytics, Link Building
Strategy, Keyword Research
• Applications - MS Office, Google AdWords Editor, Dreamweaver
• Analytics - WebTrends, Websidestory, Google Analytics, Urchin
• Languages - HTML, CSS
• Pay Per Click - Google AdWords, Yahoo Search Marketing, MSN adCenter, Ask.com
• Operating System – Windows and Unix
HOBBIES
• Internet surfing, Playing games
PERSONAL PROFILE
Name : S.Saravanan
Father’s Name : M.Shanmugavel
Date of Birth : 10.02.1983
Nationality : Indian
Marital Status : Married
Languages Known : English & Tamil
Place: Chennai
Date: (SARAVANAN.S)